Dealers optimistic at Nautique meeting
By Jonathan Sweet, Editor-in-Chief
June 6, 2013
Filed under Jonathan Sweet
Orlando – Been spending the last few days down here with Nautique dealers at the brand’s annual principals meeting.
On the whole, the attitude seems to be one of optimism. Nautique sold more boats and grabbed more market share in 2012. The company expects more growth in 2013 and is on its way to its goal of being the market leader president and CEO Bill Yeargin said.
Most dealers had a nice uptick in business in 2012 and are seeing positive momentum in 2013, although it varies greatly by region.
The international dealers (mostly Europe) don’t seem quite as positive, not surprising considering the continent’s economic situation. With the long winter and late spring we’ve had in the northern United States and Canada, a lot of dealers from those regions are also behind where they want to be at this point. Most of them, though, feel like there is some pent-up demand if they can just get the weather to cooperate before summer is over. Southern dealers generally seemed pretty happy, with most of them projecting solid business for this year.
Nautique also rolled out their updates and new models for 2014. At their request I’ve agreed not to share any details or photos until the company officially announces the products later this year. So we’ll just leave it as it’s nice-looking product and the dealers I’ve talked to about it are pretty happy with the changes and new offerings.