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There’s no such thing as bad publicity … except when there is

Jonathan Sweet, Editor In Chief

Jonathan Sweet
October 30, 2014

There’s a school of thought that says any publicity is good publicity. That’s the kind of thinking that can backfire, as one marine industry company learned recently. Boatbound, one of a wave of peer-to-peer boat rental companies, apparently figured they could capitalize on their hometown... Read more »

Marine marketing pro’s new book aims to get more kids boating

Jonathan Sweet, Editor In Chief

Jonathan Sweet
October 15, 2014

Diane Seltzer, marketing director at SureShade and founder of Marine Marketing Tools, has written a new book to show kids the fun of boating. “The Amazing Adventures of Boat Girl” is designed to teach kids about the adventure of boating, but also the importance of being safe. The protagonist... Read more »

Record share of Americans have never married, new study says

Jonathan Sweet, Editor In Chief

Jonathan Sweet
September 24, 2014

This one caught my eye as it came across the wire this morning — a new study from the Pew Research Center shows that a record 20 percent of Americans aged 25 years and older have never been married. Certainly, some of this increase is caused by many millennials opting to put off marriage and family... Read more »

Chaparral wows at 50th Anniversary dealer meeting

Jonathan Sweet, Editor In Chief

Jonathan Sweet
September 15, 2014

I spent most of last week down in Key Largo at the Chaparral & Robalo dealer meeting as the company pulled out all the stops as it kicks off its 50th anniversary celebration. It was in 1965 that Buck Pegg started Chaparral in Fort Lauderdale, Florida, and about a decade later that he moved the company... Read more »

Share your best idea and win $500

Jonathan Sweet, Editor In Chief

Jonathan Sweet
August 28, 2014

It’s your chance to be come rich and famous … or at least a little richer and semi-famous. I’ve been reading Top 100 applications for the last several weeks, so I know you’ve got plenty of good ideas out there … so why not share them? Not only will you be helping to improve... Read more »

Get your MDCE VIP planning kit

Jonathan Sweet, Editor In Chief

Jonathan Sweet
August 19, 2014

You’ve got less than two weeks left to sign up for MDCE and get a special VIP planning kit. This was one of our most popular promotions last year, featuring a ton of info and discounts to help you get ready for MDCE, Nov. 16-19 in Orlando. Some of the features of the kit: A custom letter with... Read more »

Webinar update: Answering your social media questions

Jonathan Sweet, Editor In Chief

Jonathan Sweet
August 1, 2014

We had a great turnout for our recent “Creating a Social Media Strategy” webinar. While having a few hundred of our closest friends tuning in is nice, we did find that weren’t able to get to all of the questions people had for the panel. (You can check out the archived webinar here.) So I asked... Read more »

Discover Boating advancing Hispanic marketing efforts

Jonathan Sweet, Editor In Chief

By Jonathan Sweet
July 29, 2014

As you’ve often seen me write about here and in the pages of the magazine, I think bringing more minorities into boating needs to be one of the top priorities for our industry … and others have been saying that for years as well. So it’s great to see one of the important parts of that... Read more »

Marine Special Products bringing humor to boating issues

Jonathan Sweet, Editor In Chief

By Jonathan Sweet
July 22, 2014

Marine Special Products Group, a boating systems maintenance and installation company out of Connecticut, is employing cartoons on its website to have a little fun with common boating problems. The company worked with Walden Pond Marine Marketing to conceive the idea and hired former New Yorker cartoonist... Read more »

Keep up with MDCE on social media

Jonathan Sweet, Editor In Chief

By Jonathan Sweet
July 15, 2014

This week marks only four months until we kick off this year’s Marine Dealer Conference & Expo in Orlando. We’ve got a great lineup of speakers and events for you. We’ll lead off with an opening keynote from Chester Elton and wrap up with the first-ever MDCE closing keynote from Ryan Estis,... Read more »

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