Gain an unfair advantage over your competition


By Matt Sellhorst
October 23, 2014

Earlier this month we talked about the “Educational Spectrum of a Boat Buyer,” which explains that buyers in different stages of the process are interested in different types of information. In this article, we’re going to focus on the left side of the spectrum to determine how best to capture... Read more »

Economic Snapshot: Ups and down in existing home sales, housing starts


By Brianna Liestman
October 23, 2014

This month’s existing home sales and housing starts provide potentially confusing numbers. While this month’s existing home sales report may seem disappointing when compared to last year’s sales, it is important to look at the decrease in distressed homes. Housing starts are also up from 2013,... Read more »

Sea Ray honors Bill McGill with lifetime achievement award

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By Brianna Liestman
October 21, 2014

MarineMax runs its business with the idea that boating changes people’s lives. While the company’s goal is to change the lives of MarineMax’s customers, this idea is certainly true for the life of its CEO. Bill McGill, CEO, chairmain and president of MarineMax, received the C.N.... Read more »

Economic Snapshot: Housing market index, small business optimism dip slightly


By Brianna Liestman
October 16, 2014

Both the housing market index and the small business optimism index declined slightly this month after consistent increases in previous months, though home builders still view conditions as good overall and small businesses believe now is the time to expand.  Housing market index The National Association... Read more »

If you want bigger sales in ’15 plan for them now


By Jim Ackerman
October 16, 2014

The vast majority of independent boat dealers have no marketing plan. Odds are you’re one of them. Which means you have no plan for increasing sales; no plan for bringing in a specific number of new customers; no plan for maximizing your average transaction; no plan for getting existing customers to... Read more »

Profit-Based marketing for the Boating Industry – Part Six


By Thaddeus Kubis
October 9, 2014

Editor’s note: Over the past several weeks, Boating Industry has presented a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is the final installment – click here to read Part One, Part Two, Part Three, Part... Read more »

Economic Snapshot: Employment sees pre-recession levels

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By Brianna Liestman
October 9, 2014

We heard some great news at the end of last week with the national unemployment rate reporting under six percent in September. The jobless rate fell 0.2 percentage points to 5.9 percent, the lowest level since July 2008. This is a stark contract from the near 10 percent unemployment we saw five years... Read more »

The educational spectrum of a boat buyer


By Matt Sellhorst
October 7, 2014

I’m in the process of upgrading my laptop. My Dell is 3 years old, ancient in today’s fast-paced world. But away I go, considering my options. Do I stay with a Dell (it’s been good)? Do I become a hipster Apple guy? Or do I try to get another year or so out of what I have? As I pondered my options,... Read more »

5 ways to maximize your YouTube video marketing


By Tim Claxton
October 7, 2014

Do you want a better return from your YouTube marketing? YouTube is the second most popular search engine after Google but often lower priority for marketing. Over 100 hours of video are uploaded every minute, so the challenge is how do you make your boat videos visible to potential consumers amongst... Read more »

Economic Snapshot: Six months of consecutive job growth


By Brianna Liestman
October 2, 2014

The ADP National Employment Report showed private sector employment increased by 213,000 jobs in September. This marks the sixth consecutive month of employment gains above 200,000 and is comparable to the number of jobs added in September 2013. Small businesses led the way this month with 88,000 jobs... Read more »

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