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How NOT to compete on price

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Liz Walz, Columnist
January 1, 2014

During the Marine Dealer Conference & Expo, there was one phrase from branding expert David Avrin that really stuck with me. “If you’re being hammered on price,” he said, “your customer doesn’t see a big difference between you and your competitors.” That’s never something you want to... Read more »

At the Helm: Looking forward in 2014

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Jonathan Sweet, Editor in Chief
January 1, 2014

We take a look at the 2014 industry forecast in this issue and it’s one that points to another year of growth. From industry leaders to the readers of Boating Industry, the industry seems optimistic about what this year holds. With most economists predicting overall growth in GDP this year, steady... Read more »

Saluting the industry’s best

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Jonathan Sweet, Editor in Chief
December 1, 2013

There’s probably no better sign of the industry’s recovery than this year’s Top 100 competition. Not only were applications up by more than 15 percent from 2012, the quality was through the roof. We were constantly wowed during the judging by the accomplishments of our industry. We’ve called... Read more »

At the Helm: The Millennial wave

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Jonathan Sweet, Editor in Chief
October 1, 2013

We spend a lot of time in the marine industry talking about reaching that next wave of younger customers. Just as important, though, as preparing for them outside your company is preparing for them inside. Whether you call them Millennials, Echo Boomers or Generation Y, this generation of employees represents... Read more »

How to do less, better

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Liz Walz, Columnist
October 1, 2013

Many of us share the same problem. When it comes to our work, we want to do it all. Of course, we’re smart enough to know that we can’t. But knowing often isn’t enough to change our behavior and stop us from trying to do what we know is impossible. We take on more and more because we love what... Read more »

At the Helm: Your critical edge

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Jonathan Sweet, Editor-in-Chief
June 14, 2013

If you’ve never been to the Marine Dealer Conference & Expo, this is the year to do it. Simply put, if you care about the success of your business, you need to be there. (MDCE is produced by Boating Industry and the Marine Retailers Association of the Americas.) What makes it so important that... Read more »

At the Helm: Get social

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Jonathan Sweet, Editor-in-Chief
May 1, 2013

Way back in 2009, I first started presenting to business owners on the topic of social media. The reaction back then to this new-fangled technology was predictably confused. I was often asked why companies should spend their time worrying about social media. After all, the user numbers were miniscule:... Read more »

Lobbying for a change

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Liz Walz, Columnist
May 1, 2013

Regardless of political affiliation, I don’t think many Americans that content with the state of the economy or the health of the federal government these days. But there is only so much you can do. You have work of your own, right? Running a marine business is a tough job. A full-time job. Here’s... Read more »

At the Helm: Are you paying attention?

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Jonathan Sweet, Editor-in-Chief
April 1, 2013

As part of my research for this issue, I recently spent a lunch hour listening to a webinar for small businesses on the Affordable Care Act (aka Obamacare). What I heard surprised and scared me. I don‘t mean the details of the changes in our healthcare system – those I already knew about. It was... Read more »

How to be memorable

Liz Walz, Columnist
April 1, 2013

It was the end of a long, but fun afternoon, and my husband had our youngest son snuggled in his arms as he walked down the hall to our hotel room. Along the way, a housekeeper smiled at them and asked my husband about his day. When she heard that the four of us were on a family vacation, she offered... Read more »

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