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Answering the phone is a marketing function

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By Nicholas Upton
March 26, 2015

Research says that 66% of small businesses value phone leads above all others, and spend $68 billion in advertising to get people to pick up the phone. When I read that, I thought of my favorite Vietnamese restaurant. Whenever I order carryout, it’s the exact same rapid-fire response, “Quang!” The... Read more »

Don’t forget the personal touch

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By Nicholas Upton
March 3, 2015

We talk a lot about arcane marketing tactics, productivity and technology, but sometimes the most valuable tool is a pen and a slip of paper. Being personable on the sales floor and in the service bay is par for the course, but going the extra mile with customers is a great way to make them feel welcome... Read more »

Upgrade your email subject lines with these top five words

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By Nicholas Upton
February 12, 2015

An interesting look at email marketing by MarketingProfs gives us some good data on what works for an email subject line. Digging into a study of 21 billion emails across 2,500 brands, they found that a few words provided the most interaction. So here’s a glance at some of the best and worst words... Read more »

What can you get for $5?

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By Nicholas Upton
January 29, 2015

If someone asked me a few weeks ago what I could get for $5, I would have a short list including soup, a piece of bread and maybe a head of cabbage. But now that paltry sum looks less like a sad, Soviet-era grocery bill. What changed? Well, I rediscovered a site that entrepreneurs, outsourcing gurus... Read more »

Shining a light on ‘dark social’

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By Nicholas Upton
January 15, 2015

While working on a social media article for the February 2015 issue of Boating Industry I heard the same complaints from several people: We can’t track social media leads. That’s a major problem for the nascent field of social media marketing, without being able to track the ROI, businesses are basically... Read more »

Get to work on your business resolutions

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By Nicholas Upton
January 8, 2015

Now that the New Year’s hangover has worn off and we’re all getting used to writing 2015, it’s high time to get to work on those resolutions. Making a business resolution might seem redundant on top of business goals, budgets and other objectives. But having a resolution in mind can help you rethink... Read more »

Do we need to get on Tumblr?

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By Nicholas Upton
December 4, 2014

Just before the Thanksgiving holiday, as recipes were being pinned and re-pinned like mad and micro-bloggers re-blogged cat gifs through the night, something happened. Yep, it’s official; the new ephemeral darlings of social media royalty were dubbed.  Tumblr and Pinterest are now the fastest growing... Read more »

Could one of your employees slack off for 14 years?

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By Nicholas Upton
November 6, 2014

How much are your workers actually working? Everybody knows there is downtime here and there when employees kick back with some coffee and do a little shopping or a little reading. That’s not a bad thing by any means. It’s healthy and efficient to take breaks, it ensures the mind is sharp and stress... Read more »

Getting social at MDCE (and any conference)

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By Nicholas Upton
October 23, 2014

With the Marine Dealers Conference and Expo and the Top 100 awards just a few weeks away, we’re hip deep in planning all the logistics. As we’re pondering all the behind the scenes stuff, we’ve been thinking a lot from the perspective of the dealers, vendors and everyone else who comes to the show.... Read more »

Creating your own newsroom

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By Nicholas Upton
October 9, 2014

I’ve been keeping an eye on what comes out of the Mid-Atlantic Marketing Summit and all the new marketing tactics people are using and their predictions for what’s next in marketing. One thing that really caught my eye is the rise of the internal organizational newsroom. This isn’t exactly a new... Read more »

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