Pretending it is summer

Tom Kaiser, Senior Editor

By Tom Kaiser
April 17, 2014

You’re probably sick of hearing about all the snow in northern states — it’s still snowing — but no matter where you’re at in the U.S. (with a few exceptions I choose to ignore) it’s not as summery as we’d like. Some have talked about pent-up, cabin fever-driven demand this season, but... Read more »

Here comes the consolidation

Tom Kaiser, Senior Editor

By Tom Kaiser
April 11, 2014

I say this too often — just ask my boss — but I recently wrote a really good story. It’s not that my writing was so terrific, but the subject is timely and my gracious interview subjects really knew their stuff. The topic is when to grow your business, whether through an expansion or by becoming... Read more »

Winter of never-ending winter

Tom Kaiser, Senior Editor

By Tom Kaiser
April 1, 2014

Much has been written about this winter, stubborn and irritable as it continues dropping powder by the fistful in the West, Midwest, Northeast and across Canada’s underbelly. During interviews, weather-weary dealers reach far back in the drawer for expressions like “worst winter ever,” “It won’t... Read more »

The Spark heard around the industry

Tom Kaiser, Senior Editor

By Tom Kaiser
March 25, 2014

A personal watercraft that starts at $4,999 with monthly payments under $100, an advanced, quiet engine, and a whole industry looking to get in on the action — this is the story of the Sea-Doo Spark. Approximately six months after its big announcement, this angular little craft is still the talk of... Read more »

Survival of the Smartest

Tom Kaiser, Senior Editor

By Tom Kaiser
March 18, 2014

As you’re reading Boating Industry, you’ve heard our plugs for the Marine Dealer Conference & Expo held every fall in Orlando. It’s the largest gathering of industry talent, market forecasters, aftermarket providers and smart marine dealerships across North America. Last week here in the Twin... Read more »

Protect the environment, and your bottom line

Tom Kaiser, Senior Editor

By Tom Kaiser
March 10, 2014

Does the question “What is your business doing for the environment” give you the same kind of anxiety as “Did you remember to get the oil changed” or “Are these socks clean?” If so, you need to turn that attitude on its head and realize that doing good can be one of the cheapest forms of... Read more »

Wisdom of the Herd

Tom Kaiser, Senior Editor

By Tom Kaiser
March 4, 2014

When running a business – or even a department within a business – how much do you go your own way versus taking into account the wisdom of the herd? It’s a tough decision. While many trainers in the marine industry are quick to stress that not every solution will work for every business, there... Read more »

Don’t avoid boating safety

Tom Kaiser, Senior Editor

By Tom Kaiser
February 21, 2014

If you’ve been paying attention to the many industry sources of advice, you know that your dealership, boatyard or marina needs to be more than just a point of sale to build lasting customer loyalty. Your business needs to be a destination, a trusted place for advice, an entertaining place to visit... Read more »

Are sterndrive runabouts coming back?

Tom Kaiser, Senior Editor

By Tom Kaiser
February 18, 2014

With the March issue heading to the printers, I’ve started working on my next Market Trends feature that seeks to answer crucial questions about the sterndrive category: are sales ever going reach their previous heights? And if not, is that a problem for the marine industry? A lot has happened since... Read more »

Lessons from other industries: Remembering to adapt

Tom Kaiser, Senior Editor

By Tom Kaiser
February 11, 2014

Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony, Nintendo and Yahoo are in various forms of distress, with many predicting some of these brands won’t be around to celebrate 2015. That’s debatable, but the common thread... Read more »

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