Response revs up revenue
Bob McCann, Director of Education, ARI
May 9, 2012
Online prospects expect immediate access to accurate and helpful information designed to eliminate options – i.e., choose what they perceive as the right product and dealership for them. In this context, the first expectation is a prompt, relevant response. If you don’t jump on that lead, another... Read more »
Make a long-term impact in a finite lifetime
Dan Coughlin, The Coughlin Co.
May 2, 2012
Recently I had one of the saddest and most inspiring days of my life. Thirty years ago I was introduced to a group of friends at a different college than the one I attended. Immediately I found them to be a fun and funny group of folks. For the next twenty years we got together multiple times a year... Read more »
Real Tactics to Incorporate Social Media at Your Boating Events
Rob Bowman, Dominion Marine Media, SellorDieTrying.com
April 27, 2012
Hosting events that get your customers out on the water and using their boats isn’t a new marketing tool, but incorporating social media into these events might be for a lot of marine dealers. We all know by now that social media isn’t a fad and in fact can be an extremely useful channel to introduce... Read more »
How to Stop Driving Customers Away
John R. Graham
April 18, 2012
It takes a website visitor less than two-‐tenths of a second to form a first impression, according to recent eye-‐tracking research conducted by the Missouri University of Science and Technology. But the study, involving college students, doesn’t stop there. It indicates that it takes about... Read more »
Improve income and lower benefits cost with good communication
Eric Egeland, Capacity Consulting, Inc.
April 13, 2012
In my book, Employees, Kids & Pets, I talk about how the lack of proper and disciplined communication can lead to unhappy employees and business owners. What I don’t talk about is how profoundly that unhappiness can affect your bottom line. When I say “communicate with employees” I don’t... Read more »
Some assumptions could cost you
Bob McCann, Director of Education, ARI
April 11, 2012
It’s hard to believe that I still have to write about Web leads after so many years of preaching their importance. There are still too many dealers who continue to neglect so many online leads that they could turn into sales. With nearly 90% of buyers researching products online, you are bound to receive... Read more »
Optimize the conditions for great innovations
Dan Coughlin, The Coughlin Co.
April 11, 2012
Recently I read the books Steve Jobs by Walter Isaacson and Michelangelo & the Pope’s Ceiling by Ross King. Turns out they were the same story. They both told the story of innovation. Without the ability to innovate an organization will eventually be left behind and will degenerate. This is true... Read more »
Overcoming negative reviews of your marine business
Carl Schellbach, BoaterRated.com
April 4, 2012
Back in January we wrote about the importance of online reviews and how marine dealers can embrace this powerful new “word-of-keyboard” phenomenon to grow their businesses. You may have heard the term “online reputation” often, but what does that term really mean? We define online reputation... Read more »
Find Your Buyers Through Online Surveys
Rob Bowman, Dominion Marine Media, SellOrDieTrying.com
March 23, 2012
Whether you are a marine dealer or manufacturer, you are likely spending a significant amount of time, energy, and money on marketing. While promotions and media buys are key to driving new sales, simply asking your customers a few questions through surveys can help identify prospects, provide valuable... Read more »
The Seductive Sin of Marketing and Sales Certainty
John R. Graham, Marketing and Sales Consultant
March 21, 2012
If there’s one sin in marketing and sales that’s more harmful and that dwarfs all others, it’s “certainty.” Yet, no marketer or salesperson gets a job without paying tribute to it for fear of coming across as weak and ineffective. At one point, the average marketing manager enjoyed an 18-month... Read more »
