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Take a page from Ford’s playbook

Jonathan Sweet, Editor In Chief

Jonathan Sweet
February 26, 2015

You can run from change or run with it. Like the boating industry, the auto industry has been dealing with demographic changes, although it has weathered the storm better than boating. One of the biggest challenges has been that, thus far, Millennials are much less inclined to buy cars than earlier generations.... Read more »

Optimistic Miami show sets tone for the year

Jonathan Sweet, Editor In Chief

Jonathan Sweet
February 19, 2015

If boat show season is any indication, we’re in for a heck of a year in the boating industry. The recent Miami International Boat Show is just the latest to have dealers and manufacturers reporting great activity and sales. I lost count of the number of people who told me on the show floor that... Read more »

Does Facebook still work for marketing?

Jonathan Sweet, Editor In Chief

Jonathan Sweet
February 5, 2015

Can you still generate organic reach for your company on Facebook? That’s the big question lately as the social media giant once again tweaked its algorithms, which has resulted in a precipitous drop in reach for most companies. This is a big deal for the marine industry as more and more companies... Read more »

Here’s how you really know things are getting better

Jonathan Sweet, Editor In Chief

Jonathan Sweet
January 22, 2015

I like numbers, statistics, all the information that allows us to track the health of an industry and the general economy. And as I wrote in our outlook article in the January issue, those numbers all show 2014 was a pretty good year for the boating industry (and Boating Industry, for that matter!) and... Read more »

Innovation sells

Jonathan Sweet, Editor In Chief

Jonathan Sweet
January 8, 2015

It’s one of those questions you get asked a lot covering this industry: What kind of boat do you have? And when I answer, you can almost see the physical pain in the questioner’s eyes, especially if they’re a boat manufacturer. Why? Because my answer is always the same: We’ve... Read more »

New study highlights long-term income challenges for boating

Jonathan Sweet, Editor In Chief

Jonathan Sweet
December 18, 2014

Elsewhere on the site today, you’ll see a preview of the 2015 industry outlook, which points to a pretty positive outlook for next year. Despite that, most realize there are also plenty of challenges for the long-term health of the industry, which we cover more in-depth in the January issue. Most... Read more »

Congress finally passes tax breaks … for 2014

Jonathan Sweet, Editor In Chief

Jonathan Sweet
December 8, 2014

So, yeah, that seems to sum up this Congress about right. With mere weeks to go in the year, the U.S. House passed a package of tax breaks … that expire at the end of the year. The tax breaks cover a number of areas, but most notable is a number of incentives for business investment in research... Read more »

What makes a Top 100 dealer

Jonathan Sweet, Editor In Chief

Jonathan Sweet
November 20, 2014

Elsewhere on the site today you’ll find our 10th annual Top 100 list – our listing of the best boat dealers in North America. So what makes a Top 100 dealer? In many ways the dealers are drastically different. There are sailboat dealers, powerboat dealers, yacht dealers, fishing boat dealers, etc.... Read more »

Don’t forget to send your Thanksgiving cards

Jonathan Sweet, Editor In Chief

Jonathan Sweet
November 12, 2014

It’ll be only a few weeks until we all start getting swamped by Christmas (or “Holiday”)  cards from friends, family and, of course, everybody we do business with. But why not cut ahead of the crowd by sending out Thanksgiving cards to your past customers? Before we moved to Minnesota,... Read more »

There’s no such thing as bad publicity … except when there is

Jonathan Sweet, Editor In Chief

Jonathan Sweet
October 30, 2014

There’s a school of thought that says any publicity is good publicity. That’s the kind of thinking that can backfire, as one marine industry company learned recently. Boatbound, one of a wave of peer-to-peer boat rental companies, apparently figured they could capitalize on their hometown... Read more »

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