A low-cost approach to reaching more Facebook fans
Brent Renneke, Associate Editor
November 6, 2012
Filed under Brent Renneke
With Facebook posts not reaching as many fans as they once did, companies that cannot pay to promote each post are turning to another strategy to increase reach.
As you may have recently noticed on your Facebook page, daily posts are not reaching the same number of people they once did. In fact, according to this New Media Blog post, as few as 10 percent of your fans are receiving your posts.
According to author Benny Luo, the allegedly suppressed reach is part of Facebook’s overall goal to increase the usage of its post promotion feature.
For our Facebook page, which currently has more than 3,700 likes, it would cost approximately $15 per post to reach 100 percent of our audience. For companies that post numerous times daily, that cost adds up.
However, there is one strategy outlined in the post that would at least partially combat the suppressed reach. By adding your company to their “Interest List,” your fans will receive 100 percent of your posts.
Below is a sample included in the blog of what some companies are posting on their Facebook page:
To keep RECEIVING ALL POSTS FROM US you have to hover the mouse on the “Like” button near our name. In the drop-down menu select ”ADD TO INTEREST LISTS”. Then create an interest list (and make a name for your favorite sites). When you select that interest list you will again get all of our posts and not 10% of them. We recommend that you follow the above instructions for ANY Facebook page you care about, so you can continue seeing all the posts from the pages you already like.”
However, it is a task your customers will need to take the time to complete, so more than likely you will need to give them a reason to do it.
For example, if your customers are worried they will miss out on a Facebook-only store discount, they may be more inclined to add you to their Interest List.