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Creating your own newsroom

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By Nicholas Upton
October 9, 2014

I’ve been keeping an eye on what comes out of the Mid-Atlantic Marketing Summit and all the new marketing tactics people are using and their predictions for what’s next in marketing. One thing that really caught my eye is the rise of the internal organizational newsroom. This isn’t exactly a new... Read more »

Mercury shines at diamond anniversary dealer meeting

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By Nicholas Upton
September 24, 2014

Walking out of Mercury Marine’s historic 75th anniversary dealer meeting, it was hard not to have a sense of connection to the company and dealers from around the world. Fred Kiekhaefer, John Pfeifer and Mark Schwabero put a sentiment of inclusion and Carl Kiekhaefer’s motto of hard work front and... Read more »

My summer sailing adventure is winding down

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By Nicholas Upton
September 11, 2014

I wrote about my sailing club earlier in the year, and as the season winds down and the fall air rushes into Minnesota, I thought I’d share a couple things I learned during my time on the water. Firstly, the teacher makes all the difference. The way my club was set up allowed me to have various teachers... Read more »

Leak of celebrity nudes reminds us how important digital security really is

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By Nicholas Upton
September 4, 2014

Jennifer Lawrence is likely wishing she had a better strategy for online security. The fact that popular celebrities can be attacked in such a way is a stark reminder that businesses must be wary of their data. Don’t wait until your business has the embarrassing, financial equivalent of nude pictures... Read more »

Follow potential customers with online ads

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By Nicholas Upton
August 12, 2014

You’ve probably seen those ads that just seem to follow you from site to site. It can be a little annoying when I just searched for and purchased a coffee pot and all I see for the next three days are more coffee pots. It’s just awkward and poorly targeted, and someone is wasting money marketing... Read more »

Split testing is necessary online and off

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By Nicholas Upton
July 31, 2014

The recent news of “human experiments” lately from Facebook and the dating website OKCupid has a lot of people upset. Maybe it’s because I’m a millennial or my background in online ads, but I was not surprised in the least. Sure Facebook’s brand of experimenting has some unsettling connections... Read more »

Can we ever ‘go it alone?’

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By Nicholas Upton
July 24, 2014

I was reading this horrifying article about what extreme loneliness and isolation does to a person. In short, it does bad things. The article and the process of working on an article about water sports segment of the boating industry got me thinking about how stakeholders in the marine industry need... Read more »

Finding what resonates with Bit.ly

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By Nicholas Upton
July 17, 2014

In our social media webinar yesterday, there was some talk about analyzing fan, follower and customer data. To me, it’s one of the most important things to understand about social media. Just about everyone knows that funny pictures, interesting articles and coupons get a lot of likes, re-tweets and... Read more »

Going clubbing

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By Nicholas Upton
July 10, 2014

Boating in an urban area is tricky, even someplace with as fantastic lakes and waterfronts as Minneapolis.  I’ve always, somehow, found an outlet. A cheap canoe off Craigslist; a shared set of kayaks with a friend; rentals and monthly trips to a lakefront cabin have always kept me on the water. But... Read more »

There aren’t enough safe swimmers

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By Nicholas Upton
June 17, 2014

I grew up in the water, I was in swimming lessons before preschool and there is an embarrassing picture of splashing around donning a wet rattail at 6 years old (hey, it was the 80s). Lakes, rivers and pools were my favorite places to be. Floating on my back on a sunny day is the most relaxed I get.... Read more »

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