February Key Performance Indicator
January 30, 2009
Download February Key Performance Indicator
B.I. Book Club
January 30, 2009
In hindsight, reading the book “Confronting Reality” while on vacation may not have been such a great idea. The title, of course, seemed incredibly relevant, especially when the flap promised to show me “how to connect the big picture of the new era of business with the nitty-gritty of what... Read more »
Marketing Tactics
January 30, 2009
Any inventory management strategy necessitates a marketing plan to help move product. Let’s be honest: These days, when they think of marketing, most companies envision an enormous line item they’re targeting for cutbacks. To assist you in knowing how you can continue to market your company and your... Read more »
Management Software Keeps Owners in Control
January 30, 2009
As the saying goes, “Knowledge is power,” and that knowledge has never been more important as marine dealers scrap for their share of the market. Marine dealership software systems can bring efficiencies in the order, sales and service functions, allowing a dealership to do more with less. And because... Read more »
Move It (or Lose It)
January 30, 2009
Whoever coined the phrase “You can never have too much of a good thing,” obviously never sold boats … or cars, or probably much of anything else. Too many boats, too few buyers: For marine dealers across the country, that is the crux of the predicament in which they now find themselves. How the... Read more »
Brunswick reports 42-percent drop versus last year
January 30, 2009
LAKE FOREST, Ill. — Brunswick shared its fourth quarter results Thursday, reporting that sales of $837.7 million represent a 42 percent drop versus a year ago, primarily the result of marine sales that were down 50 percent. The Brunswick Boat Group, which includes 17 boat brands as well as a marine... Read more »
Marine Products Corp. reports first ever operating loss
January 30, 2009
ATLANTA – Boat builder Marine Products Corp. (NYSE: MPX) experienced the first operating loss in its history during the quarter ended Dec. 31, it reported in a statement Wednesday. Marine Products manufactures fiberglass boats under two brand names: sterndrive and inboard pleasure boats by Chaparral... Read more »
Boat builders’ economic woes continue
January 30, 2009
The final week of January has been one the marine industry would like to forget. On top of the news that Brunswick Corp. and Marine Products Corp. saw fourth-quarter new boat sales revenue declines of 54 and 61 percent, respectively, a number of smaller boat builders have shown signs of being hard hit,... Read more »
One builder’s employees back to work
January 30, 2009
BRISTOL, Conn. – Goetz Custom Sailboats has re-hired nearly its entire work force, according to an article on The Providence Journal’s Web site. The Web site reports that the original contract with a private individual from Scotland was suspended, and the company had to lay off all of its 75 employees.... Read more »
Trial in lawsuit against Lund, Brunswick begins
January 30, 2009
FERGUS FALLS, Minn. – The trial in a class-action lawsuit brought by 19 former and current employees against Lund Boat Co. and its parent company, Brunswick Corporation, has begun, with opposing attorneys disputing whether or not employees understood changes to the corporate vacation policy made when... Read more »
