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What can you get for $5?

selfie-Nick

By Nicholas Upton
January 29, 2015

If someone asked me a few weeks ago what I could get for $5, I would have a short list including soup, a piece of bread and maybe a head of cabbage. But now that paltry sum looks less like a sad, Soviet-era grocery bill. What changed? Well, I rediscovered a site that entrepreneurs, outsourcing gurus... Read more »

Approach atypical boat buyers

Brianna-Liestman

By Brianna Liestman
January 27, 2015

I recently attended my first boat show while working at Boating Industry. After attending the Marine Dealer Conference and Expo in November, I was excited to see what dealers, manufacturers and suppliers had to offer consumers this season. I walked around and spoke with a number of people, but I noticed... Read more »

Here’s how you really know things are getting better

Jonathan Sweet, Editor In Chief

Jonathan Sweet
January 22, 2015

I like numbers, statistics, all the information that allows us to track the health of an industry and the general economy. And as I wrote in our outlook article in the January issue, those numbers all show 2014 was a pretty good year for the boating industry (and Boating Industry, for that matter!) and... Read more »

Developing a new workforce

Brianna-Liestman

By Brianna Liestman
January 19, 2015

If you’re having a hard time finding talent for your business’s open positions, how about contracting a retiree? This is an approach in the healthcare and insurance sectors taken by companies such as YourEncore and Work at Home Vintage Employees. In the case of WAHVE, the company works with professionals... Read more »

Shining a light on ‘dark social’

selfie-Nick

By Nicholas Upton
January 15, 2015

While working on a social media article for the February 2015 issue of Boating Industry I heard the same complaints from several people: We can’t track social media leads. That’s a major problem for the nascent field of social media marketing, without being able to track the ROI, businesses are basically... Read more »

Building brand loyalty

Brianna-Liestman

By Brianna Liestman
January 13, 2015

I am part of a group on Facebook that caters to my three nearest suburbs as an online garage sale: You post items you want to sell with photos, and someone in the group agrees to purchase and meet you somewhere in town. Users can also publish an “in search of” (ISO) post looking for specific... Read more »

Get to work on your business resolutions

selfie-Nick

By Nicholas Upton
January 8, 2015

Now that the New Year’s hangover has worn off and we’re all getting used to writing 2015, it’s high time to get to work on those resolutions. Making a business resolution might seem redundant on top of business goals, budgets and other objectives. But having a resolution in mind can help you rethink... Read more »

Innovation sells

Jonathan Sweet, Editor In Chief

Jonathan Sweet
January 8, 2015

It’s one of those questions you get asked a lot covering this industry: What kind of boat do you have? And when I answer, you can almost see the physical pain in the questioner’s eyes, especially if they’re a boat manufacturer. Why? Because my answer is always the same: We’ve... Read more »

What lower gas prices mean for boating

Brianna-Liestman

By Brianna Liestman
January 6, 2015

Gas prices continue to drop with the decreasing price of oil, which reached as low as $50 a barrel on Monday. Gas typically becomes more expensive during holiday travel, not less, and yet many consumers saw a “1” at the beginning of their prices this December for the first time in five years. Global... Read more »

Reverse mentoring harvests mutual understanding

Brianna-Liestman

By Brianna Liestman
December 29, 2014

Experts have said that within the next few years, millennials will account for nearly half of the workforce in the world. Likely you already have plenty of millennial employees in your company. Millennials want constant feedback and are eager to succeed, and their career goals are typically focused on... Read more »

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