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Profits through my eyes

Jennifer-Robison-blog

By Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
June 26, 2014

It’s been too long since my last blog for Boating Industry. I can easily say I have been slammed with work and projects with retailers. Retailers that are on the gas are keeping me busy using my eyes and designs to create a new kind of in store experience. I love it; they love it, and wow, the industry... Read more »

Barriers to entry

Mark-Mooney-blog

By Mark Mooney
June 24, 2014

“Embrace the fundamentals like the closest of friends, for they will be the foundation of your future success.” — Chris Murray It’s not an easy task to open a new dealership, buy an existing dealership, or to operate a dealership, for that matter. The costs associated with along with OEM requirements... Read more »

Don’t make ‘all I want to do is sell’ your mantra

John-Graham-Blog

By John Graham
May 19, 2014

It was an early morning meeting chaired by the SVP. There wasn’t any reason to anticipate fireworks this particular day so the atmosphere was, to say the least, rather relaxed. A sales manager was the last to arrive, whispering to the person next to him as he sat down, “All I want to do is sell.” The... Read more »

Becoming the most effective salesperson

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By John Graham
January 17, 2014

One seminar leader opened a workshop for property and casualty insurance agents by asking this question: “Why do people buy insurance?” After the participants offered a variety of responses, he says there’s only one right answer: “To take care of claims.” What seems rather intuitive to most... Read more »

So many sessions at MDCE, which ones to attend?

Bob-McCann-Blog

Bob McCann, Director of Education - ARI
November 5, 2013

The Marine Dealer Conference & Expo is right around the corner and I’m looking forward to spending time with the best dealers in the business. The purpose of MDCE is provide you with the opportunity to “amplify your advantage” to increase your bottom line. When I look at the sessions that are... Read more »

The ROI of retail environments

Jennifer-Robison-blog

By Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
November 1, 2013

I am often asked how retail-scaping (the act of visual merchandising techniques in store) can be measured; how we can determine if the return on investment in visual merchandising is a worthy effort and expense. I face that question often from dealer principals, parts directors all the way to the senior... Read more »

5 mistakes that small business blogs make

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Dave Landry Jr., Business Owner and Personal Financial Adviser
October 22, 2013

Small businesses were once contained solely to their local area. Customers would choose whom they gave business to based on location, providing an almost built-in geographic customer base. But with the Internet, customers can find similar businesses miles away, giving a small business global competition. This... Read more »

If you want to get ahead in business, never say…

John-Graham-Blog

By John R. Graham, Marketing and Sales Consultant
October 18, 2013

What does it take to get ahead in business today? While the experts may offer such suggestions as having cutting-edge skills and being a good team player, there are other, even more essential, attributes. Clearly separating the average employee from the superior worker are basic–but often lacking–qualities. The... Read more »

Social Media Video Tip: Using Facebook ads to grow your Facebook page

Josh Chiles, Engaged!
October 15, 2013

We’re taking a little bit of a different approach with this week’s Social Media Video Tip. We’ve heard from many of you that you’re hands-on learners. So instead of telling you about social media, we’re going to show you. This special “screencast” is longer than our regular videos, but... Read more »

Objections, what objections?

Mark-Mooney-blog

Mark Mooney, Director, retail performance - Pied Piper Management Company, LLC.
October 8, 2013

“Success is not what you have, but who you are” — Bo Bennet Invariably at some time during my dealer visits someone is going to bring up, “Just how do you deal with a client’s objections?” Good question, but is that the real question we should be asking? When I was a young whippersnapper... Read more »

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