You have to believe; you have to lead
Jennifer Robison, National Retail Specialist, Tucker Rocky Distributing
May 21, 2013
Glorious May is here, but for some parts of the U.S. it’s been like February — cold, wet and just plain yucky. That has an effect on all of us. We feel like we should continue to hibernate, but when it’s sunny, we pop up like flowers in the sun; we feel like we can and want to do more, and we love... Read more »
Get what you need from your company’s marketing
By John R. Graham, Sales and Marketing Consultant, GrahamComm
May 17, 2013
The sales function is built into the DNA of every business. It’s as basic and unquestioned as a “great steak” at a company sales meeting. The story with marketing is quite different. It’s often viewed as a “side dish” to the sales “entrée,” nice but not necessary, particularly when the... Read more »
Social Media Video Tip: Be a better blogger
Josh Chiles, Engaged!
May 14, 2013
Does your business have a blog? You might think that if you sell a product rather than an idea or service, you don’t need to blog. After all, people can Google the product you sell to learn all they need to know. Right? Wrong. Blogging can and should be a great digital asset to your company no matter... Read more »
Doing it right this selling season
Mark Mooney, Director, Retail Performance, Pied Piper Management Company
May 10, 2013
As we enter the selling season, commit to your sales team! Lead well, and do it right. What sets you apart from your competition? Do you know, and does your team? What are the compelling reasons to buy from you and not the guy (or gal) down the street? People want to do business with the best, but you... Read more »
Email marketing is not spam
Bob McCann, Director of Education, ARI
May 7, 2013
Email marketing campaigns are one of the most affordable, effective forms of digital marketing. Well-executed email marketing campaigns will help you stay connected with your customers and sell more boats, accessories, parts and service. But, take care. Probably the biggest mistake you can make is to... Read more »
Making selling easier
John R. Graham, Sales and Marketing Consultant, GrahamComm
April 30, 2013
“It worked once, it worked twice, it worked three times,” reflects the serial killer in Lee Child’s Running Blind. “But you know there are no guarantees in life. You know that, better than anybody. So you keep on thinking, because the only thing that can get you known is your own complacency.” The... Read more »
Social Media Video Tip: Monitoring your reputation
Josh Chiles, Engaged!
April 30, 2013
We’ve said it before and we’ll say it again: social media is not a one way street, a place where you churn out content that markets your product and walk away. The very thought of “posting and dashing” makes us cringe! Social media, friends, is a two way street. What do we mean by this? When... Read more »
What would I do?
Jennifer Robison, National Retail Specialist, Tucker Rocky Distributing
April 26, 2013
As a consultant who regularly works with powersports and some marine dealers, the growth of P&A sales for our kind of seasonal businesses is a part of my everyday work. The focus is not just merchandising but all the elements that go with it. Retail is DETAILS, and the details need a looksee by owners,... Read more »
So you call yourself a professional salesperson
John R. Graham, Sales and Marketing Consultant, GrahamComm
April 19, 2013
There was a time not so long ago when accountants, attorneys, doctors, some musicians, certain ball players, the clergy and a few others earned the right to be called a “professional.” But that was about it. More recently, the dam burst and we’re now flooded with “professionals.” Everyone wants... Read more »
Social Media Video Tip: Creating & promoting good Facebook content
Josh Chiles, Engaged!
April 16, 2013
If you’re a small to mid-sized business on Facebook, you obviously know that it’s important to connect with your customers in this social space. But are you actually connecting with your customers? Does your page have a similar number of likes as your email list does? Are people liking, commenting... Read more »
