OK, maybe the government is out to get you

Jonathan Sweet, Editor In Chief

By Jonathan Sweet
April 15, 2014

Whenever we ask for your opinions in one of our reader surveys, there tends to be a theme that the government is out to get the boating industry. I’ve always been inclined to downplay that, thinking we’re all taking it a little personally – that the government’s out to get everybody. Well maybe... Read more »

Here comes the consolidation

Tom Kaiser, Senior Editor

By Tom Kaiser
April 11, 2014

I say this too often — just ask my boss — but I recently wrote a really good story. It’s not that my writing was so terrific, but the subject is timely and my gracious interview subjects really knew their stuff. The topic is when to grow your business, whether through an expansion or by becoming... Read more »

Are you following up with every prospect?

Liz-Hochstedler-Blog

By Liz Keener
April 8, 2014

People who know me well know I’m a big fan of a particular automotive manufacturer. Cars have been a big part of my life as long as I can remember, and I’ve been a member of a classic car club since I was 15. So every time I see that particular OEM’s truck at a show, I usually stop by and provide... Read more »

Industry taking E15 message to the airwaves

Jonathan Sweet, Editor In Chief

By Jonathan Sweet
April 2, 2014

Boating industry efforts to repeal the Renewable Fuel Standard continue to heat up with a new television commercial airing in Washington, D.C. The new commercial – you can view it below – is supported by the National Marine Manufacturers Association and BoatUS and funded by the American Petroleum... Read more »

Winter of never-ending winter

Tom Kaiser, Senior Editor

By Tom Kaiser
April 1, 2014

Much has been written about this winter, stubborn and irritable as it continues dropping powder by the fistful in the West, Midwest, Northeast and across Canada’s underbelly. During interviews, weather-weary dealers reach far back in the drawer for expressions like “worst winter ever,” “It won’t... Read more »

The more things change …

Jonathan Sweet, Editor In Chief

By Jonathan Sweet
March 28, 2014

Coming up in June, we’ll be running some anniversary content as we celebrate the 85 years since Boating Business, the forerunner of Boating Industry, was launched. Flipping through the old issues from those first few years shows that a lot has changed, but as an industry we’re facing many of the... Read more »

The Spark heard around the industry

Tom Kaiser, Senior Editor

By Tom Kaiser
March 25, 2014

A personal watercraft that starts at $4,999 with monthly payments under $100, an advanced, quiet engine, and a whole industry looking to get in on the action — this is the story of the Sea-Doo Spark. Approximately six months after its big announcement, this angular little craft is still the talk of... Read more »

The value of a demo ride

Liz-Hochstedler-Blog

By Liz Keener
March 21, 2014

Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much less experience aboard the craft compared to most. But within minutes of me boarding the machine and receiving an instructional, I was flying around the lake... Read more »

Survival of the Smartest

Tom Kaiser, Senior Editor

By Tom Kaiser
March 18, 2014

As you’re reading Boating Industry, you’ve heard our plugs for the Marine Dealer Conference & Expo held every fall in Orlando. It’s the largest gathering of industry talent, market forecasters, aftermarket providers and smart marine dealerships across North America. Last week here in the Twin... Read more »

Focus on fun

Jonathan Sweet, Editor In Chief

By Jonathan Sweet
March 14, 2014

As a writer, you never know what’s going to connect with the audience. But clearly the idea of selling the fun of boating (the topic of my column in the March issue) is resonating in a big way. In my two years here at BI, I don’t think I’ve ever gotten as much feedback on anything else I’ve written,... Read more »

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