At the Helm: Go where your customers are

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Jonathan Sweet, Editor in chief
June 9, 2015

The simplest way of looking at social media and other digital marketing is to think of it like any other type of marketing: If your customers are there, you need to be there. In this month’s cover story, Digital Fitness Plan, Brianna Liestman and Nicholas Upton take a look at some of the important... Read more »

At the Helm: Reaching new markets

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Jonathan Sweet, Editor in Chief
April 1, 2015

Change is here, whether you like it or not. That shouldn’t even be a topic of discussion at this point. The country looks very different than it did 20 or 30 years ago. You can complain about that if you’d like and that’s certainly your right. Yes, there are things that were better 30 years ago.... Read more »

At the Helm: Industry outreach pays dividends

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Jonathan Sweet, Editor in Chief
March 3, 2015

Watching what’s going on with the government – especially at the Federal level – can often be an agonizingly slow affair. I’ve often heard comments about how our industry issues never get addressed, so why get involved in efforts like the American Boating Congress. It’s easy to understand.... Read more »

The brutal facts

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Liz Walz, Contributing Writer
March 3, 2015

It’s not often that I read a book twice. So when the MRAA team was recently assigned “Good to Great” by Jim Collins, I wasn’t exactly excited. But once I got started, all that changed. The second time around, this classic seems even more relevant to the issues our industry is facing. In the book,... Read more »

At the Helm: Embracing the social

Jonathan Sweet

Jonathan Sweet, Editor in Chief
January 27, 2015

You want to be where your customers are — that’s a pretty basic tenet of advertising and marketing. Putting your message in front of those most likely to buy isn’t exactly rocket science. So embracing social media makes more and more sense everyday. The Pew Center’s Social Media Update 2014,... Read more »

Moving the needle

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Liz Walz, Columnist
January 27, 2015

Most of us have a list of things we know we should do. But if you’re anything like me, you struggle to find the time to get to them. Instead, we let our list of “have to” items fill our days. People-related tasks often end up on the “should” list. While we acknowledge that they’re important,... Read more »

Maximizing ROI in the off season

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Kelsey Houle
December 31, 2014

There’s an expression that I’m sure you’ve all heard before: “You can’t teach an old dog new tricks.” I hate that expression. And I hate it more and more as I get older. Don’t get me wrong, I’m okay with aging. I don’t mind the few white hairs on top of my head. But don’t tell me... Read more »

At the Helm: Your New Year’s resolution

Jonathan Sweet

Jonathan Sweet, Editor in Chief
December 31, 2014

At a certain point in life, most people stop making New Year’s resolutions. The old “I’m going to lose weight/stop smoking/exercise more” tend to lose their charm, especially as they fall apart sometime before February 1. Even with that in mind, I’m going to urge you to make a New Year’s... Read more »

At the Helm: A decade of Top 100

Jonathan Sweet

Jonathan Sweet, Editor in Chief
November 25, 2014

This month we honor the Boating Industry Top 100 – the best boat dealers in North America. But as we celebrate the 10th year of the program, it’s worth remembering the Top 100 is about more than just recognizing the best of the best. It’s also about sharing their best practices to improve the businesses... Read more »

At the Helm: From fear to hope

Jonathan Sweet

Jonathan Sweet, Editor in Chief
September 30, 2014

The Movers & Shakers, profiled in this issue, represents just how far we’ve come as an industry in the last two years. While putting together this year’s issue, I took a look back at the 2012 Movers & Shakers – my first year working on the program – and it brought home just how much the... Read more »

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