How your service department can learn from an Italian restaurant
Liz Walz, Editor-in-Chief
April 25, 2012
I subscribe to Chris Brogan’s blog, and the most recent one I received talked about a YouTube video created by Bertucci’s, an Italian restaurant. I wanted to share it with you because I think there are implications for our industry. In the video, one of Bertucci’s chef’s shows the viewer how... Read more »
A taxi driver’s version of customer service done right
Liz Walz, Editor-in-Chief
March 30, 2012
Over the past few weeks, I’ve spent a lot of time on YouTube and Vimeo watching videos of potential Marine Dealer Conference & Expo speakers. One video that I’ll never forget was from a customer service expert named Shep Hyken who told the story of a cab ride that made a big impression on him. I... Read more »
A new direction for the BI e-newsletter
Liz Walz, Editor-in-Chief
March 7, 2012
In case you haven’t noticed, the Boating Industry team includes some Type-A personalities. We want to excel at everything we do. And our e-newsletter is no exception. But up until last Friday, our e-newsletter was a little bit like that Sesame Street game: Which of these is not like the others?... Read more »
Addicted to planning
Liz Walz, Editor-in-Chief
February 20, 2012
As an adult, among my addictions are Diet Coke, gum and planning. No matter what I do to break those habits, I always seem to return to them with great satisfaction and relief. Now, I could explain away the first two with a long, sad tale about all the sweet delights I was denied during my super healthy... Read more »
A boat for Millenials?
Liz Walz, Editor-in-Chief
January 23, 2012
This week, I read a blog by Cam Marston, the keynote speaker at the 2011 Marine Dealer Conference & Expo, about two new models Chevy has designed specifically for the Millennial generation (those born between 1980 and 2000). Among the cars’ features are in-car WiFi to facilitate Millennials’... Read more »
Blogging: Time to get back on track
January 6, 2012
It’s that time again. The New Year. I’ve never quite caught on to the excitement and rejuvenation some people feel when one year ends and another starts. So, it might not surprise you that I don’t have much of a history of making grand New Year’s resolutions. With that said, I am acutely aware... Read more »
A fresh perspective
June 3, 2011
Last month, Boating Industry hired a new full-time associate editor, Brent Renneke. He’s been on board for less than three weeks, but he’s already hard at work, interviewing dealers and manufacturers for articles to be published in the coming months, writing for our daily e-newsletter, editing our... Read more »
Grow Boating: What would you do?
April 20, 2011
In the April issue of Boating Industry magazine, I wrote a column sharing my thoughts about the Grow Boating Initiative. In the past few months, I’ve heard from a handful of industry executives who are concerned about certain aspects of the program. Ultimately, I think those of us who have concerns... Read more »
The Top 100 gets naked
April 4, 2011
About a month ago, I read a book called, “Getting Naked: A business fable.” The book is about how being vulnerable in business actually leads to stronger relationships with those we serve – and helps us serve them better. I enjoyed the book. While it doesn’t directly apply to the publishing business... Read more »
Talking to prospects about SeeDealerCost.com
March 29, 2011
I’ve been having a lot of conversations with boat builders and dealers about SeeDealerCost.com these past few weeks. One conversation in particular is worth passing on for discussion. A lot of dealers have been talking about what they’ll do if a consumer brings in pricing they’ve obtained from... Read more »
