Simple steps to losing your loyal customers
Chris Gerber
May 16, 2012
You don’t have to give poor customer service in order to lose customers, but it certainly helps. A personal customer service saga. The easiest way to lose your keys is to leave them somewhere. The easiest way to lose your money is at the casino. The easiest way to lose your mind is to attempt to... Read more »
5 tips (and more) to improve email marketing campaigns
Chris Gerber, Associate Digital Editor
April 24, 2012
Email marketing still stands as the most likely way to influence consumer buying decisions, according to the 2012 Channel Preference survey by ExactTarget.com. It remains the preferred direct marketing channel for consumers aged 15 and older and nets a higher daily usage rate than text messaging, Twitter... Read more »
Google search changes coming: good for businesses?
Christopher Gerber, Associate Digital Editor
April 20, 2012
Search Engine Optimization used to mean pumping out as many keywords as possible into the copy on your webpage. Google recognized that this trend was delivering users to webpages that were almost unreadable, with keywords layered so heavily that no rational users could understand them (highly understandable,... Read more »
Using openness and social media to breed new ideas
Christopher Gerber, Associate Digital Editor
March 28, 2012
Could your employees hold the keys to finding your next moneymaking promotion? A recent article on IndustryWeek.com challenges the idea that a task force approach, with structured collaboration monitored by a senior employee, is the best model for generating new profit centers. The traditional way of... Read more »
Understanding Customer Loyalty (Infographic)
Chris Gerber, Associate Digital Editor
February 21, 2012
“Research shows that 80 percent of people who do not receive quality customer service do not complain – they simply take their business elsewhere,” according to an infographic from NBRI, the National Business Research Institute, Inc, which has been conducting scientific, psychological... Read more »
5 Tools for building free mobile apps
Christopher Gerber, Associate Digital Editor
February 15, 2012
With the rate at which smartphone adoption has been growing (as many as 700,000 new phone activations a day for Android and 6 million on Christmas Day alone), there is a strong incentive for companies to jump into the mobile Web app marketplace and target its users. But the costs associated with mobile... Read more »
Business: The Game
Christopher Gerber, Associate Digital Editor
February 10, 2012
The past few years have been tough on everyone. Almost four years of doom and gloom later, the doom has started to fade as the economy picks up and employment rates rise, but we’re still stuck with the gloom: knowing that things aren’t as profitable now as they once were and that capturing... Read more »
How consumer-friendly is your website?
Christopher Gerber, Associate Digital Editor
January 27, 2012
A list of prices, a list of services and contact details. Pretty standard stuff for a website, but they’re also the top three things consumers are looking for when they browse a site, according to a consumer survey conducted by Myles Anderson, found on SearchEngineLand.com. Anderson, founder and... Read more »
