New NMMA report powerful tool
By Jonathan Sweet, Editor-in-Chief
May 14, 2013
I spent most of last week in Washington, D.C. for the 2013 American Boating Congress, hearing from government officials and meeting with legislative staff. (You can read our coverage here.) As part of ABC, NMMA released an amazing new report that shows the economic impact of recreational boating. While... Read more »
6 reasons you need to attend the American Boating Congress
Jonathan Sweet, Editor-in-Chief
April 23, 2013
This year’s American Boating Congress is only two weeks away, but there’s still time to head out to D.C. and make a difference. ABC is a comprehensive legislative conference that brings together the recreational boating industry to discuss and influence public policy on May 8 and 9 in Washington,... Read more »
Social Media Monday: Answering your questions
Jonathan Sweet, Editor-in-Chief
April 8, 2013
Welcome to the first Social Media Monday blog. One thing we’ve learned from our recent digital marketing webinars is that you all have a lot of interest in – and a lot of questions about – social media. In this new weekly blog, we’ll be answering some of those questions you’ve been sending... Read more »
The Bruegger’s Bagels Facebook lesson
Jonathan Sweet, Editor in Chief
March 27, 2013
Running a big promotion through social media can be a great way to drum up business whether it’s a special discount, free boat show tickets … or a free bagel. There’s some downside risk, too, if you’re not ready for an onslaught of traffic to your website. Even when that happens, though, you... Read more »
New social media video series from Boating Industry & Engaged!
Jonathan Sweet, Editor-in-Chief
March 4, 2013
Social media is more important than ever today. But with a bevy of networks and outlets available, it’s tough to know just where to focus your efforts. That’s why I’m thrilled to announce that Boating Industry is launching a new social media video series with Engaged!, one of the leading marketing... Read more »
MarineMax video showcases Sandy recovery
Jonathan Sweet, Editor-in-Chief
February 26, 2013
Several dealers and marinas were hit hard by Superstorm Sandy last fall, including many of MarineMax’s east coast locations. The Brick, N.J., dealership was hit particularly hard, with a washed-out showroom and damage to docks and boats – not to mention the homes of its employees. Like many, the... Read more »
Keeping an eye on Washington
Jonathan Sweet, Editor-in-Chief
February 13, 2013
MIAMI – From sequester budget cuts to E15, there’s plenty going on in our nation’s capital these days that bears watching. The good news is that the marine industry is continuing to come together to deal with many of these issues through the American Boating Congress. Once an NMMA-dominated... Read more »
Keep an eye on BoatingIndustry.com for Miami updates
Jonathan Sweet, Editor-in-Chief
February 8, 2013
I’ll be headed down to Miami next week for the marine industry’s Super Bowl, the annual Miami International Boat Show. Plenty to see and do, and the BI team will be working hard to keep you informed about the latest developments. And, perhaps most importantly, be enjoying a roughly 60-degree temperature... Read more »
Update: Social media & labor law
Jonathan Sweet, Editor-in-Chief
January 25, 2013
So, an interesting update on my post earlier this week about making sure your social media policy doesn’t violate labor law. The National Labor Relations Board decision that set that precedent protecting employees’ social media writings may end up not mattering after all. That’s because a federal... Read more »
Does your social media policy violate labor laws?
Jonathan Sweet, Editor-in-Chief
January 22, 2013
One of the most important things you can do for your business is have a social media policy in place. It should govern who can speak for the company through official social media profiles, what employees can say on those official channels and who approves content. (Check out this gallery of the worst... Read more »
