Becoming the most effective salesperson


By John Graham
January 17, 2014

One seminar leader opened a workshop for property and casualty insurance agents by asking this question: “Why do people buy insurance?” After the participants offered a variety of responses, he says there’s only one right answer: “To take care of claims.” What seems rather intuitive to most... Read more »

So many sessions at MDCE, which ones to attend?


Bob McCann, Director of Education - ARI
November 5, 2013

The Marine Dealer Conference & Expo is right around the corner and I’m looking forward to spending time with the best dealers in the business. The purpose of MDCE is provide you with the opportunity to “amplify your advantage” to increase your bottom line. When I look at the sessions that are... Read more »

The ROI of retail environments


By Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
November 1, 2013

I am often asked how retail-scaping (the act of visual merchandising techniques in store) can be measured; how we can determine if the return on investment in visual merchandising is a worthy effort and expense. I face that question often from dealer principals, parts directors all the way to the senior... Read more »

5 mistakes that small business blogs make


Dave Landry Jr., Business Owner and Personal Financial Adviser
October 22, 2013

Small businesses were once contained solely to their local area. Customers would choose whom they gave business to based on location, providing an almost built-in geographic customer base. But with the Internet, customers can find similar businesses miles away, giving a small business global competition. This... Read more »

If you want to get ahead in business, never say…


By John R. Graham, Marketing and Sales Consultant
October 18, 2013

What does it take to get ahead in business today? While the experts may offer such suggestions as having cutting-edge skills and being a good team player, there are other, even more essential, attributes. Clearly separating the average employee from the superior worker are basic–but often lacking–qualities. The... Read more »

Social Media Video Tip: Using Facebook ads to grow your Facebook page

Josh Chiles, Engaged!
October 15, 2013

We’re taking a little bit of a different approach with this week’s Social Media Video Tip. We’ve heard from many of you that you’re hands-on learners. So instead of telling you about social media, we’re going to show you. This special “screencast” is longer than our regular videos, but... Read more »

Objections, what objections?


Mark Mooney, Director, retail performance - Pied Piper Management Company, LLC.
October 8, 2013

“Success is not what you have, but who you are” — Bo Bennet Invariably at some time during my dealer visits someone is going to bring up, “Just how do you deal with a client’s objections?” Good question, but is that the real question we should be asking? When I was a young whippersnapper... Read more »

Planning is key to a successful paid ad campaign


Bob McCann, Director of Education - ARI
October 4, 2013

As the Marine Dealer Conference & Expo approaches, it’s time for you to do your homework for our upcoming workshop Crank Up Your Search Engine Marketing ROI. This session will dig deep into paid advertising campaigns (PPC). Setup with AdWords (Google) or adCenter (Yahoo/Bing) can be intimidating,... Read more »

Your to-do list


By Jennifer Robison, National Retail Specialist - Tucker Rocky Distributing
September 24, 2013

My last blog spoke to get off your duff. Well, I bet a bunch of you are off your duff and you want ideas, inspiration and tips. Let’s go there! What’s hot? Color — Make sure you communicate with color to create an interesting space. A good 87 percent of the powersports stores I have been to have... Read more »

It’s not about the product; it’s about you


Mark Mooney, Director, Retail Performance — Pied Piper Management Company LLC
September 20, 2013

You have to make it happen. … Recently I had the opportunity to get together with a group of dealers and talk about what great customer service is. We talked, shared ideas, and I walked away feeling positive about the interaction and the direction of what we had shared together. My last few blogs have... Read more »

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