Economic Snapshot: Consumer confidence reaches pre-recession levels, modest increases in home sales


By Brianna Liestman
October 30, 2014

July’s consumer confidence index reached pre-recession levels but it would appear October’s reading has surpassed those numbers. Consumers’ confidence is coming back, even amid modest gains in new and pending home sales and a slightly volatile year for gross domestic product. Consumer confidence Consumer... Read more »

Q&A with MDCE keynote speaker Chester Elton

Chester Elton

Jonathan Sweet
October 30, 2014

Chester Elton is a global expert on workplace trends, internationally known for books such as “The Carrot Principle,” “24-Carrot Manager” and “The Orange Revolution.” At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., dealers have a chance to hear... Read more »

Have you really earned the right for success in your boat business?


By Matt Sellhorst
October 28, 2014

Over the past few weeks we’ve talked about the process your boat buyers go through, called the ‘Educational Spectrum,’ and how you can take advantage of your competition’ s lack of understanding by offering the ‘Researchers and Evaluators’ the information they are searching for already. But... Read more »

Gain an unfair advantage over your competition


By Matt Sellhorst
October 23, 2014

Earlier this month we talked about the “Educational Spectrum of a Boat Buyer,” which explains that buyers in different stages of the process are interested in different types of information. In this article, we’re going to focus on the left side of the spectrum to determine how best to capture... Read more »

Economic Snapshot: Ups and down in existing home sales, housing starts


By Brianna Liestman
October 23, 2014

This month’s existing home sales and housing starts provide potentially confusing numbers. While this month’s existing home sales report may seem disappointing when compared to last year’s sales, it is important to look at the decrease in distressed homes. Housing starts are also up from 2013,... Read more »

Sea Ray honors Bill McGill with lifetime achievement award

Skiing - Cassella 6-12-11 -253.jpg

By Brianna Liestman
October 21, 2014

MarineMax runs its business with the idea that boating changes people’s lives. While the company’s goal is to change the lives of MarineMax’s customers, this idea is certainly true for the life of its CEO. Bill McGill, CEO, chairmain and president of MarineMax, received the C.N.... Read more »

Economic Snapshot: Housing market index, small business optimism dip slightly


By Brianna Liestman
October 16, 2014

Both the housing market index and the small business optimism index declined slightly this month after consistent increases in previous months, though home builders still view conditions as good overall and small businesses believe now is the time to expand.  Housing market index The National Association... Read more »

If you want bigger sales in ’15 plan for them now


By Jim Ackerman
October 16, 2014

The vast majority of independent boat dealers have no marketing plan. Odds are you’re one of them. Which means you have no plan for increasing sales; no plan for bringing in a specific number of new customers; no plan for maximizing your average transaction; no plan for getting existing customers to... Read more »

Profit-Based marketing for the Boating Industry – Part Six


By Thaddeus Kubis
October 9, 2014

Editor’s note: Over the past several weeks, Boating Industry has presented a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is the final installment – click here to read Part One, Part Two, Part Three, Part... Read more »

Economic Snapshot: Employment sees pre-recession levels

help wanted sign

By Brianna Liestman
October 9, 2014

We heard some great news at the end of last week with the national unemployment rate reporting under six percent in September. The jobless rate fell 0.2 percentage points to 5.9 percent, the lowest level since July 2008. This is a stark contract from the near 10 percent unemployment we saw five years... Read more »

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