Make good impressions because they last
Mark Mooney, Director, Retail Performance, Pied Piper Management Company
April 5, 2013
The sales process is not complicated; it just needs to be consistent and reinforced. You will introduce yourself, and don’t be afraid to ask their name also. It’s common courtesy, not an invasion of privacy. This should be chiseled in stone and be done by every team member in your dealership, not... Read more »
Social Media Video Tip: How Often Should You Post?
Josh Chiles, Engaged!
April 2, 2013
This week’s social media tip, brought to you by Boating Industry and Engaged! Have you ever wondered which day of the week (or what time of day) your posts generate the most engagement on Facebook? There are many reports out that tell you the best time to post in general, and for some, it’s a great... Read more »
Will They Stay or Will They Go?
Carl Schellbach, Principal, BoaterRated.com
April 1, 2013
We had the good fortune to read a review of an upcoming biography of Albert O. Hirschman, an economist who had quite a life – some of it literally in the trenches – and a few observations that apply to situations we can find ourselves in every day. (Unfortunately, the article is behind the... Read more »
Boost your floor plan, boost your branding, boost your sales
Jennifer Robison, National Retail Specialist, Tucker Rocky Distributing
March 22, 2013
The function of visual merchandising is to influence customer behavior. Visual merchandising uses floor planning of the traffic flow, lighting, branding and displays to lead customers all the way through the showroom. You need all your merchandising elements working together to sell more product. How... Read more »
Social Media Video Tip: Twitter & Google+
Josh Chiles, Engaged!
March 22, 2013
You know we think social media is important. But do you know why? Today, let’s take a step back and look at why a social media presence is so important. Then, in upcoming posts, we’ll talk about the importance of a few social media channels specifically. First: did you know that there are more devices... Read more »
How to avoid getting in trouble with colleagues and customers
John R. Graham, Marketing and Sales Consultant
March 19, 2013
For countless employees and business owners, the workday is life in a straight jacket. There’s not enough time to get the daily tasks done, let alone find even a few minutes to think about anything other than what we must do next. All of which explains why doing is a top priority in business, while... Read more »
Being responsive is faster than being first to respond
Bob McCann, Director of Education, ARI
March 12, 2013
Over the years you’ve heard me continually say, “Response Time is Key”. I believe that is still true today, but only if your quick response is also responsive. “Being responsive to your prospect is faster than being first to respond.” You may think that I’m just playing with words. But... Read more »
Social media tip – YouTube
Josh Chiles, Engaged!
March 4, 2013
Welcome to our first (of many) social media video tips. Each video will include a quick tip to help you succeed with social media. Up first is YouTube. Many businesses can use YouTube for many different reasons. Maybe it’s to show off your latest product or inventory, or to offer a helpful tip (like... Read more »
Why marketing goes wrong so often (and what to do about it)
John R. Graham, Marketing and Sales Consultant
February 19, 2013
Marketing is a mystery — at least that’s the way it seems when compared with just about every other company function. There’s plenty of talk about “marketing,” but efforts to nail it down, specifically, usually end in an uncomfortable silence. It makes the point that it’s difficult to get... Read more »
Where is the boat buyer? They’re in the new world… are you?
Bob McCann, Director of Education, ARI
February 12, 2013
Boat Buyers are making a comeback – slow though it may be. And as they return, you’re going to notice a change. REALITY: While your customers were away, online has officially taken over. It’s the new showroom for the comparison shopper. They can chat, text, email or call in a heartbeat. They... Read more »
