Gain customers for life by managing negative reviews online

Brianna-Liestman

By Brianna Liestman
August 20, 2014

Most people will access your business from the Internet before you ever see them face-to-face. You can create a dynamic website paired with an excellent social media presence, but a customer can be turned away quickly by the new word-of-mouth: a negative online review. The problem with a negative review... Read more »

Get your MDCE VIP planning kit

Jonathan Sweet, Editor In Chief

Jonathan Sweet
August 19, 2014

You’ve got less than two weeks left to sign up for MDCE and get a special VIP planning kit. This was one of our most popular promotions last year, featuring a ton of info and discounts to help you get ready for MDCE, Nov. 16-19 in Orlando. Some of the features of the kit: A custom letter with... Read more »

Using the right hashtags at the right time

Brianna-Liestman

By Brianna Liestman
August 13, 2014

Hashtags are important for driving traffic to your social media posts – they increase your visibility with a range of audiences you may be unable to reach otherwise. Now that hashtag is an official word in the Scrabble dictionary (a 14 points I look forward to using during my next heated game), we... Read more »

Follow potential customers with online ads

selfie-Nick

By Nicholas Upton
August 12, 2014

You’ve probably seen those ads that just seem to follow you from site to site. It can be a little annoying when I just searched for and purchased a coffee pot and all I see for the next three days are more coffee pots. It’s just awkward and poorly targeted, and someone is wasting money marketing... Read more »

Emotional intelligence leads to effective leadership

Brianna-Liestman

By Brianna Liestman
August 6, 2014

With EA Sports’ preview of an emotionally intelligent video game, it has me thinking about the importance of a strong emotional intelligence in all walks of life – not just as a computer-generated soccer fan. Prior to the 1990s, we only saw IQ as the gold standard for rating a person’s likelihood... Read more »

Webinar update: Answering your social media questions

Jonathan Sweet, Editor In Chief

Jonathan Sweet
August 1, 2014

We had a great turnout for our recent “Creating a Social Media Strategy” webinar. While having a few hundred of our closest friends tuning in is nice, we did find that weren’t able to get to all of the questions people had for the panel. (You can check out the archived webinar here.) So I asked... Read more »

Setting sail at Boating Industry

Brianna-Liestman

By Brianna Liestman
August 1, 2014

This week I was welcomed aboard the Boating Industry team as the new Managing Editor and I couldn’t be happier to be here. Compared to my most recent background – blogging on the business of law and topics in firm management – I expect writing for the marina industry to be more…relaxing.... Read more »

Split testing is necessary online and off

selfie-Nick

By Nicholas Upton
July 31, 2014

The recent news of “human experiments” lately from Facebook and the dating website OKCupid has a lot of people upset. Maybe it’s because I’m a millennial or my background in online ads, but I was not surprised in the least. Sure Facebook’s brand of experimenting has some unsettling connections... Read more »

Discover Boating advancing Hispanic marketing efforts

Jonathan Sweet, Editor In Chief

By Jonathan Sweet
July 29, 2014

As you’ve often seen me write about here and in the pages of the magazine, I think bringing more minorities into boating needs to be one of the top priorities for our industry … and others have been saying that for years as well. So it’s great to see one of the important parts of that... Read more »

Can we ever ‘go it alone?’

selfie-Nick

By Nicholas Upton
July 24, 2014

I was reading this horrifying article about what extreme loneliness and isolation does to a person. In short, it does bad things. The article and the process of working on an article about water sports segment of the boating industry got me thinking about how stakeholders in the marine industry need... Read more »

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