These stories appear in the current issue of Boating Industry.

85 years of boating history


Tom Kaiser & Jonathan Sweet
June 12, 2014

A look back at more than eight decades of the boating industry It was 85 years ago this month that Boating Business was launched as “The Trade Journal of Boats and Motors.” The forerunner of Boating Industry was the first trade magazine for those in the industry — “the men whose bread and butter... Read more »

A look back… and a look forward


Jonathan Sweet, Editor in Chief
June 12, 2014

Boating Industry readers share their thoughts on the past and future of the industry While the editorial staff was scouring the Boating Industry back issues to put together this 85th anniversary edition issue, we also wanted to see what you thought were some of the most important innovations in the industry. At... Read more »

The Connected Vessel


Tom Kaiser, Senior Editor
June 12, 2014

New technology is transforming boat cockpits You’ve undoubtedly seen commercials for home automation systems promising an effortless modern lifestyle. Did those wily kids leave the lights on? Pull out your cell phone from afar and it’s lights out back home. Did you forget about the rack of lamb torching... Read more »

Measuring social ROI

Основные RGB

Jonathan Sweet, Editor in Chief
June 12, 2014

Tracking the success of social media efforts requires planning, analysis You know you should be on social media. But how do you know if it’s working? It’s a common refrain for companies large and small, inside and outside of the marine industry. Oftentimes, that’s because companies aren’t exactly... Read more »

Build your sales training playbook


Tom Kaiser, Senior Editor
June 12, 2014

Five experts on creating an effective sales training program It’s a common refrain in the marine business that everybody had to get smarter to survive the bad years. Progressive dealers upgraded their customer relationship management software, brought industry trainers into their dealerships, attended... Read more »

Dealership déjà vu


Liz Walz, Columnist
June 12, 2014

It feels like just yesterday that we were using the words, “technician shortage” to describe one of our industry’s biggest challenges. Well, here we are again. The phones at the Marine Retailers Association of the Americas have increasingly been ringing with dealers struggling to find qualified... Read more »

Peer-to-peer heats up with new Boatbound partnerships

Element 16, Element

Jonathan Sweet, Editor in Chief
June 12, 2014

Many companies are trying to bring the peer-to-peer economy to the boating industry, but Boatbound looks to be getting a leg up on the competition with two new partnerships. This spring, Boatbound has signed deals with both Brunswick Corp. and Dominion Marine Media, owner of BoatTrader, boats.com and... Read more »

At the Helm: Investing in your business at MDCE


Jonathan Sweet, Editor in Chief
June 12, 2014

Inserted in the current issue of Boating Industry you’ll find your first taste of the Marine Dealer Conference & Expo with the preshow brochure. It includes information on our full lineup of speakers and all of the exciting improvements we’ve made to this year’s MDCE, which will be Nov. 16-19... Read more »

Q&A with Frank Peterson, president, Recreational Boating & Fishing Foundation


By Jonathan Sweet
May 16, 2014

The Hispanic population is the fastest-growing segment of the population in the United States, but the group is not engaging in fishing and boating. With that in mind, the Recreational Boating & Fishing Foundation officially launched a Hispanic outreach program this spring that will include advertising,... Read more »