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Data security during the holidays

Brianna-Liestman

By Brianna Liestman
November 25, 2014

Digital security is on the minds of holiday customers this year, particularly with recent security breaches from Target and Home Depot. “Will the store I purchase gifts for my children from be the one that gets hacked? Will my credit be inaccessible when I’m buying that dream present for... Read more »

What makes a Top 100 dealer

Jonathan Sweet, Editor In Chief

Jonathan Sweet
November 20, 2014

Elsewhere on the site today you’ll find our 10th annual Top 100 list – our listing of the best boat dealers in North America. So what makes a Top 100 dealer? In many ways the dealers are drastically different. There are sailboat dealers, powerboat dealers, yacht dealers, fishing boat dealers, etc.... Read more »

A heartfelt thank you from an MDCE newbie

Brianna-Liestman

By Brianna Liestman
November 18, 2014

I’m on my fourth day of MDCE and you’d think I’d be exhausted by now, hiding in a booth with the comfiest couch in a corner where no one could find me. This is far from true – I couldn’t be more energized. In my first 3-4 months here at Boating Industry, I’ve learned quite a bit about the... Read more »

Don’t forget to send your Thanksgiving cards

Jonathan Sweet, Editor In Chief

Jonathan Sweet
November 12, 2014

It’ll be only a few weeks until we all start getting swamped by Christmas (or “Holiday”)  cards from friends, family and, of course, everybody we do business with. But why not cut ahead of the crowd by sending out Thanksgiving cards to your past customers? Before we moved to Minnesota,... Read more »

Engage in the issues concerning our industry

Brianna-Liestman

By Brianna Liestman
November 10, 2014

Did you take a “voting selfie” on November 4? I certainly did – I have one from every election I’ve participated in. I’ve only been able to vote in a handful of elections and I still think it’s a huge deal. When I was a kid, it used to be that I wanted to get a free sticker like all of the... Read more »

Could one of your employees slack off for 14 years?

selfie-Nick

By Nicholas Upton
November 6, 2014

How much are your workers actually working? Everybody knows there is downtime here and there when employees kick back with some coffee and do a little shopping or a little reading. That’s not a bad thing by any means. It’s healthy and efficient to take breaks, it ensures the mind is sharp and stress... Read more »

Destructive heroes in the dealership

Brianna-Liestman

By Brianna Liestman
November 3, 2014

We may love destructive anti-heroes in our movies and TV shows, but they’re a lot less amusing in the dealership; we don’t think about the cities ruined in the hero’s wake, because yay, the hero won! But in your business, you’re heavily invested in what’s left behind Destructive heroes are... Read more »

There’s no such thing as bad publicity … except when there is

Jonathan Sweet, Editor In Chief

Jonathan Sweet
October 30, 2014

There’s a school of thought that says any publicity is good publicity. That’s the kind of thinking that can backfire, as one marine industry company learned recently. Boatbound, one of a wave of peer-to-peer boat rental companies, apparently figured they could capitalize on their hometown... Read more »

Innovate at the pace of your consumers

Brianna-Liestman

By Brianna Liestman
October 27, 2014

After only a year, Atavist Books will be shutting its doors. The book publishing company promised digital-only novels, asserting, “We have to stop treating digital as the bastard offspring of print. Digital is its own format and should have its own resources and its own uses and purpose.” While the... Read more »

Getting social at MDCE (and any conference)

selfie-Nick

By Nicholas Upton
October 23, 2014

With the Marine Dealers Conference and Expo and the Top 100 awards just a few weeks away, we’re hip deep in planning all the logistics. As we’re pondering all the behind the scenes stuff, we’ve been thinking a lot from the perspective of the dealers, vendors and everyone else who comes to the show.... Read more »

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