Social Media Monday: Outsourcing or DIY?
Jonathan Sweet
May 6, 2013
Welcome to this week’s Social Media Monday, where we answer your social media questions. You can submit questions via the comments below or by email to jonathan.sweet@boatingindustry.com. How do you feel about an outside company maintaining your dealership’s social media? This is a tough question.... Read more »
Roch Lambert on Rec Boat Holdings jet boat move
Jonathan Sweet
May 3, 2013
Rec Boat Holdings – parent of Four Winns, Glastron and Wellcraft – announced Thursday that it was jumping into the jet boat market and relaunching the Scarab brand. Most of the jet boats will be carried under the Scarab name, but two models will be introduced as part of the Glastron offering as well.... Read more »
Spader dealers report higher sales in first two months of ‘13
Liz Hochstedler
May 3, 2013
Company sales were up 2 percent in the first two months of 2013 for Spader Business Management dealers. Unit inventory was also up, with a 9.1 percent increase through the end of February, while net profit plummeted 43.5 percent compared to the same period in 2012. The points change for YTD February... Read more »
Social media: 66 tips and tools to grow your business
Jonathan Sweet, Editor-in-Chief
May 1, 2013
Pinterest, Facebook, YouTube, like, SEM, poke, Tweet, fan, hashtag, SEO, Instagram, Google+, graph, feed – it’s easy to get lost in the world of social media and digital marketing. Whether you’re trying to get started in social media or just looking to do it better, it can be a daunting task. In... Read more »
Winning the Culture War
Tom Kaiser, Senior Editor
May 1, 2013
Make your workplace one where your team has fun, and your back Any engaged business leader wants his or her company to be a positive environment where employees are happy, customers pick up on the good vibes and turnover is minimized. Much has been made about the Apples, Facebooks and Googles of the... Read more »
The integrated helm
Brent Renneke, Managing Editor
May 1, 2013
Driven by technological advancements, helm displays have become all-in-one solutions offering more than many ever thought possible. Innovation in technology has made the seemingly impossible commonplace. And those never-dreamt-of capabilities in smartphones, homes and cars are not lost on the marine... Read more »
Outboards getting technical
Tom Kaiser, Senior Editor
May 1, 2013
Buying patterns, tech advances favor outboard power, with electric lurking in the shadows Inextricably linked to growing segments like pontoons and aluminum fishing boats, outboard motors shed fewer sales during the recession than inboards and sterndrives, and have even posted slight year-over-year sales... Read more »
8 Tools to impress on social media
Brent Renneke, Managing Editor
May 1, 2013
Boat Trader Marketing Solutions This tool is a social media management platform that allows you to source, curate and distribute content to your social networks from a central dashboard. With a team of Boat Trader writers to craft content specific to your business, finding content to post is... Read more »
15 Twitter accounts you should follow today
Jonathan Sweet, Editor-in-Chief
May 1, 2013
15 Twitter accounts you should follow today: @BoatingIndustry – official Twitter account of Boating Industry magazine @boatsdotcom – Boats.com @BoatUS – Boat Owners Association of the United States @calculatedrisk – Calculated Risk economics blog @ChrisKourtakis – social media consultant @discoverboating... Read more »
At the Helm: Get social
Jonathan Sweet, Editor-in-Chief
May 1, 2013
Way back in 2009, I first started presenting to business owners on the topic of social media. The reaction back then to this new-fangled technology was predictably confused. I was often asked why companies should spend their time worrying about social media. After all, the user numbers were miniscule:... Read more »
