The (temporary) fallout from changing your website domain
Brent Renneke, Associate Editor
May 4, 2012
As your business stands today, you may not be happy with your website URL. Maybe your dream website domain was being used at the time. Maybe your business has changed from its original purpose. Or maybe the original URL was not as well thought out as you previously believed. For those who decide to make... Read more »
What’s behind the shortage of marine workers?
Brent Renneke
April 6, 2012
Many in the marine industry have reported a shortage of skilled trade workers. Whether it is mechanics or those involved with the manufacturing side, the current workforce is getting older and replacements just don’t seem available. Even in Detroit, a city that just recently dropped below a 9-percent... Read more »
The iPad evolves in the business world
Brent Renneke, Associate Editor
March 9, 2012
It has been a big week for the iPad. First, a report was released that revealed small business use of Apple’s tablet has quadrupled in 2011 with 34 percent of small and medium-sized businesses using the tablet compared to 9 percent the prior year, according to The Business Journals. Then on Wednesday,... Read more »
Five experts tackle today’s social media
Brent Renneke, Associate Editor
February 23, 2012
As part of the Marine Marketers of America’s annual meeting, five panelists tackled the subject of how to manage and measure social media at the Miami International Boat Show last week. Titled “Managing and Measuring Social Media to maximize ROI,” each of the panelists shared their unique perspective.... Read more »
Quick tip: Creating a dynamic QR code
Brent Renneke, Associate Editor
February 3, 2012
As you grow more comfortable using QR codes, it isn’t a bad idea to look into ways you can expand on the technology. Roger Vergara of RH Power & Associates talked with Boating Industry magazine in January about utilizing QR codes in marine dealership and shared with us the following tip many... Read more »
Getting the most out of your promotions
Brent Renneke, Associate Editor
January 11, 2012
Promotions can be a great tool to bring people to your dealership or generate sales leads. But, are you sufficiently promoting your promotion? In a Hubspot Blog article titled “17 Silly Missed Lead Generation Opportunities,” Pamela Vaughan lays out 17 different locations you should be promoting and... Read more »
Tracking the geographic success of your Facebook page
July 5, 2011
Brent Renneke, associate editor, Boating Industry — As your Facebook page has matured, the “Likes” are starting to pile up, and it feels great to track that growing support in a quantitative manner. But, the true success of your Facebook marketing campaign may involve a deeper analysis. For example,... Read more »
Need a loan? Turn to your (online) peers
June 24, 2011
Brent Renneke, associate editor, Boating Industry – The worst of the recession has passed (or at least we hope so), and most marine businesses have welcomed the transition of thought from survival mode to a search for new ways to grow. But, much like surviving the recession, growing in today’s market... Read more »
Turning “Dot-com” into “Dot-boats”
June 10, 2011
Brent Renneke, associate editor, Boating Industry – Just as boating businesses are starting to become comfortable with social media, another Web development is on the horizon, and, like Facebook and Twitter, it has the potential to make your website more popular than ever before. Responsible for the... Read more »
Uncertainty surrounds boating season
June 6, 2011
Brent Renneke, associate editor, Boating Industry – Although the economic conditions are given the most press, we all know that the most significant influence over our success is the one thing we can’t control – the weather. This Memorial Day weekend, for example, was one to remember, albeit... Read more »
