New report shows nationwide importance of Hispanic customers
By Jonathan Sweet, Editor-in-Chief
August 30, 2013
Filed under Jonathan Sweet
Between what we do here at the website, what we’ve written in Boating Industry and the seminars we put together at the Marine Dealer Conference & Expo, we’ve given you plenty of info about the growing Hispanic population over the last few years.
Despite that, a common response I hear back is something along the lines of “I’m not in Texas/California/Arizona, so that doesn’t apply to me.” A new report out this week from the Pew Research Center shows just how wrong that is.
More than ever, the Hispanic population is expanding beyond its traditional “settlement areas.” While those states still contain a large portion of the population, it is shifting. According to Pew’s analysis of Census Bureau research, the 100 counties with the largest Hispanic population represent 71 percent of all Hispanics. That’s down from 75 percent in 2000 and 78 percent in 1990.
Want to see the percentage in your area? The report includes some great charts that drill all the way down to the county and metro area level.
And if you’re a manufacturer or supplier of any sort, its clear that reaching this growing part of the national population is key.
If you’re attending either of the major industry conferences this fall, you’ll have a great chance to learn more about marketing to these customers. IBEX will feature a session on marketing to Hispanics on the second day of the conference in cooperation with the Recreational Boating & Fishing Foundation. We also have a panel discussion at MDCE this year where dealers will share their successful strategies for selling to Hispanics and other diverse audiences.