X

These stories appear in the current issue of Boating Industry.

At the Helm: Reaching new markets

J-Sweet-web560x500

Jonathan Sweet, Editor in Chief
April 1, 2015

Change is here, whether you like it or not. That shouldn’t even be a topic of discussion at this point. The country looks very different than it did 20 or 30 years ago. You can complain about that if you’d like and that’s certainly your right. Yes, there are things that were better 30 years ago.... Read more »

Boat clubs, peer-to-peer offer alternatives

Kelsey Houle
April 1, 2015

Whether it be Millennials, Hispanics or any other underrepresented group, there are many obstacles to bringing new potential boaters to the industry. Two of the biggest, though, are affordability and experience on the water. That’s where boat clubs and peer-to-peer rentals come into play. “When we... Read more »

New Markets Task Force dedicated to awareness and education

Kelsey Houle
April 1, 2015

The New Markets Task Force (formerly the Diversity Task Force) is one of the six RBLC initiatives focused on strategies and tactics to grow boating. The task force was designed to study and make recommendations to the boating industry in order to introduce the boating lifestyle to emerging new markets. “The... Read more »

17 Strategies of a Service Superhero

Superhero-lead-web610x300

Brianna Liestman, Managing Editor
March 3, 2015

Processes and profitability drive the success of any service department, and we tend to focus on the technical aspects of the work: Create better procedures, do a better walk around, find a new system to increase efficiency. Service, however, is a people-centric department at its heart, and customer... Read more »

Something old, something new

mg5001-610x300

Brianna Liestman, Managing Editor
March 3, 2015

Manufacturers bring innovation to the pontoon segment If anyone has a reason to be optimistic for the future, it’s pontoon manufacturers. From 1999 to 2013, pontoons have grown from making up 12 percent of all boat sales to 25 percent and double-digit sales growth has been consistent in recent years,... Read more »

Storming the hill

iStock_000026946270_Full-610x300

Jonathan Sweet, Editor in Chief
March 3, 2015

The industry heads to Washington for American Boating Congress It’s time again for Mr. Boater (and dealer and manufacturer and …) to go to Washington. The annual American Boating Congress will be held May 11-13 at the Renaissance Hotel in Washington, D.C. ABC is one of the best chances to effect... Read more »

Five online marketing dos (and three don’ts)

Nicholas Upton, Associate Editor
March 3, 2015

Navigating the ever-evolving world of online marketing is not an easy task. Dynamic trends in SEO, new social platforms springing up and consumers changing how they digest digital media means great tricks from last week are outdated and new tricks are never guaranteed. But here are some basic guidelines... Read more »

Q&A with Navico’s executive team

p14x16-BI15MAR-Q&A.indd

Jonathan Sweet, Editor in Chief
March 3, 2015

Navico — the parent company of the Simrad, Lowrance and B&G brands — recently hosted the boating press at an event to show off its latest products and what’s coming later this year. Boating Industry was there and while we can’t share information on many of the products for a few months, we... Read more »

Marine audio advances to meet consumer demand

People dancing on a boat at sunset.

Nicholas Upton, Associate Editor
March 3, 2015

Home and auto trends expand to the marine segment Radical advancements in the marine audio segment are coming faster than ever as product development and economic conditions finally catch up with consumer demand. The beauty of such a competitive market like electronics is that the industry isn’t talking... Read more »

Building a profitable F&I department

iStock_000041244900_Medium-610x300

Jonathan Sweet, Editor in Chief
March 3, 2015

Advice from leading dealers and providers on maximizing F&I It can be one of the best ways to increase dealership profits, but a strong finance and insurance department isn’t often top of mind for many dealers. But not putting the time and effort into your F&I department means you’re leaving... Read more »

« Previous PageNext Page »