Creating great videos on the cheap

Kelsey Houle
January 27, 2015

This article is an extension of the story, “Social media that sells.” You don’t need an expensive video camera and a production crew to make some great videos. If you have a decent smart phone and a computer, you are already a video powerhouse. Here is one fantastic tool to start creating enthralling... Read more »

Boat clubs build the boaters of tomorrow


By Brianna Liestman
January 22, 2015

Boat clubs rose in popularity during the recession when many other areas of the marine industry struggled, and they continue to thrive as we enter a potential growth period. However, they remain a bit of a mystery to the industry at large. Aren’t these clubs taking business away from dealerships? Not... Read more »

Industry heads to Washington for American Boating Congress

ABC 2015

Jonathan Sweet
January 22, 2015

It’s time again for Mr. Boater (and dealer and manufacturer and …) to make plans to go to Washington. The annual American Boating Congress will be held May 11-13 at the Renaissance Hotel in Washington, D.C. ABC is one of the best chances to effect change in public policy for anyone working (or playing)... Read more »

Economic Snapshot: Housing starts at six-year high

New Home Construction

By Brianna Liestman
January 22, 2015

Could this be a sign of recovery for housing starts in 2015? We will have to see, as November 2013’s housing starts indicated strong growth for the following year and housing starts in 2014 never reached above November 2013’s reading, according to Bill McBride of the Calculated Risk blog. Still, while one... Read more »

Q&A with Mercury Marine’s John Pfeifer


January 19, 2015

Editor’s note: Due to space constraints, our Boating Industry Q&A with John Pfeifer in the February issue needed to be edited. Here is the full Q&A. The last year has been very eventful for Mercury, with the introduction of its first purpose-built sterndrive engine in 2014, along with a... Read more »

Boating United revamps website, grows advocacy through grassroots effort

Boating United 4C Logo1.jpg

By Brianna Liestman
January 16, 2015

In Boating Industry’s 2015 outlook survey, 79 percent of respondents listed government regulations as very or somewhat important to their business’s success in the coming year. Action will need to be taken by the industry to ensure legislators hear our concerns. And if we do not participate on our... Read more »

Economic Snapshot: Unemployment drops to 5.6 percent, small business optimism highest since 2006


By Brianna Liestman
January 15, 2015

With unemployment continuing to fall to record-breaking numbers and small business optimism at an eight-year high, it’s hard not to feel optimistic about 2015. Employment situation Total nonfarm payroll employment rose by 252,000 jobs in December and the unemployment rate dropped to 5.6 percent. In... Read more »

The new Congress and what it means for boating


Jonathan Sweet
January 14, 2015

With the 114th Congress taking office this month, it’s time for issues new and old to take center stage again. Boating Industry talked to Nicole Vasilaros, director of regulatory and legal affairs at the National Marine Manufacturers Association, about some of the key legislative issues facing the... Read more »

Q&A with John Pfeifer, president, Mercury Marine


By Jonathan Sweet
January 12, 2015

The last year has been very eventful for Mercury, with the introduction of its first purpose-built sterndrive engine in 2014, along with a number of new outboards. There was also a change in leadership, as Mercury president Mark Schwabero was named president and chief operating officer of Brunswick Corp.... Read more »

Social Proof: The missing link to a more profitable 2015


By Matt Sellhorst
January 8, 2015

As I covered the 24/7 Selling Machine, you heard me talk a lot about the use of testimonials or what I call Social Proof. Today, I’m going to share why this may be the missing link to a more profitable 2015. As I write this, I’m down at the MDCE in Orlando getting ready to present tomorrow for hundreds... Read more »

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