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When politicians pick winners and losers

Lou Sandoval

Lou Sandoval
March 30, 2015

Editor’s note: Chicago mayoral candidate Chuy Garcia recently proposed expanding the sales tax on “luxury” items in the city, including boats. Chicago boat dealer Lou Sandoval responds to that proposal. As someone who was raised on the Southside by working class parents, I never imagined... Read more »

Answering the phone is a marketing function

selfie-Nick

By Nicholas Upton
March 26, 2015

Research says that 66% of small businesses value phone leads above all others, and spend $68 billion in advertising to get people to pick up the phone. When I read that, I thought of my favorite Vietnamese restaurant. Whenever I order carryout, it’s the exact same rapid-fire response, “Quang!” The... Read more »

A superyacht ‘for ladies’

Brianna-Liestman

By Brianna Liestman
March 24, 2015

The La Belle superyacht was recently introduced as a “floating boudoir for women,” according to designer Lidia Bersani. The superyacht is encrusted with gold and crystals and includes a spa with a beauty center, large mirrors and wardrobes. Bersani said “I felt, as a lady, it was my duty to... Read more »

BRP’s Spark deserves some credit for PWC growth

Jonathan Sweet, Editor In Chief

Jonathan Sweet
March 19, 2015

For our upcoming cover story in the April issue on reaching younger buyers, we asked the fine folks at Info-Link to share the latest data on boat buyer age. The good news was that, for the first time in a long time, the buyer age stayed relatively flat for most categories in 2014, and even declined in... Read more »

Don’t wait for 2016 to take action

Brianna-Liestman

By Brianna Liestman
March 16, 2015

Now that it is the spring of 2015, we are that much closer to being almost ready to possibly consider candidates who might run for office in 2016! All joking aside, I’ve read more than one article about candidates in both parties getting ready to start campaigning for the primaries in 2016 and speculation... Read more »

Share your expertise at MDCE

Jonathan Sweet, Editor In Chief

Jonathan Sweet
March 12, 2015

Want to help set the agenda for the industry? Got great information to share with some of the best boat dealers in the United States & Canada? Then we want to hear from you. We’re taking proposals for sessions at this year’s Marine Dealer Conference & Expo — the premier dealer... Read more »

Are your new boaters ready for spring?

Brianna-Liestman

By Brianna Liestman
March 10, 2015

Those of you in snowy states are probably cheering the recent temperature increases as much as I am. I don’t know about you, but I am definitely ready to go boating again. But what about your customers who bought their first boat this past year? Are they ready? One of the most intimidating aspects... Read more »

Getting granular with job descriptions

Brianna-Liestman

By Brianna Liestman
March 5, 2015

In our March issue, we featured “17 Strategies of a Service Superhero,” and one of the strategies included is the need to outline job descriptions specifically and early. This is significant for every position in the dealership – not just service. Sam Dantzler said job descriptions should get very... Read more »

Don’t forget the personal touch

selfie-Nick

By Nicholas Upton
March 3, 2015

We talk a lot about arcane marketing tactics, productivity and technology, but sometimes the most valuable tool is a pen and a slip of paper. Being personable on the sales floor and in the service bay is par for the course, but going the extra mile with customers is a great way to make them feel welcome... Read more »

Take a page from Ford’s playbook

Jonathan Sweet, Editor In Chief

Jonathan Sweet
February 26, 2015

You can run from change or run with it. Like the boating industry, the auto industry has been dealing with demographic changes, although it has weathered the storm better than boating. One of the biggest challenges has been that, thus far, Millennials are much less inclined to buy cars than earlier generations.... Read more »

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