Isobutanol: Marine industry’s biofuel savior?
Brent Renneke
May 16, 2012
With a waiver recently approved by the Environmental Protection Agency authorizing ethanol in gasoline up to 15 percent by volume, the marine industry is looking for an alternative biofuel to what its experts say is poison to marine engines. With the well-publicized issues E15 causes in marine applications,... Read more »
National Marina Day seeks wider exposure
Chris Gerber
May 16, 2012
National Marina Day 2012 is set to launch June 9th and more than 105 marinas across 30 states have signed on to participate in the event. The event, which began in the summer of 2001, encourages marinas to open their doors and introduce the community to the boating lifestyle while generating exposure... Read more »
ADP Lightspeed says interest in DMS on the rise
May 16, 2012
This fiscal year will be the best sales year ADP Lightspeed has ever experienced in marine dealer management systems, which the company says reflects an increasing desire by dealers to take advantage of technology to help their bottom lines. Today’s dealers want a system that can tie together all their... Read more »
Ohio Marine Trades course finds success
May 11, 2012
With more then 400,000 boats registered annually in Ohio’s Ottawa County, the demand for trained marine technicians is high. The Skills for Life Marine Trades program was started in 2001 to satisfy that need and has additionally provided a boost to the economy. Formed through a partnership between... Read more »
To target mobile consumers, emphasize “quick/concise”
May 11, 2012
Consumers often search the Web from their couches, but they’re searching and then acting. According to research released in March 2011 by AT&T and Nielsen on the mobile customer, after being driven by a promotion in an ad from a local search, 43 percent of those people then went and made... Read more »
RBFF adds to online accolades
Brent Renneke
May 9, 2012
Even after multiple Webby Awards, the Recreational Boating & Fishing Foundation has no plans to slow down its mission to grow fishing. The Recreational Boating & Fishing Foundation (RBFF) has a knack for making websites that receive recognition. The latest, an honoree in the 16th annual Webby... Read more »
Hearing held on Lacey Act
Mike Davin, Senior Editor
May 9, 2012
On Tuesday, the Subcommittee on Fisheries, Wildlife, Oceans and Insular Affairs held a legislative hearing on two bills that would amend the Lacey Act. WASHINGTON – On Tuesday, the Subcommittee on Fisheries, Wildlife, Oceans and Insular Affairs held a legislative hearing on two bills that would amend... Read more »
Could mobile marketing eclipse online in 2012-13?
May 4, 2012
Mobile devices represent a growing portion of online market share. Nearly 60 percent of the world currently has access to a mobile phone, according to Jon Von Tetzchner, co-founder of Opera Software, in a report by Impiger Mobile. Five times as many people have cell phones as PCs. And they’re not... Read more »
NMMA calls for Lacey Act reform
May 4, 2012
In 2008, the Lacey Act was amended with the goal of ensuring that the wood and plant products received by U.S. manufacturers and importers was harvested legally. Today, the National Marine Manufacturers Association is part of a coalition that contends the law has produced unintended consequences. “It’s... Read more »
Johnson Outdoors sees flat quarter, decreased profits
May 4, 2012
Johnson Outdoors Inc. equaled its second quarter sales of the prior year while net earnings decreased 14.1 percent to $7.3 million, mostly due to a higher effective tax rate compared to 2011. The Racine, Wis.-based recreation company’s second quarter net sales were $128.7 million, essentially flat... Read more »
