Are you following up with every prospect?

Liz-Hochstedler-Blog

By Liz Keener
April 8, 2014

People who know me well know I’m a big fan of a particular automotive manufacturer. Cars have been a big part of my life as long as I can remember, and I’ve been a member of a classic car club since I was 15. So every time I see that particular OEM’s truck at a show, I usually stop by and provide... Read more »

The value of a demo ride

Liz-Hochstedler-Blog

By Liz Keener
March 21, 2014

Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much less experience aboard the craft compared to most. But within minutes of me boarding the machine and receiving an instructional, I was flying around the lake... Read more »

What questions do you ask during an interview?

Liz-Hochstedler-Blog

By Liz Keener
January 14, 2014

A couple days ago, I was prepping my husband for an upcoming job interview. I was throwing out typical interview questions — strengths versus weaknesses, describe a challenge and how you overcame it, what makes you an ideal candidate for this position, etc. Then we got to “Where do you see yourself... Read more »

Show genuine interest in your customers

Liz-Hochstedler-Blog

By Liz Keener
December 31, 2013

This past weekend I was walking around a major department store when an employee walked up to my husband and me with the standard, “Can I help you find something?” I’ve noticed this particular retailer has been making a larger effort organization-wide to have its employees address wandering customers,... Read more »

The ROI of handwriting a thank-you note

Liz-Hochstedler-Blog

By Liz Keener
December 24, 2013

When I was in the midst of wedding planning about a year ago, everything was as crazy as every bride always describes it, but the digital era delivered even more chaos. I was constantly bombarded with emails from DJs, photographers, reception halls, you name it, trying to get my business. But what stuck... Read more »

There is more than one way to thank employees during the holidays

Liz-Hochstedler-Blog

Liz Keener
December 17, 2013

Every year business owners are confronted with the holidays and how or if they should show appreciation for their employees at the end of the year. Though most entrepreneurs want to avoiding coming off like Frank Shirley from “Christmas Vacation” — who gave Clark Griswold a one-year membership... Read more »

Take advantage of free resources

Liz-Hochstedler-Blog

By Liz Keener
December 6, 2013

We all know running a business isn’t a cakewalk, that’s why hundreds of dealers flock to the Marine Dealer Conference & Expo each year — to hone their business acumen. And of course, that’s also why so many dealers read Boating Industry and BI’s e-newsletter as well. But there are a lot... Read more »

Are you already thinking about the holidays?

Liz-Hochstedler-Blog

By Liz Keener, Managing Editor
October 25, 2013

Halloween is quickly approaching, and we all know what happens next. Before we know it, Thanksgiving will be here, followed quickly by Hanukkah and Christmas. If you haven’t yet come up with a marketing game plan to get customers in your dealership, spending their holiday bucks with you, then you need... Read more »

Do your customers know you’re open 24/7?

Liz-Hochstedler-Blog

By Liz Keener, Managing Editor
September 10, 2013

As I was making my five-hour trek to a powersports distributor show in Madison, Wis., a few weekends ago, I observed all the dealership branding I saw along the way. One powersports dealership had super clear branding, making its name visible from Interstate 94. Another had no name outside its building,... Read more »

The when and where of your events

Liz-Hochstedler-Blog

By Liz Keener, Managing Editor
July 26, 2013

Dealers put a lot of effort into events they host and attend. We’ve seen the gamut of cool ideas — from dealer-hosted boat shows to barbeques to reunions and more. So it’s frustrating when people don’t show up to these carefully choreographed and somewhat costly occasions. Though some dealers... Read more »

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