Liz Walz
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The boating industry’s green shoots
A few weeks ago, a former boating industry executive contacted me, asking about the state of marine business in the…
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Another way to win over your customers
Last week, I received a press release from BoatU.S. with the following subject line, “The Shocking Truth: More Recreational Boaters…
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Investing where it counts
I was going about my normal boating news searches this morning when I stumbled across an article written by a…
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Why you should go undercover
Sunday night, I watched an episode of Undercover Boss, the new “reality TV show” that takes a company’s leader and puts them…
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Do YOU have a club?
A week ago Thursday, I was running late for a seminar on unique profit centers at the International Marina &…
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A radical proposition about employee compensation
In a blog a few weeks back, I told you of my plans to read a new book — “Drive:…
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Scouting out a bright path for our industry
While I was a Brownie for a year or two in elementary school, it wasn’t my path to a love…
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Solving the small stuff before it gets big
My husband and I have been married for more than 10 years, and despite the happy life we’ve created for…
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Exceeding expectations one promise at a time
A week before Christmas, I was delighted to receive a $100 clothing store gift certificate as a “thank you” for…
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How NOT to motivate your employees
Throughout the past 10 years, I’ve served as a supervisor a few times. The first time around I was asked…
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The marrying kind
The dealer-manufacturer relationship is a little like marriage. None of us know the exact formula for lasting love, but there…
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Rebuilding from the foundation up
During the Marine Dealer Conference & Expo last month, I was thrilled to hear Joe Verde talking about the importance…
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Nothing to lose
There’s no more effective method of education than learning from your peers. You can read about an idea, be taught…
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The importance of “family time”
When we ask dealers to write about their employee relations strategies in Boating Industry’s Top 100 Dealer Application, many talk…
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Learning from the best
What keeps me in this industry are people like Bing Fishman, people with a passion for boating who want nothing…
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How to be a smart company
The Boating Industry editorial team just finished evaluating this year’s Top 100 Dealer applications, and we were invigorated to learn…
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An industry coming together
I can be a bit of an idealist sometimes. And one of my ideals is a united recreational marine industry,…
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IBEX’s big move
When I heard last week that the rumors were true – the International Boatbuilder Exhibition & Conference would be moving…
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Retention: A key to our future
If much of our experienced workforce has found employment in other fields, what chance do we have of attracting them…
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Trade shows: How many is too many?
The National Marine Manufacturers Association (NMMA) announced this morning that it’s combining its Marine Aftermarket Accessories Trade Show (MAATS) with…
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