X

Profit-Based Marketing for the Boating Industry – Part Five

Profit-Marketing-Graph-Nathan-Mac

By Thaddeus Kubis
September 30, 2014

Editor’s note: Over the past several weeks, Boating Industry has presented a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is Part Five – click here to read Part One, Part Two, Part Three and Part Four.... Read more »

2014 Boating Industry Movers & Shakers

MoversShakers lead-610x300

Jonathan Sweet, Editor in Chief
September 30, 2014

As the industry continues its recovery in 2014, it’s clear that a spirit of innovation has taken hold for many companies. The Movers & Shakers awards are all about recognizing those innovators, those companies and leaders that have embraced change and adapted to today’s radically different boating... Read more »

Economic Snapshot: New home sales at six-year high

244434308_02ff779956_o

By Brianna Liestman
September 25, 2014

New and existing home sales are on our minds this week, and the reports could not be more different this month. While new home sales saw record breaking numbers, existing home sales lost the consistent growth it had seen throughout the earlier summer months. New home sales New home sales in August were... Read more »

Profit-based marketing for the boating industry – Part Four

Profit-Marketing-Graph-Nathan-Mac

Thaddeus Kubis
September 24, 2014

Editor’s note: Over the next several weeks, Boating Industry will be presenting a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is Part Four – click here to read Part One, Part Two and Part Three. In the... Read more »

NMMA makes progress with key industry concerns, calls for action in 2015

TheCapital

By Brianna Liestman
September 23, 2014

The National Marine Manufacturers Association has seen quite a bit of success on Capitol Hill recently through the reauthorization of the Sport Fish Restoration and Boating Trust Fund, progress implementing the Morris-Deal Commission and inserting language during the House Appropriations process to direct... Read more »

Profit-based marketing for the boating industry – Part Three

Profit-Marketing-Graph-Nathan-Mac

By Thaddeus Kubis
September 19, 2014

Editor’s note: Over the next several weeks, Boating Industry will be presenting a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is Part Three – click here to read Part One and Part Two. Completing a correctly... Read more »

Lambert calls Bénéteau acquisition a ‘perfect fit’

Roch-Lambert

By Nicholas Upton
September 18, 2014

Back in June, Bénéteau acquired Rec Boat Holdings family of brands in a move that brought Roch Lambert’s business out of the private equity limbo that began in 2010. Lambert says the process has gone very well so far. “It’s been absolutely great, the transition has been relatively smooth. Obviously... Read more »

Economic Snapshot: Builder confidence back to pre-recession levels

Housing-Starts-1212

By Brianna Liestman
September 18, 2014

This week is a mix of good and coud-be-better news, so let’s start with the great news: builder confidence in the housing market is at an eight-year high. Housing Market Index The National Association for Home Builders’ Housing Market Index increased four points to 59 in September, up from 55 in... Read more »

Profit-based marketing for the boating industry – Part Two

Profit-Marketing-Graph-Nathan-Mac

By Thaddeus Kubis
September 12, 2014

Editor’s note: Over the next several weeks, Boating Industry will be presenting a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. Click here to read part one. In the last installment, I introduced a new concept in... Read more »

Economic Snapshot: Small business owners tread lightly amid optimism

Jobs-September-1210

By Brianna Liestman
September 11, 2014

While there is optimism among small business owners, it appears to be very cautious optimism. Even so, with readings we haven’t seen in seven years there is reason to be positive. And while little has changed for job openings from the previous month, we are seeing year-over-year growth in the number... Read more »

Next Page »