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Connecting with the now consumer

Justin DiVilio

Justin DiVilio
April 24, 2015

A few weeks ago a video called “Toyota – Future Retail Environment” made its way to my inbox with the subject, “Good Watch.” My curiosity was piqued, so I hit play. The “Now Consumer” was the main focus of this short video, and while it may have been made for the car industry, it... Read more »

Save money on Google Adwords by boosting your Quality Score

selfie-Nick

By Nicholas Upton
April 23, 2015

Paid search is a wonderful way to precisely target your prospective customers, but it’s not exactly the most intuitive way to advertise. All those menus, all that jargon and piles of competing advice make getting an ad online a bit of a headache for the uninitiated. But before you start targeting,... Read more »

Generational generalizations

Brianna-Liestman

By Brianna Liestman
April 21, 2015

While interviewing Dr. Michael O’Connor, executive vice president of Spader Business Planning, I asked how developing Millennials for future leadership roles differed from developing previous generations. And I immediately tensed up while I awaited the answer, as I always do whenever I ask about this... Read more »

Are you prepared for Mobilegeddon?

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By Nicholas Upton
April 16, 2015

Google might be embroiled in a massive antitrust suit in Europe, but that doesn’t mean that operations have stopped by any means. One thing that has just about every tech blog, marketer, content strategist and web developer sweating is impending search algorithm change from Google. Sweeping changes... Read more »

How middle class is doing all depends on definition

Jonathan Sweet, Editor In Chief

Jonathan Sweet
April 13, 2015

Those of us who work in the boating industry know that, despite what many politicians in Washington, state capitals and city halls across the country think, boating is a middle class activity. So a recovery for the middle class is imperative for a continued rebound for boating. What has been disconcerting... Read more »

Keep it clean

Jonathan Sweet, Editor In Chief

Jonathan Sweet
April 7, 2015

I recently took a trip to Long Island to visit some of our Top 100 dealers. Besides the rainy weather (you can see some of my photos on our Facebook page), it was a great trip, with a chance to see the operations of some of the top dealers in action. There were several great takeaways, but one of the... Read more »

A greater good thing

Brianna-Liestman

By Brianna Liestman
April 7, 2015

Yelp recently announced it would be including a restaurant’s health inspection score on its listings. This information was always public but users had to go through a government website to track down scores. Customers could find the scores if they spent a few minutes on the Internet, but nobody has... Read more »

We have to grow ourselves to grow boating

Brianna-Liestman

By Brianna Liestman
April 2, 2015

After several web features and my collaboration with Jonathan Sweet on our Next is Now feature in the April issue of Boating Industry, the importance of reaching new markets has been at the forefront of my mind for months. It seems there hasn’t been a day I have spent at the office not thinking about... Read more »

When politicians pick winners and losers

Lou Sandoval

Lou Sandoval
March 30, 2015

Editor’s note: Chicago mayoral candidate Chuy Garcia recently proposed expanding the sales tax on “luxury” items in the city, including boats. Chicago boat dealer Lou Sandoval responds to that proposal. As someone who was raised on the Southside by working class parents, I never imagined... Read more »

Answering the phone is a marketing function

selfie-Nick

By Nicholas Upton
March 26, 2015

Research says that 66% of small businesses value phone leads above all others, and spend $68 billion in advertising to get people to pick up the phone. When I read that, I thought of my favorite Vietnamese restaurant. Whenever I order carryout, it’s the exact same rapid-fire response, “Quang!” The... Read more »

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