The growing importance of mobile for email, sales

Jonathan Sweet, Editor In Chief

Jonathan Sweet
May 27, 2015

A new study from Movable Ink shows that consumers are not only using their mobile devices for accessing email, they’re more likely to take action based on those emails. The study was based on 1.5 billion emails in the first quarter of 2015. Some of the key takeaways: 67 percent of emails were... Read more »

Three simple guidelines to boost your image optimization

Bob-McCann-Blog

Bob McCann
May 19, 2015

As impressed as I am with Google and all they do, did you know search engines are blind? They are incapable of viewing images on websites. It’s in fact the website’s responsibility to name and describe exactly what an image is for the search engines to read. Without proper image optimization, search... Read more »

ABC is just the beginning

Jonathan Sweet, Editor In Chief

Jonathan Sweet
May 19, 2015

Last week, hundreds of industry representatives gathered in Washington, D.C., for the annual American Boating Congress. It’s a great chance to hear from policymakers and elected officials, as well as have our voices heard. While it’d be great to have thousands of industry stakeholders descend... Read more »

Without audience strategy, you have no content strategy

Brianna-Liestman

By Brianna Liestman
May 19, 2015

Some members of the Boating Industry staff attended the Minnesota Magazine and Publishing Association Summit last week, which was a great opportunity to listen to speakers and learn more effective ways to bring the tops news and best practices for the marine industry to you. During one of the sessions... Read more »

Automate your summer job postings

selfie-Nick

By Nicholas Upton
May 14, 2015

Summer is almost here. More people will be on the water, more people will be buying boats and more people will be parking at marinas across the country. The only thing standing between you and a successful summer is the arduous process of finding seasonal help. Between writing a job posting, placing... Read more »

National Safe Boating Week is May 16 to 22

Brianna-Liestman

By Brianna Liestman
May 11, 2015

What are you doing to make sure your boaters are safe this season? Hopefully you are preparing to participate in a local or national initiative for National Safe Boating Week, which is May 16 through 22. According to data from the United States Coast Guard, 398 of the 560 boating-related deaths in 2013... Read more »

Keeping the Cuba conversation open

Brianna-Liestman

By Brianna Liestman
May 7, 2015

The U.S. Treasury and Commerce departments recently approved ferry services between Florida and Cuba for four companies, with more companies anticipating approval in the near future. The ferry companies plan to offer trips that would be less expensive than charter flights. This is just another result... Read more »

Lowe Boats uses pool program to drive improvement

Jonathan Sweet, Editor In Chief

Jonathan Sweet
May 4, 2015

Coming up in our June issue, you’ll find our latest trends taking a look at the freshwater fishing boat segment. As part of that article, I talked to David Kirkland, vice president at Lowe Boats and as often happens with interviews, there’s plenty of good stuff that’ll never make the... Read more »

Social media your customers can enjoy

Brianna-Liestman

By Brianna Liestman
April 30, 2015

As I have been working on the digital marketing article with associate editor Nicholas Upton for the upcoming June/July 2015 issue of Boating Industry, the overwhelming message I have heard from dealers, manufacturers and experts is the need to keep customers engaged in what you’re posting on social... Read more »

Connecting with the now consumer

Justin DiVilio

Justin DiVilio
April 24, 2015

A few weeks ago a video called “Toyota – Future Retail Environment” made its way to my inbox with the subject, “Good Watch.” My curiosity was piqued, so I hit play. The “Now Consumer” was the main focus of this short video, and while it may have been made for the car industry, it... Read more »

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