In Depth: Dealers take a stance on certification
January 28, 2005
MAPLE GROVE, Minn. – The results of a recent Boating Industry survey suggests dealers are among those with strong opinions about funding the Grow Boating Initiative’s Dealer Certification program. The survey, which attracted 89 respondents, first asked dealers whether they were aware that the Grow... Read more »
Analysts’ Corner: Backlash by independents to impact Brunswick’s future?
January 28, 2005
SAN FRANCISCO, Calif. – Following the recent release of Brunswick Corp.’s fourth quarter and year end earnings report, analyst Gary Cooper of Banc of America Securities LLC reports that while his company expects Brunswick to deliver upside to its fiscal year 2005 guidance, there are several factors... Read more »
Executive Spotlight: A better time with fewer hassles
January 28, 2005
What I see as the most important challenge facing the marine industry is customer satisfaction – and not just customer satisfaction with our products, but with the dealers, with the buying experience, and ultimately, with the boating experience. In order for the marine industry to succeed in convincing... Read more »
Executive Spotlight: Our three main challenges
January 28, 2005
Here are my thoughts on challenges facing the industry in the coming year: 1. To build upon all the work that has been done in the Grow Boating Initiative to actually launch a major, national boating promotion campaign and getting every segment of the industry to define how they will contribute cash... Read more »
Mercury blames dumping for low margins
January 28, 2005
FOND DU LAC, Wis. – Despite a 23-percent sales increase for the year in its Marine Engine segment, Brunswick Corp. is suggesting its results reflect injury as a result of dumping on the part of Japanese engine manufacturers. Brunswick Corp.’s Marine Engine segment, consisting of the Mercury Marine... Read more »
ITT reports record fourth quarter EPS
January 28, 2005
WHITE PLAINS, N.Y. – ITT Industries (NYSE: ITT) reported record fourth quarter earnings per share, today, noting an increase of 12 percent. In the company’s motion and flow control division, which is where its marine industry products are managed, it reported increased revenues of 10 percent to... Read more »
Caterpillar’s marine engine sales up 20 percent
January 28, 2005
PEORIA, Ill. – Caterpillar Inc. (NYSE: CAT) reported today record sales and profits for fiscal year 2004, due in part to a 20-percent increase in sales of marine engines, primarily from healthy demand for pleasure craft engines. The manufacturer reported yesterday record sales and revenues of $30.25... Read more »
Brunswick Corp. reports 27-percent sales growth for 2004
January 28, 2005
LAKE FOREST, Ill.— Marine industry giant Brunswick Corp. (NYSE: BC) reported net sales of $5,229.3 million for the year ended Dec. 31, 2004, up 27 percent from $4,128.7 million in 2003, according to a recent company statement. Sales in 2004 benefited from acquisitions made earlier in the year, as... Read more »
Brunswick Boat Group 2004 sales up 40 percent
January 28, 2005
LAKE FOREST, Ill. – Brunswick Boat Group sales for the year ended Dec. 31 were up 40 percent to $2,271.1 million from $1,616.9 million in 2003, parent company Brunswick Corp. reported in a recent statement. Brunswick Boat Group comprises the Boat segment and includes the Sea Ray, Bayliner, Maxum,... Read more »
Marine Marketing reports record sales increases
January 28, 2005
TIERRA VERDE, Fla. – Marine alarm system manufacturer Marine Marketing experienced record sales revenue increases during 2004, the company reported in a recent statement. During the last half of the calendar year, sales increased by 266 percent over the first half of the same calendar year and by... Read more »






