Automate your summer job postings

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By Nicholas Upton
May 14, 2015

Summer is almost here. More people will be on the water, more people will be buying boats and more people will be parking at marinas across the country. The only thing standing between you and a successful summer is the arduous process of finding seasonal help. Between writing a job posting, placing... Read more »

Save money on Google Adwords by boosting your Quality Score

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By Nicholas Upton
April 23, 2015

Paid search is a wonderful way to precisely target your prospective customers, but it’s not exactly the most intuitive way to advertise. All those menus, all that jargon and piles of competing advice make getting an ad online a bit of a headache for the uninitiated. But before you start targeting,... Read more »

Are you prepared for Mobilegeddon?

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By Nicholas Upton
April 16, 2015

Google might be embroiled in a massive antitrust suit in Europe, but that doesn’t mean that operations have stopped by any means. One thing that has just about every tech blog, marketer, content strategist and web developer sweating is impending search algorithm change from Google. Sweeping changes... Read more »

Answering the phone is a marketing function

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By Nicholas Upton
March 26, 2015

Research says that 66% of small businesses value phone leads above all others, and spend $68 billion in advertising to get people to pick up the phone. When I read that, I thought of my favorite Vietnamese restaurant. Whenever I order carryout, it’s the exact same rapid-fire response, “Quang!” The... Read more »

Don’t forget the personal touch

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By Nicholas Upton
March 3, 2015

We talk a lot about arcane marketing tactics, productivity and technology, but sometimes the most valuable tool is a pen and a slip of paper. Being personable on the sales floor and in the service bay is par for the course, but going the extra mile with customers is a great way to make them feel welcome... Read more »

Upgrade your email subject lines with these top five words

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By Nicholas Upton
February 12, 2015

An interesting look at email marketing by MarketingProfs gives us some good data on what works for an email subject line. Digging into a study of 21 billion emails across 2,500 brands, they found that a few words provided the most interaction. So here’s a glance at some of the best and worst words... Read more »

What can you get for $5?

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By Nicholas Upton
January 29, 2015

If someone asked me a few weeks ago what I could get for $5, I would have a short list including soup, a piece of bread and maybe a head of cabbage. But now that paltry sum looks less like a sad, Soviet-era grocery bill. What changed? Well, I rediscovered a site that entrepreneurs, outsourcing gurus... Read more »

Shining a light on ‘dark social’

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By Nicholas Upton
January 15, 2015

While working on a social media article for the February 2015 issue of Boating Industry I heard the same complaints from several people: We can’t track social media leads. That’s a major problem for the nascent field of social media marketing, without being able to track the ROI, businesses are basically... Read more »

Get to work on your business resolutions

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By Nicholas Upton
January 8, 2015

Now that the New Year’s hangover has worn off and we’re all getting used to writing 2015, it’s high time to get to work on those resolutions. Making a business resolution might seem redundant on top of business goals, budgets and other objectives. But having a resolution in mind can help you rethink... Read more »

Do we need to get on Tumblr?

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By Nicholas Upton
December 4, 2014

Just before the Thanksgiving holiday, as recipes were being pinned and re-pinned like mad and micro-bloggers re-blogged cat gifs through the night, something happened. Yep, it’s official; the new ephemeral darlings of social media royalty were dubbed.  Tumblr and Pinterest are now the fastest growing... Read more »

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