X

Marine marketing pro’s new book aims to get more kids boating

Jonathan Sweet, Editor In Chief

Jonathan Sweet
October 15, 2014

Diane Seltzer, marketing director at SureShade and founder of Marine Marketing Tools, has written a new book to show kids the fun of boating. “The Amazing Adventures of Boat Girl” is designed to teach kids about the adventure of boating, but also the importance of being safe. The protagonist... Read more »

Ensure your website is mobile-ready with this handy checklist

Bob-McCann-Blog

Bob McCann
October 15, 2014

Mobile browsing has officially eclipsed desktop browsing. According to a recent comScore report, smartphones and tablets combined now account for 60 percent of all online traffic up from 50 percent a year ago. This doesn’t mean you don’t need to stay after your full site, because the other half is... Read more »

Be a leader, not a friend, when implementing change

Brianna-Liestman

By Brianna Liestman
October 13, 2014

While reading Bill Fischer’s editorial this morning, I thought how awful it must be to act as a leader during times of change. All the qualities of a change leader are unpleasant: immodest, impolite and unreasonable. Who would like that person? But it brings up an interesting question: did you get... Read more »

Creating your own newsroom

selfie-Nick

By Nicholas Upton
October 9, 2014

I’ve been keeping an eye on what comes out of the Mid-Atlantic Marketing Summit and all the new marketing tactics people are using and their predictions for what’s next in marketing. One thing that really caught my eye is the rise of the internal organizational newsroom. This isn’t exactly a new... Read more »

Celebrate the U.S. Navy’s birthday on October 13

Brianna-Liestman

By Brianna Liestman
October 7, 2014

October 13 marks 239 years for the U.S. Navy. Its roots trace back to the American Revolution when the Continental Congress established a small naval force designed to work with privateers on waging tactical raids against the transports that supplied British forces in North America, with a Naval Committee... Read more »

Prep your customers for cold water boating

Brianna-Liestman

By Brianna Liestman
October 2, 2014

Here in Minnesota, it seems like all of our boating is cold water boating. I don’t think too much about taking extra precautions for cold weather because I’d have more luck trying to drive on the Minnesota lakes in the winter than I would trying to boat. What I didn’t realize is that cold water... Read more »

How to get (really) good at business communications

John-Graham-Blog

By John Graham
September 30, 2014

It’s easy to roll your eyes and moan about the state of business communications. Everything from incomplete, inaccurate and confusing emails and memos to meeting minutes and reports that don’t make sense. Ineffective business letters, most of which are peppered with the first person singular pronoun,... Read more »

Mercury shines at diamond anniversary dealer meeting

selfie-Nick

By Nicholas Upton
September 24, 2014

Walking out of Mercury Marine’s historic 75th anniversary dealer meeting, it was hard not to have a sense of connection to the company and dealers from around the world. Fred Kiekhaefer, John Pfeifer and Mark Schwabero put a sentiment of inclusion and Carl Kiekhaefer’s motto of hard work front and... Read more »

Record share of Americans have never married, new study says

Jonathan Sweet, Editor In Chief

Jonathan Sweet
September 24, 2014

This one caught my eye as it came across the wire this morning — a new study from the Pew Research Center shows that a record 20 percent of Americans aged 25 years and older have never been married. Certainly, some of this increase is caused by many millennials opting to put off marriage and family... Read more »

The power of nostalgia among millenials

Brianna-Liestman

By Brianna Liestman
September 22, 2014

I am very much a 1990s kid, so when the news broke about Surge soda – a very popular alternative to Mountain Dew in the 90s –  returning after its discontinuation in the early 2000s, I was pretty excited. I wasn’t the only one feeling a wave of nostalgia: within hours of the re-release... Read more »

Next Page »