Nautique launches new G23 and G25 boats

All-New G23

By Brianna Liestman
July 23, 2015

Nautique released the new G23 and G25 towboats on July 17 with an in-person launch party in Austin, Texas, a live webcast and a live Periscope stream. Nautique chose to launch the boats in such a social way, using the hashtag #gamechanger, because they wanted to reach customers all around the world. “In... Read more »

Economic Snapshot: Existing home sales reach eight-year high


By Brianna Liestman
July 23, 2015

It’s hard not to be optimistic about the housing market this week, as we take a look at pre-recession levels of existing home sales and double-digit year-over-year growth for housing starts. Existing home sales Existing home sales increased 3.2 percent to a seasonally adjusted annual rate of 5.49 million... Read more »

Video: Mercury rolls out new sterndrives, engine features


Jonathan Sweet
July 22, 2015

Mercury Marine introduced the latest iterations of its purpose-built sterndrive engines this week, adding two V8s to the line-up. Mercury showed the new 6.2-liter V8 300hp and 350hp engines at a media event in Charlotte, N.C., Tuesday morning, followed by testing on Lake Wylie, adding to the product... Read more »

Stingray launches new deck boat models


By Craig Ritchie
July 21, 2015

Stingray Boats unveiled three new outboard-powered deck boats at its 2016 model-year dealer meeting, held on July 12 and 13 at the company’s Hartsville, North Carolina facility. The company welcomed representatives from more than 40 Stingray dealerships plus some new dealer prospects, some traveling... Read more »

Record ICAST show bodes well for marine industry

ICAST Starcraft

Craig Ritchie
July 17, 2015

A record turnout at the 2015 ICAST show, held at the Orange County Convention Center in Orlando from July 15 to 17, bodes well for the marine industry, according to manufacturers exhibiting at the event. More than 12,000 dealers, retailers, reps and distributors had pre-registered for the world’s largest... Read more »

Economic Snapshot: Builder confidence reaches highest level since 2005


By Brianna Liestman
July 16, 2015

This week we take a look at the state of confidence and optimism for homebuilders and small businesses, both of which look wildly different from one another for the month. Housing market index Builder confidence in July rose to a level of 60, the highest level for the Housing Market Index since November... Read more »

Discover Boating marketing campaign shows early signs of success in 2015


By Brianna Liestman
July 16, 2015

Discover Boating’s marketing campaign is on pace to finish the year with huge success, thanks in part to the Stories of Discovery and the organization’s partnership with boating ambassador and country music star Jake Owen. As of date, the Stories of Discovery video views are seeing a 90 percent increase... Read more »

Show your expertise in the media


By Nicholas Upton
July 14, 2015

Branding, expert positioning and storyline development. It sounds like C-suite board meeting but every dealer should be thinking about these topics too. Because as barefoot waterskiing champion, coach and commercial skier Zenon Bilas said, “Once you’re known, you’re known.” He said regardless... Read more »

Economic Snapshot: Job openings remain at historical high


By Brianna Liestman
July 9, 2015

After strong reports of unemployment declines and job gains last week, the record level of job openings remained steady this month. JOLTS The number of job openings was little changed at 5.4 million on the last business day of May, which was the highest since the series began in December 2000. The job... Read more »

Why inbound marketing for the boating industry is more significant than ever


By Dani Barnack
July 8, 2015

The boating industry has been facing a longstanding and continual decline in new boat buyers. This point has been made multiple times over the last several years, but it seems as if it is falling on deaf ears since very little marketing changes have been made. According to Jack Ellis of Info-Link, the... Read more »

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