What makes a ‘Top Product’
By Jonathan Sweet
May 2, 2014
Filed under Jonathan Sweet
This week, we announced our first annual Boating Industry Top Products awards.
I thought it might be interesting to you to know what goes into picking a product.
When we decided to launch a Top Products program last year, we wanted it to be a little different. There’s plenty of recognition for products in our industry, but most of it is with a consumer focus.
The Boating Industry Top Products, though, is about products that help those working in the business. What I mean by that is that we picked products with an eye toward how they advance the boating industry.
Take, for example, the Sea-Doo Spark. What grabs us is not necessarily the ride or its specs, but how it has the potential to get more people on the water through its low price point and heavy promotional campaign.
Or the ARI PartStream plug-in that offers a turnkey eCommerce solution for boat dealers. It’s not a product that’s ever going to catch the attention of a boater, but it matters a great deal to the dealer.
We considered more than a 100 products that were nominated for this inaugural program and were pretty happy with the response from the manufacturers. To be considered, products had to be new or significantly updated in 2013 or early 2014. Products could be submitted by the manufacturer themselves or nominated by someone else.
But we’d also love to hear your feedback … and if you’ve got a product to submit for 2015, keep an eye out for entry information coming early next year.