Can we ever ‘go it alone?’

selfie-Nick

By Nicholas Upton
July 24, 2014

I was reading this horrifying article about what extreme loneliness and isolation does to a person. In short, it does bad things. The article and the process of working on an article about water sports segment of the boating industry got me thinking about how stakeholders in the marine industry need... Read more »

Finding what resonates with Bit.ly

selfie-Nick

By Nicholas Upton
July 17, 2014

In our social media webinar yesterday, there was some talk about analyzing fan, follower and customer data. To me, it’s one of the most important things to understand about social media. Just about everyone knows that funny pictures, interesting articles and coupons get a lot of likes, re-tweets and... Read more »

Going clubbing

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By Nicholas Upton
July 10, 2014

Boating in an urban area is tricky, even someplace with as fantastic lakes and waterfronts as Minneapolis.  I’ve always, somehow, found an outlet. A cheap canoe off Craigslist; a shared set of kayaks with a friend; rentals and monthly trips to a lakefront cabin have always kept me on the water. But... Read more »

There aren’t enough safe swimmers

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By Nicholas Upton
June 17, 2014

I grew up in the water, I was in swimming lessons before preschool and there is an embarrassing picture of splashing around donning a wet rattail at 6 years old (hey, it was the 80s). Lakes, rivers and pools were my favorite places to be. Floating on my back on a sunny day is the most relaxed I get.... Read more »

Prep for the press

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By Nicholas Upton
February 28, 2014

While covering the Minneapolis Boat Show, I noticed that few people wanted to be interviewed. Even the smoothest-talking salesmen clammed up with a simple question like, “What are you excited about this year?” Sure, nobody wants to say something wrong or disparage the company name, but a quick interview... Read more »

Try a little ‘selfie’ promotion

selfie-Nick

By Nicholas Upton
January 28, 2014

On the shop floor or at a boat show, making a sale is all about creating a relationship – everyone knows that. It’s the same online. In a competitive industry, if a prospective customer can’t remember your name or your card found its way to the wastebasket, there’s a good chance they’ll be... Read more »