2015 forecast: More of the same

infolink dec 2014

Jonathan Sweet
December 18, 2014

If you liked 2014, you’ll like next year, too. That seems to be the general consensus when it comes to the overall economy generally as well as the boating industry specifically. “That’s the way it’s shaping up,” said Peter Houseworth, director of client services for Info-Link.... Read more »

Economic Snapshot: Healthy year-over-year improvements amid monthly declines


By Brianna Liestman
December 18, 2014

Housing starts, builder confidence and the consumer price index may have declined this month, but it’s important to keep in mind that housing starts are starting to show consistency in monthly starts above 1 million and the CPI is well above last year’s index. Builder confidence is still above 50,... Read more »

How would a ‘24/7 Selling Machine’ revolutionize your boat business?


By Matt Sellhorst
December 16, 2014

So, in the past, we’ve talked about The Educational Spectrum of a Boat Buyer, gaining an unfair advantage over your competition and ensuring you deserve success. Today, I want to talk about how to actually make more sales at higher margins. Ultimately, that’s what keeps the lights on and allows you... Read more »

Q&A with Bill Yeargin, president & CEO, Correct Craft


By Jonathan Sweet
December 11, 2014

Although small, the wake segment has recovered more quickly than other parts of the segment and is getting plenty of attention. Boating Industry talked to Bill Yeargin, president and CEO of Correct Craft, parent company of Nautique Boat Company, one of the biggest players in that segment. Correct Craft... Read more »

Economic Snapshot: Job openings, employment increase year-over-year


By Brianna Liestman
December 11, 2014

Job openings and voluntary separations are up year-over-year, as is nonfarm payroll employment, which begs for quite a bit of optimism going into 2015 when combined with small business optimism at pre-recession levels. JOLTS There were 4.834 million job openings on the last business day of October, which... Read more »

New app offers boat club management solutions


By Brianna Liestman
December 9, 2014

Building on its established success providing management solutions for drystack marinas, Boat Cloud is now offering an application specifically created to digitize the management of boat clubs. BoatCloud unveiled its new app, ClubHub, about two months ago. The app is designed for boat club operators... Read more »

How to do it the right way: Making self-promotion work for you


By John Graham
December 4, 2014

There’s nothing complicated about being successful in business. It’s simple and it goes like this: It’s all about making a name for yourself. That’s it, self-promotion. Getting known. Whether it’s finding and impressing prospects, keeping current customers, or moving ahead in a career, volunteering... Read more »

Economic Snapshot: Increased foundations of consecutive growth


By Brianna Liestman
December 4, 2014

Consecutive growth in the manufacturing and non-manufacturing indexes continued in November, indicating strong economic activity in both sectors. ISM non-manufacturing index The ISM non-manufacturing index grew 2.2 percent from October to November, from 57.1 to 59.3. The reading is significantly higher... Read more »

Unique mall boat displays generate significant leads

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By Brianna Liestman
December 2, 2014

As boat sales continue to see a gradual upward trajectory, it’s paramount that dealers continue to get creative with their marketing. Some of the best methods are tactile in nature: It’s difficult to not imagine cruising on the water with the wind in your face when you’re on or near a boat.... Read more »

Economic Snapshot: Small dips in consumer confidence, pending home sales


By Brianna Liestman
November 26, 2014

While consumer confidence and pending home sales both declined this month, both indexes continue to increase year-over-year. The GDP was also revised up from its earlier estimates, which exceeded economists’ expectations. Consumer confidence Consumer confidence dropped to 88.7 in November, down from... Read more »

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