How consumer-friendly is your website?
Christopher Gerber, Associate Digital Editor
January 27, 2012
A list of prices, a list of services and contact details. Pretty standard stuff for a website, but they’re also the top three things consumers are looking for when they browse a site, according to aconsumer survey conducted by Myles Anderson, found on SearchEngineLand.com. Anderson, founder and... Read more »
A boat for Millenials?
Liz Walz, Editor-in-Chief
January 23, 2012
This week, I read a blog by Cam Marston, the keynote speaker at the 2011 Marine Dealer Conference & Expo, about two new models Chevy has designed specifically for the Millennial generation (those born between 1980 and 2000). Among the cars’ features are in-car WiFi to facilitate Millennials’... Read more »
A primer for MDCE newbies
Mike Davin, Senior Editor
January 20, 2012
The Marine Dealer Conference & Expo recently announced its dates and locations for next year. If you missed the news, it will be held November 11-14 at the Rosen Plaza Hotel and Orange County Convention Center in Orlando. Those of you who attended the event in 2010 will remember that this is the... Read more »
Make your Web marketing dollars work harder for you
Bob McCann, Director of Education, ARI
January 18, 2012
Want to generate more leads and sales from your website? Use a simple yet highly effective best practice: Promote your Web address! The most common approach prospects use to find a dealership is still simply typing in the dealer’s URL. It is a key element of your corporate identity and the address... Read more »
Getting the most out of your promotions
Brent Renneke, Associate Editor
January 11, 2012
Promotions can be a great tool to bring people to your dealership or generate sales leads. But, are you sufficiently promoting your promotion? In a Hubspot Blog article titled “17 Silly Missed Lead Generation Opportunities,” Pamela Vaughan lays out 17 different locations you should be promoting and... Read more »
Boost your social media literacy
January 10, 2012
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — It is hard enough as a business owner to keep up with the day-to-day tasks of running your business. Add in new sales and marketing practices and there is not enough time in the day to do everything. Now, with... Read more »
Blogging: Time to get back on track
January 6, 2012
It’s that time again. The New Year. I’ve never quite caught on to the excitement and rejuvenation some people feel when one year ends and another starts. So, it might not surprise you that I don’t have much of a history of making grand New Year’s resolutions. With that said, I am acutely aware... Read more »
Add an Extra Layer of Engagement to Your Boat Show
Josh Chiles, CEO Engaged!
January 5, 2012
Boat show season is just around the corner, I want to wish everyone a very successful year selling more boats to more people! With our current economic situation, we need to step out of our comfort zone and try something new, something fresh. Pay attention here, nearly everyone walking into your booth... Read more »
The Value of Your Work
Dan Coughlin, The Coughlin Co.
January 4, 2012
I grew up and live in St. Louis, Missouri, which by definition means I am a St. Louis Cardinals baseball fan. Always have been. They don’t call this Cardinal Nation for nuthin’. In the long, glorious history of the St. Louis Cardinals there are two amazing players who stand out above all the others.... Read more »
New Year’s Resolution: Don’t Fear Online Reviews!
Carl Schellbach, partner at BoaterRated.com
December 30, 2011
Do you own or manage a boating business? In today’s world, customers shopping for everything from tennis shoes to power drills, do research on the Internet before deciding where to spend their money. Your business can’t afford to be the one that has zero recommendations on a credible, independent... Read more »
