Settlement clears the way for isobutanol development

Jonathan Sweet, Editor In Chief

Jonathan Sweet
August 25, 2015

Great news on the ethanol-alternative front this week as a multi-year legal battle has been settled. Gevo and Butamax agreed Monday to cross-license their technologies for producing isobutanol (also known as biobutanol). Isobutanol is a corn-based fuel that has been championed by the marine industry... Read more »

Why overworking your employees almost always backfires

Jonathan Sweet, Editor In Chief

Jonathan Sweet
August 20, 2015

It's a narrative most people have become all too familiar with during the last several years: more work for fewer people that are getting paid less. Some business owners considered this a godsend -- "Hey, we can get more done for less money!" The smart ones realized that's not sustainable in the long... Read more »

Brunswick’s McCoy realistic about challenges facing industry

Jonathan Sweet, Editor In Chief

Jonathan Sweet
August 6, 2015

I recently talked to Brunswick CEO Dusty McCoy for an article in the October issue of Boating Industry, and while we covered a wide-ranging set of topics, one area jumped out at me. We've written a lot about the need to diversify the industry over the last couple years -- and gotten some pushback from... Read more »

Why Gen Xers and millennials are less likely to become millionaires

Jonathan Sweet, Editor In Chief

Jonathan Sweet
July 30, 2015

Good news for the industry right now: 1 in 7 of those over 62 has net wealth over $1 million and disposable income to spend on items like boats. The bad news? Later generations have a lot less money --  and probably will for their entire lives. That's according to a new paper from the St. Louis Fed’s... Read more »

Boating’s lost week

Jonathan Sweet, Editor In Chief

Jonathan Sweet
July 23, 2015

A recent study from GfK Public Affairs (h/t to NMMA) caught my eye earlier this week. The key takeaway is what they're calling "America's Lost Week." Over the last 15 years, the average American has gone from taking more than 20 days of vacation to 16. This is a big deal for boating because we know that... Read more »

Top 100 lessons: Texas Marine’s Business Development Center

Jonathan Sweet, Editor In Chief

Jonathan Sweet
July 16, 2015

We're deep into Top 100 evaluations at Boating Industry, and as always, there are some great ideas here from these top dealers. We'll share plenty more of these in the December issue of Boating Industry, but I was impressed by one I saw this week in Texas Marine's application. The three-location dealership... Read more »

Top 100 competition heating up

Jonathan Sweet, Editor In Chief

Jonathan Sweet
June 22, 2015

It's Top 100 deadline day here at Boating Industry, so applications are rolling in. It makes for a hectic, but fun day. And I get to feel a little powerful handing out those deadline extensions! The great news is that we've got lots of new companies coming in this year and it looks like applications... Read more »

Rising lake levels and rising spirits in Texas

Jonathan Sweet, Editor In Chief

Jonathan Sweet
June 9, 2015

I spent most of last week in Texas visiting several companies, meeting with dealers and manufacturers. (You can check out some of the photos on our Facebook page.) From Dallas to Abilene to Austin, one thing every company had in common was a feeling of optimism. Whether it was Tige Boats increasing production... Read more »

The growing importance of mobile for email, sales

Jonathan Sweet, Editor In Chief

Jonathan Sweet
May 27, 2015

A new study from Movable Ink shows that consumers are not only using their mobile devices for accessing email, they're more likely to take action based on those emails. The study was based on 1.5 billion emails in the first quarter of 2015. Some of the key takeaways: 67 percent of emails were opened... Read more »

ABC is just the beginning

Jonathan Sweet, Editor In Chief

Jonathan Sweet
May 19, 2015

Last week, hundreds of industry representatives gathered in Washington, D.C., for the annual American Boating Congress. It's a great chance to hear from policymakers and elected officials, as well as have our voices heard. While it'd be great to have thousands of industry stakeholders descend on Washington... Read more »

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