Boating makes (positive) headlines
By Jonathan Sweet, Editor-in-Chief
July 19, 2013
Filed under Jonathan Sweet
In a welcome switch from the accidents or other problems that often put boating in the headlines this time of year, the industry is getting plenty of positive buzz lately.
It’s a credit to the work being done by the National Marine Manufacturers Association, Grow Boating and others in getting the word out. NMMA has a list of some recent highlights here, including mentions in the Wall Street Journal, on CNBC and more.
It’s an import lesson that you can mimic with your business, reaching out to local media as an expert source on recreational boating, or just to let them know the positive things boating does for a community. It’s an important counterbalance to the negative news of drunken boaters or other incidents.
You’re probably already doing things worthy of coverage – and just not bragging about them enough. Here’s a few recent examples:
- Ohio’s Atwood Lake Boats has been leveraging its 50th anniversary to get some coverage.
- Austin Boats & Motors got a mention in this article for their sponsorship of a local high school fishing team.
- Arizona’s Complete Marine spoke about the recovering boat market in the Phoenix area.
- MarineMax’s Branson, Mo., location got the word out about its Women on Water classes.
Even if you have nothing big to talk about right now, reach out to the local outdoors or business reporters and make sure they know you’re a resource so they’ll remember you when they need a local source to talk to about, for instance, the NMMA economic impact report.