Tangible marketing leads to increased boat sales


By Brianna Liestman
October 2, 2014

The tangible is always more enticing and that’s particularly true in the marine industry. Getting a customer in front of or on a boat invigorates and excites them about being on the water. Fish Tale Sales & Service took this to heart with their marketing and chose to put their boats in front... Read more »

2014 Boating Industry Movers & Shakers

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Jonathan Sweet, Editor in Chief
September 30, 2014

As the industry continues its recovery in 2014, it’s clear that a spirit of innovation has taken hold for many companies. The Movers & Shakers awards are all about recognizing those innovators, those companies and leaders that have embraced change and adapted to today’s radically different boating... Read more »

Boating Industry’s 2014 Bold Moves

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Jonathan Sweet
September 30, 2014

Boating Industry’s 2014 Bold Moves With a record number of nominations for the Movers & Shakers awards this year, there were many great individuals and companies we weren’t able to recognize as one of our finalists for Mover & Shaker of the Year. Once again, the team at Boating Industry... Read more »

Wakes still driving towed watersports


Nicholas Upton, Associate Editor
September 30, 2014

The summer of 2014 has given the industry a great look at the state of watersports. Despite the long, rainy spring, the weather was good enough to get a real taste of what the watersports segment was doing. According to the Sports & Fitness Industry Association participation reports from 2013, the... Read more »

The magic and myth of the nouveau media


Jim Ackerman, Contributing Writer
September 30, 2014

Digital marketing is important, but don’t ignore the traditional In the last couple of months, the latest reports to come out about the effectiveness of the digital media, and social media in particular, confirm a belief that I’ve held since the advent of those media, and that I have written about... Read more »

Why 20 Groups are good for dealers and manufacturers


David Parker, Contributing Writer
September 30, 2014

A boat manufacturer recently shared his concern about the perception of 20 Groups among some of his peers. Beyond you’ll find my response, which will hopefully clear up some common misperceptions about 20 groups and illustrate the benefits to both manufacturers and their dealers. Misperception —... Read more »

Lack of minorities not a concern for many


Jonathan Sweet, Editor in Chief
September 30, 2014

Industry more worried about aging buyers, survey says The white, baby boomer male has been a very good demographic for the boating industry as they bought millions of boats over the last few decades. But younger buyers — and those of other ethnicities — have not embraced boating in the same way.... Read more »

IBEX heads to Tampa

Jonathan Sweet, Editor in Chief
September 30, 2014

Look for things to get shaken up a little bit this year as the International BoatBuilders’ Exhibition and Conference gets its first waterfront displays. With the show rotating from Louisville to Tampa this year, several companies will offer on-water demonstrations. Outdoor demos are one of the highlights... Read more »

At the Helm: From fear to hope

Jonathan Sweet

Jonathan Sweet, Editor in Chief
September 30, 2014

The Movers & Shakers, profiled in this issue, represents just how far we’ve come as an industry in the last two years. While putting together this year’s issue, I took a look back at the 2012 Movers & Shakers – my first year working on the program – and it brought home just how much the... Read more »

Where the rubber meets the road


Kelsey Houle
September 30, 2014

It happens to all of us. You’re sitting at your desk. Your to-do list is like a wave towering over you, getting bigger with each passing moment. And on your desk is a notebook full of good ideas. Those ideas could have come from any number of places. Maybe you belong to a 20 Group, read a business... Read more »

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