Columns
-
Making the most of your online dealership profile
By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat?…
Read More » -
ELEVATE 2022: Powering the future of boating
By David Gee The future is not something we enter. The future is something we create.” Leonard I. Sweet What…
Read More » -
At the Helm: Driving diversity in the marine workplace
By Adam Quandt Prior to World War I, three-fourths of all women employed in manufacturing were making apparel or its…
Read More » -
Industry voices: 40+ years of memories, mentors and making waves
By Wanda Kenton Smith As we celebrate Boating Industry’s Women Making Waves, I can’t help but reflect on my 40-plus-year…
Read More » -
Women at work – and making waves
By David Gee How great is it to celebrate the considerable accomplishments of women in the recreational boating industry in…
Read More » -
Industry voices: Be the one to make change happen
By Roxanne Rockvam First of all, congratulations to this year’s Women Making Waves award winners! As the current Darlene Briggs…
Read More » -
How will you handle a slow down in demand?
By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or…
Read More » -
Industry voices: Innovation drives a sustainable future
By Frank Hugelmeyer If the past two years taught us anything, it’s that change truly is a constant—you can adapt…
Read More » -
At the Helm: Finding success by embracing the ‘risky’
By Adam Quandt The world of today and the world of tomorrow moves fast. News available 24/7; you can tell…
Read More » -
ELEVATE 2022: Let’s go to Orlando!
By David Gee We have a date for ELEVATE SUMMIT: November 14-16. We have a place, too: The Caribe Royale…
Read More »