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Shining a light on ‘dark social’

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By Nicholas Upton
January 15, 2015

While working on a social media article for the February 2015 issue of Boating Industry I heard the same complaints from several people: We can’t track social media leads. That’s a major problem for the nascent field of social media marketing, without being able to track the ROI, businesses are basically... Read more »

Get to work on your business resolutions

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By Nicholas Upton
January 8, 2015

Now that the New Year’s hangover has worn off and we’re all getting used to writing 2015, it’s high time to get to work on those resolutions. Making a business resolution might seem redundant on top of business goals, budgets and other objectives. But having a resolution in mind can help you rethink... Read more »

Do we need to get on Tumblr?

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By Nicholas Upton
December 4, 2014

Just before the Thanksgiving holiday, as recipes were being pinned and re-pinned like mad and micro-bloggers re-blogged cat gifs through the night, something happened. Yep, it’s official; the new ephemeral darlings of social media royalty were dubbed.  Tumblr and Pinterest are now the fastest growing... Read more »

Could one of your employees slack off for 14 years?

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By Nicholas Upton
November 6, 2014

How much are your workers actually working? Everybody knows there is downtime here and there when employees kick back with some coffee and do a little shopping or a little reading. That’s not a bad thing by any means. It’s healthy and efficient to take breaks, it ensures the mind is sharp and stress... Read more »

Getting social at MDCE (and any conference)

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By Nicholas Upton
October 23, 2014

With the Marine Dealers Conference and Expo and the Top 100 awards just a few weeks away, we’re hip deep in planning all the logistics. As we’re pondering all the behind the scenes stuff, we’ve been thinking a lot from the perspective of the dealers, vendors and everyone else who comes to the show.... Read more »

Creating your own newsroom

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By Nicholas Upton
October 9, 2014

I’ve been keeping an eye on what comes out of the Mid-Atlantic Marketing Summit and all the new marketing tactics people are using and their predictions for what’s next in marketing. One thing that really caught my eye is the rise of the internal organizational newsroom. This isn’t exactly a new... Read more »

Mercury shines at diamond anniversary dealer meeting

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By Nicholas Upton
September 24, 2014

Walking out of Mercury Marine’s historic 75th anniversary dealer meeting, it was hard not to have a sense of connection to the company and dealers from around the world. Fred Kiekhaefer, John Pfeifer and Mark Schwabero put a sentiment of inclusion and Carl Kiekhaefer’s motto of hard work front and... Read more »

My summer sailing adventure is winding down

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By Nicholas Upton
September 11, 2014

I wrote about my sailing club earlier in the year, and as the season winds down and the fall air rushes into Minnesota, I thought I’d share a couple things I learned during my time on the water. Firstly, the teacher makes all the difference. The way my club was set up allowed me to have various teachers... Read more »

Leak of celebrity nudes reminds us how important digital security really is

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By Nicholas Upton
September 4, 2014

Jennifer Lawrence is likely wishing she had a better strategy for online security. The fact that popular celebrities can be attacked in such a way is a stark reminder that businesses must be wary of their data. Don’t wait until your business has the embarrassing, financial equivalent of nude pictures... Read more »

Follow potential customers with online ads

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By Nicholas Upton
August 12, 2014

You’ve probably seen those ads that just seem to follow you from site to site. It can be a little annoying when I just searched for and purchased a coffee pot and all I see for the next three days are more coffee pots. It’s just awkward and poorly targeted, and someone is wasting money marketing... Read more »

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