The growing importance of mobile for email, sales

Jonathan Sweet, Editor In Chief

Jonathan Sweet
May 27, 2015

A new study from Movable Ink shows that consumers are not only using their mobile devices for accessing email, they’re more likely to take action based on those emails. The study was based on 1.5 billion emails in the first quarter of 2015. Some of the key takeaways: 67 percent of emails were... Read more »

ABC is just the beginning

Jonathan Sweet, Editor In Chief

Jonathan Sweet
May 19, 2015

Last week, hundreds of industry representatives gathered in Washington, D.C., for the annual American Boating Congress. It’s a great chance to hear from policymakers and elected officials, as well as have our voices heard. While it’d be great to have thousands of industry stakeholders descend... Read more »

Lowe Boats uses pool program to drive improvement

Jonathan Sweet, Editor In Chief

Jonathan Sweet
May 4, 2015

Coming up in our June issue, you’ll find our latest trends taking a look at the freshwater fishing boat segment. As part of that article, I talked to David Kirkland, vice president at Lowe Boats and as often happens with interviews, there’s plenty of good stuff that’ll never make the... Read more »

How middle class is doing all depends on definition

Jonathan Sweet, Editor In Chief

Jonathan Sweet
April 13, 2015

Those of us who work in the boating industry know that, despite what many politicians in Washington, state capitals and city halls across the country think, boating is a middle class activity. So a recovery for the middle class is imperative for a continued rebound for boating. What has been disconcerting... Read more »

Keep it clean

Jonathan Sweet, Editor In Chief

Jonathan Sweet
April 7, 2015

I recently took a trip to Long Island to visit some of our Top 100 dealers. Besides the rainy weather (you can see some of my photos on our Facebook page), it was a great trip, with a chance to see the operations of some of the top dealers in action. There were several great takeaways, but one of the... Read more »

BRP’s Spark deserves some credit for PWC growth

Jonathan Sweet, Editor In Chief

Jonathan Sweet
March 19, 2015

For our upcoming cover story in the April issue on reaching younger buyers, we asked the fine folks at Info-Link to share the latest data on boat buyer age. The good news was that, for the first time in a long time, the buyer age stayed relatively flat for most categories in 2014, and even declined in... Read more »

Share your expertise at MDCE

Jonathan Sweet, Editor In Chief

Jonathan Sweet
March 12, 2015

Want to help set the agenda for the industry? Got great information to share with some of the best boat dealers in the United States & Canada? Then we want to hear from you. We’re taking proposals for sessions at this year’s Marine Dealer Conference & Expo — the premier dealer... Read more »

Take a page from Ford’s playbook

Jonathan Sweet, Editor In Chief

Jonathan Sweet
February 26, 2015

You can run from change or run with it. Like the boating industry, the auto industry has been dealing with demographic changes, although it has weathered the storm better than boating. One of the biggest challenges has been that, thus far, Millennials are much less inclined to buy cars than earlier generations.... Read more »

Optimistic Miami show sets tone for the year

Jonathan Sweet, Editor In Chief

Jonathan Sweet
February 19, 2015

If boat show season is any indication, we’re in for a heck of a year in the boating industry. The recent Miami International Boat Show is just the latest to have dealers and manufacturers reporting great activity and sales. I lost count of the number of people who told me on the show floor that... Read more »

Does Facebook still work for marketing?

Jonathan Sweet, Editor In Chief

Jonathan Sweet
February 5, 2015

Can you still generate organic reach for your company on Facebook? That’s the big question lately as the social media giant once again tweaked its algorithms, which has resulted in a precipitous drop in reach for most companies. This is a big deal for the marine industry as more and more companies... Read more »

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