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Take a page from Ford’s playbook

Jonathan Sweet, Editor In Chief

Jonathan Sweet
February 26, 2015

You can run from change or run with it. Like the boating industry, the auto industry has been dealing with demographic changes, although it has weathered the storm better than boating. One of the biggest challenges has been that, thus far, Millennials are much less inclined to buy cars than earlier generations.... Read more »

What to post and not post online

Brianna-Liestman

By Brianna Liestman
February 24, 2015

In our March issue, we will offer readers five dos and three don’t’s to online marketing. However, I wanted to get a bit granular and look at the content of what we should be posting online instead of when and how we post. 1. Make your posts interesting If all you are publishing is status updates... Read more »

Optimistic Miami show sets tone for the year

Jonathan Sweet, Editor In Chief

Jonathan Sweet
February 19, 2015

If boat show season is any indication, we’re in for a heck of a year in the boating industry. The recent Miami International Boat Show is just the latest to have dealers and manufacturers reporting great activity and sales. I lost count of the number of people who told me on the show floor that... Read more »

“Hi Brian”

Brianna-Liestman

By Brianna Liestman
February 17, 2015

This weekend I purchased my first “new” car, by which I mean new to me. I am a millennial, after all. From the beginning, I knew what make and model I wanted, as well as the model year range I was hoping to buy and my rough budget. I sent inquiries about various used cars I found online, some through... Read more »

Upgrade your email subject lines with these top five words

selfie-Nick

By Nicholas Upton
February 12, 2015

An interesting look at email marketing by MarketingProfs gives us some good data on what works for an email subject line. Digging into a study of 21 billion emails across 2,500 brands, they found that a few words provided the most interaction. So here’s a glance at some of the best and worst words... Read more »

Accountability goes farther

Brianna-Liestman

By Brianna Liestman
February 10, 2015

While shopping for furniture with my mom last Saturday, we decided to stop at a new restaurant in the area, Patrick’s, for lunch. My mom had eaten there once before and said something about dessert, at which point I blacked out because the next thing I remember, we were in a booth. The young man who... Read more »

Does Facebook still work for marketing?

Jonathan Sweet, Editor In Chief

Jonathan Sweet
February 5, 2015

Can you still generate organic reach for your company on Facebook? That’s the big question lately as the social media giant once again tweaked its algorithms, which has resulted in a precipitous drop in reach for most companies. This is a big deal for the marine industry as more and more companies... Read more »

Practicing servant leadership

Brianna-Liestman

By Brianna Liestman
February 3, 2015

While at the International Marina and Boatyard Conference last week, I attended the Thursday morning keynote on “The Power of Servant Leadership.” The speaker, Jim Hunter, proclaimed that everyone is a leader because everyone has the power to affect someone. “If you have a pulse, you’re... Read more »

What can you get for $5?

selfie-Nick

By Nicholas Upton
January 29, 2015

If someone asked me a few weeks ago what I could get for $5, I would have a short list including soup, a piece of bread and maybe a head of cabbage. But now that paltry sum looks less like a sad, Soviet-era grocery bill. What changed? Well, I rediscovered a site that entrepreneurs, outsourcing gurus... Read more »

Approach atypical boat buyers

Brianna-Liestman

By Brianna Liestman
January 27, 2015

I recently attended my first boat show while working at Boating Industry. After attending the Marine Dealer Conference and Expo in November, I was excited to see what dealers, manufacturers and suppliers had to offer consumers this season. I walked around and spoke with a number of people, but I noticed... Read more »

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