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Facebook’s new Newsfeed creates need for media

Brent-Renneke-blog

Brent Renneke, Managing Editor
March 14, 2013

Facebook has announced a number of changes of late, and the latest is a retooling of the Newsfeed, which includes making it more visual and adding customizability. Users will now be able to toggle between seeing different interests. Music fans can go to the specific feed and see news based on the music... Read more »

The decline of a prominent retailer is a lesson to the industry

Brent-Renneke-blog

Brent Renneke, Managing Editor
March 1, 2013

Sales at one of the longest-standing retailers in the United States are nose-diving, and it is seemingly due to their inability to generate excitement. Following the appointment of a new CEO, J.C. Penney moved to a pricing strategy called “Fair and Square Every Day.” It meant the retailer would have... Read more »

Sequestration and the retail world

Brent-Renneke-blog

Brent Renneke, Managing Editor
February 22, 2013

With the lack of agreement in U.S. Congress, the $85 billion in automatic budget cuts known as sequestration may hit the economy in about eight days. And many are wondering what this could mean for small business. At first glance, it appears the most-affected small businesses would be those that work... Read more »

Talented need not apply

Brent-Renneke-blog

Brent Renneke, Managing Editor
February 1, 2013

If you attended the Marine Dealer Conference & Expo either of the past two years, you may have seen a seminar ran by Neal Harrell, president of Brooks Marine Group and an expert in trades hiring. One of Harrell’s main points is the importance of a good job description and having one that sells... Read more »

What’s going on?

Brent-Renneke-blog

Brent Renneke, Managing Editor
January 25, 2013

The question is one you do not want to hear your employees asking, but it is an inquiry many small business owners may hear in a quickly growing company. Small business owner Bryan Burkhart wrote about his own communication issues as his floral business quickly grew and crossed state lines in this New... Read more »

Will Facebook’s Graph Search become a new Google?

Brent-Renneke-blog

Brent Renneke, Managing Editor
January 18, 2013

On Wednesday, Facebook announced its newest addition called Graph Search, which allows you to search for people, places and things in both your own social network and all of Facebook. For example, one could search for “people who like cycling and are in Seattle,” and profiles of those who cycle in... Read more »

Running your biz like a champion-caliber sports team

Brent-Renneke-blog

Brent Renneke, Managing Editor
December 28, 2012

I frequently visit a reoccurring feature of The New York Times website called “This Week in Small Business.” It is a roundup of articles from the past week designed to help you, the small business owner. I highly recommend it. Recently, author Gene Marks featured the year’s best, which included... Read more »

The Boating Industry App Directory

Brent-Renneke-blog

Brent Renneke, Managing Edtior
December 21, 2012

It is no secret that the tablet is having an increasingly popular presence in the marine world, whether it is by your customers or by yourself. And with that, Boating Industry decided to increase its focus on the subject – both in the upcoming January issue of the magazine, as well as in our online... Read more »

The rise of e-shopping.

Brent-Renneke-blog

Brent Renneke, Associate Editor
November 30, 2012

More dealers are launching e-commerce on their website in accordance with even more evidence justifying its importance. And Thanksgiving weekend was another example of the shifting shopping landscape. According to a recent Gallup survey, consumer spending in stores, restaurants, gas stations and online... Read more »

Perfecting service at MDCE

Brent-Renneke-blog

Brent Renneke, Associate Editor
November 9, 2012

Next week will be my second time attending MDCE, and also for the second year, I will be spending the majority of my time in the Service & Marina track. Service has quickly become a pivotal revenue center in today’s dealerships, and with that importance, I am happy to confidently say we assembled... Read more »

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