Don’t forget your staff when changing procedures

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By Nicholas Upton
June 30, 2015

Everyone has had that job. You’re working along efficiently and getting stuff done when a superior swoops in and changes everything. That well-oiled machine is now on fire and the staff is trying to manage a clunky new system that just doesn’t work. This happens across all industries, at every level... Read more »

It’s time to take LinkedIn serious

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By Nicholas Upton
June 18, 2015

LinkedIn has been around since 2003 and has been seen in various lights. The glowing light of posting all your accomplishments for the world to see; the dim slog of updating things and approving connection requests from months ago and the dark busywork of fixing your header when the whole layout changes. For... Read more »

Building a boating culture anywhere (even Iowa)

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By Nicholas Upton
June 4, 2015

We talk a lot in this industry about developing the boating lifestyle and extending the boating culture to customers. Recently, the Boating Industry team took a day trip to see a couple of our Top 100 dealers in action. I know there are great businesses across the country promoting the lifestyle, but... Read more »

Automate your summer job postings

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By Nicholas Upton
May 14, 2015

Summer is almost here. More people will be on the water, more people will be buying boats and more people will be parking at marinas across the country. The only thing standing between you and a successful summer is the arduous process of finding seasonal help. Between writing a job posting, placing... Read more »

Save money on Google Adwords by boosting your Quality Score

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By Nicholas Upton
April 23, 2015

Paid search is a wonderful way to precisely target your prospective customers, but it’s not exactly the most intuitive way to advertise. All those menus, all that jargon and piles of competing advice make getting an ad online a bit of a headache for the uninitiated. But before you start targeting,... Read more »

Are you prepared for Mobilegeddon?

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By Nicholas Upton
April 16, 2015

Google might be embroiled in a massive antitrust suit in Europe, but that doesn’t mean that operations have stopped by any means. One thing that has just about every tech blog, marketer, content strategist and web developer sweating is impending search algorithm change from Google. Sweeping changes... Read more »

Answering the phone is a marketing function

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By Nicholas Upton
March 26, 2015

Research says that 66% of small businesses value phone leads above all others, and spend $68 billion in advertising to get people to pick up the phone. When I read that, I thought of my favorite Vietnamese restaurant. Whenever I order carryout, it’s the exact same rapid-fire response, “Quang!” The... Read more »

Don’t forget the personal touch

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By Nicholas Upton
March 3, 2015

We talk a lot about arcane marketing tactics, productivity and technology, but sometimes the most valuable tool is a pen and a slip of paper. Being personable on the sales floor and in the service bay is par for the course, but going the extra mile with customers is a great way to make them feel welcome... Read more »

Upgrade your email subject lines with these top five words

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By Nicholas Upton
February 12, 2015

An interesting look at email marketing by MarketingProfs gives us some good data on what works for an email subject line. Digging into a study of 21 billion emails across 2,500 brands, they found that a few words provided the most interaction. So here’s a glance at some of the best and worst words... Read more »

What can you get for $5?

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By Nicholas Upton
January 29, 2015

If someone asked me a few weeks ago what I could get for $5, I would have a short list including soup, a piece of bread and maybe a head of cabbage. But now that paltry sum looks less like a sad, Soviet-era grocery bill. What changed? Well, I rediscovered a site that entrepreneurs, outsourcing gurus... Read more »

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