Setting sail at Boating Industry
By Brianna Liestman
August 1, 2014
Filed under Uncategorized
This week I was welcomed aboard the Boating Industry team as the new Managing Editor and I couldn’t be happier to be here.
Compared to my most recent background – blogging on the business of law and topics in firm management – I expect writing for the marina industry to be more…relaxing. Your consumers are likely happier to be using your products and services than those who call an attorney.
Both industries are seeing a massive push for innovation, challenges to the standard business model and utilizing the most up-to-date technology to engage their customers. Understanding the legal industry was a challenge and I hope to immerse myself even deeper into the boating lifestyle and the industry’s concerns.
The strongest impression I have gotten from the BI team this week is their dedication to acting as the number one source for industry intelligence. I have learned much in my short time here and I look forward to absorbing even more of their extensive knowledge.