Economic Snapshot: Advance estimates indicate GDP expanded 2.6 percent in fourth quarter

Hand Money

By Brianna Liestman
February 5, 2015

We are seeing small dips in gross domestic product growth from the last quarter and in ADP employment and ISM manufacturing from December to January, but these numbers are not too shocking as we enter the winter months. And as we know, we need to really be paying attention to year-over-year comparisons,... Read more »

Q&A with Navico’s executive team


By Jonathan Sweet
February 5, 2015

Navico – the parent company of the Simrad, Lowrance and B&G brands – recently hosted the boating press at an event to show off its latest products and what’s coming later this year. Boating Industry was there and while we can’t share information on many of the products for a few months, we... Read more »

Online inventory checkup


By Justin Di Vilio
February 3, 2015

I am an avid online researcher and shopper. I typically will not step foot into a store to make a major purchase without clicking away on my keyboard or swiping through my iPhone. As such, one of my biggest pet peeves as a “have it now” Millennial is not finding exactly what I saw online in the physical... Read more »

Economic Snapshot: Consumer confidence highest since August 2007


By Brianna Liestman
January 29, 2015

Hopefully everyone has seen and will see the effects of consumer confidence’s 7.5-year high at boat shows. Paired with positive annual growth in new and existing home sales, opportunities are high for this to be a productive season.  Consumer confidence  Consumer confidence rose in January, now standing... Read more »

Self-marketing: The salesperson’s other job


By John Graham
January 29, 2015

Even highly experienced and successful salespeople can have a blind spot. So intent on what they want to accomplish, it’s easy to ignore how others view them. And it isn’t always complimentary. “Oh, don’t take Sally seriously. Just remember that she’s in sales.” This is one reason why year-after-year... Read more »

All in the Family


Kelsey Houle
January 27, 2015

How marine businesses manage relationships and plan for the future At the “A Contrarian Strategy for Preserving Wealth” session during the Marine Dealers Conference and Expo in November, Tom Deans, Ph.D., provided some potentially concerning statistics: Only 12 percent of family owned businesses... Read more »

A multi-purpose vessel


Brianna Liestman, Managing Editor
January 27, 2015

Offshore fishing boats become more versatile as segment sales climb It’s smooth sailing in the fishing boat segment. In years when some of the industry has seen slow or flat growth, fishing boats have continued to climb. As of December 2014, sportfishing boat sales are up by over 10 percent and outboard... Read more »

Building profits through export

Illustration © istock.com/cienpies

Craig Ritchie, Contributing Writer
January 27, 2015

For a number of American companies, the key to growth lies in expanding through export. It’s a fairly simple concept – to make more money, you need to sell more stuff. And to do that, you need to either sell more stuff to your existing customers or find more customers than you have right now. A growing... Read more »

Entries open for 2015 Top Products


Kelsey Houle
January 27, 2015

Boating Industry is now accepting nominations for the 2015 Top Products competition. In the May issue, Boating Industry will be profiling the Top Products of the Year. Those products selected by the editorial staff will be featured in the magazine and at BoatingIndustry.com. Winners will also receive... Read more »

Cleaning up profits


Kelsey Houle
January 27, 2015

Dealers, marinas can grow business with new products Carrying a complete line of chemicals can help dealers and marinas realize new sales and profits. Even during the recession as boat sales struggled, accessory sales and participation rates stayed high. Cleaners, waxes and polishes are a great way to... Read more »

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