Reconnecting with Your Customer: Today’s TOP Sales and Marketing Strategy
January 31, 2011
Looking for a sure-fire strategy to build and boost sales? Seeking a magic bullet to pump new life into your business? Surprise! The obvious sale is hiding in plain sight, right under your nose. Few marine retailers, however, recognize or take full advantage of this most highly targeted, prized catch:... Read more »
Accelerate Innovation: 6 practical ideas to boost the business of boating
January 31, 2011
How can you generate sustainable, profitable growth in economically challenging times? The short answer is there are no shortcuts. It comes down to doing the same fundamental things that will help you generate sustainable, profitable growth in economically successful times. Consistently growing your... Read more »
Analyst anticipates retail sales recovery
January 28, 2011
DENVER — RBC Capital Markets Corp. analyst Edward Aaron said in a recent investment note that he recommends owning Brunswick stock in anticipation of a retail sales recovery. Following Brunswick’s recent earnings report, Aaron noted, “Similar to our observations from Harley’s release... Read more »
IMBC has most-ever registrations
January 28, 2011
FORT LAUDERDALE, Fla. — The International Marina & Boatyard Conference (IMBC) opened this week with the most registered attendees in its near ten year existence, according to organizers. More than 820 registrations were sold for this year’s conference, Jan. 26–28, at the Greater Fort Lauderdale/Broward... Read more »
Brunswick predicts return to profitability
January 28, 2011
LAKE FOREST, Ill. — Brunswick Corporation on Thursday reported results for the fourth quarter of 2010, and the numbers showed some positive signs. Net sales of $728.8 million were up 11 percent versus fourth quarter 2009, and the company’s operating loss improved by $113.5 million from fourth... Read more »
IMBC: Keynote address inspires audience
January 28, 2011
FORT LAUDERDALE, Fla.—Vince Morvillo, owner of Sea Lake Yacht Sales, discussed overcoming challenging economic times during his keynote speech at the International Marina & Boatyard Conference, according to a recent release from the Association of Marina Industries. “Change is an opportunity.... Read more »
Marine transportation company makes acquisition
January 28, 2011
FORT LAUDERDALE, Fla. — BlueWater Marine Transport acquired Morgan Marine Transportation of Atlanta, according to a recent release from BlueWater. The acquisition will increase BlueWater’s fleet size and add more specialized equipment, allowing it to ship larger vessels. Matt Amata will serve as... Read more »
MTA/NJ offers two scholarships
January 28, 2011
MANASQUAN, N.J.—The Marine Trades Association of New Jersey announces two Education Scholarships for the 2011-2012 academic year available to students interested in pursuing a career in the recreational marine industry, according to a recent release from the organization. The MTA/NJ Education Scholarship... Read more »
AMI introduces scholarship in industry veteran’s name
January 28, 2011
WARREN, R.I. — The Association of Marine Industries honored Neil Ross, industry veteran and International Marine Institute co-founder, with the plaque and the installation of a scholarship in his name at the International Boatyard Conference, according to a recent release from the organization. AMI... Read more »
TRAC Ecological adds dealers
January 28, 2011
FORT LAUDERDALE, Fla. — TRAC Ecological Products, manufacturer of environment-friendly onboard equipment cleaning and maintenance products, appointed 29 U.S. and international dealers and distributors for its product line, according to a recent release from the company. TRAC Ecological appointed Atwater... Read more »
