Engage in Independence Day excitement

Brianna-Liestman

By Brianna Liestman
July 2, 2015

As I have counted down the days to Independence Day, I have daydreamed about all of the activities I will be able to engage in during the holiday with my nieces: roasting marshmallows, games of hide and seek, snuggling under blankets during fireworks and, most importantly of course, driving my mother-in-law’s... Read more »

Don’t forget your staff when changing procedures

selfie-Nick

By Nicholas Upton
June 30, 2015

Everyone has had that job. You’re working along efficiently and getting stuff done when a superior swoops in and changes everything. That well-oiled machine is now on fire and the staff is trying to manage a clunky new system that just doesn’t work. This happens across all industries, at every level... Read more »

Top 100 competition heating up

Jonathan Sweet, Editor In Chief

Jonathan Sweet
June 22, 2015

It’s Top 100 deadline day here at Boating Industry, so applications are rolling in. It makes for a hectic, but fun day. And I get to feel a little powerful handing out those deadline extensions! The great news is that we’ve got lots of new companies coming in this year and it looks like applications... Read more »

Fit boating into Millennials’ financial framework

Brianna-Liestman

By Brianna Liestman
June 22, 2015

In our Reaching New Markets webinar last week, we received a number of insightful questions and comments after panelists Raul Bermudez, Lou Sandoval and Rob Youker finished their presentations. Unfortunately, as always seems to be the case with these discussions, we ran out of time to address every question... Read more »

It’s time to take LinkedIn serious

selfie-Nick

By Nicholas Upton
June 18, 2015

LinkedIn has been around since 2003 and has been seen in various lights. The glowing light of posting all your accomplishments for the world to see; the dim slog of updating things and approving connection requests from months ago and the dark busywork of fixing your header when the whole layout changes. For... Read more »

Get involved with Operation Dry Water

Brianna-Liestman

By Brianna Liestman
June 16, 2015

I sign up for Google Alerts on boating topics in order to see what interesting things are occurring in the industry, but sadly my alerts often detail accidents and deaths involving boaters who were under the influence. Certainly anything in the least bit salacious is more “newsworthy” in this era... Read more »

Rising lake levels and rising spirits in Texas

Jonathan Sweet, Editor In Chief

Jonathan Sweet
June 9, 2015

I spent most of last week in Texas visiting several companies, meeting with dealers and manufacturers. (You can check out some of the photos on our Facebook page.) From Dallas to Abilene to Austin, one thing every company had in common was a feeling of optimism. Whether it was Tige Boats increasing production... Read more »

Value-based companies attract younger buyers

Brianna-Liestman

By Brianna Liestman
June 9, 2015

Courting younger buyers is certainly not easy, but one way marine businesses may be able to attract them is to highlight their values, such as eco-friendly business practices. Even if Millennials don’t call themselves environmentalists, they still care about tending to the Earth. Do you sell a... Read more »

Building a boating culture anywhere (even Iowa)

selfie-Nick

By Nicholas Upton
June 4, 2015

We talk a lot in this industry about developing the boating lifestyle and extending the boating culture to customers. Recently, the Boating Industry team took a day trip to see a couple of our Top 100 dealers in action. I know there are great businesses across the country promoting the lifestyle, but... Read more »

Top 100 dealers are committed to customers

Brianna-Liestman

By Brianna Liestman
June 2, 2015

Over the past week, I was fortunate to visit three of our Top 100 dealers for the first time: Wayzata Marine in Wayzata, Minn., Oak Hill Marina in Arnolds Park, IA, and Parks Marina in Lake Okoboji, IA. You can check out photos from the Boating Industry editorial team’s Oak Hill Marina and Parks Marina... Read more »

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