43 ways to jump start your digital marketing success

Digital Fitness Plan

Brianna Liestman & Nicholas Upton
June 9, 2015

Much like beginning a new workout plan, digital marketing can be very intimidating, so much so that some businesses never bother to start even though they know they should. After all, digital is where the customers are now and they search businesses online way before they ever set foot into a dealership. However,... Read more »

Market Trends: Family, outboard trends favor fishing boats

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Jonathan Sweet, Editor in chief
June 9, 2015

Sales of freshwater fishing boats continue to grow, but the segment isn’t just benefitting from anglers. With innovative design and consumer preferences for outboard power, many manufacturers are seeing the fishing boat replace the fiberglass I/O as the de facto family runabout. “Reality is there... Read more »

The fuel future

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Brianna Liestman, Managing Editor
June 9, 2015

Finding alternative fuels that work for boating The Congressionally mandated U.S. Renewable Fuels Standard requires 36 billion gallons of renewable fuel to be blended into the gasoline supply by 2022. As of now, the only biofuel being blended is ethanol, with a push to increase the amount of ethanol... Read more »

Solvent solutions

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Brianna Liestman, Managing Editor
June 9, 2015

Manufacturers create products and standards for fuel additives The presence of ethanol in fuel has influenced much of what the fuel additives market has chosen to offer its customers, and it is important for the whole industry to play ball and make sure consumers are buying the right products to provide... Read more »

Ethanol major repair issue

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Jonathan Sweet, Editor in chief
June 9, 2015

Significant factor in engine damage, survey says Most marine businesses are experiencing engine damage and other issues due to ethanol in the fuel supply, raising increased concerns about the growing use of 15 percent ethanol blends (E15). Boating Industry surveyed readers of our print and digital editions... Read more »

Selling dealership takes planning, communication

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Jonathan Sweet, Editor in chief
June 9, 2015

Selling a marine dealership is never easy. It can be a volatile business that doesn’t appeal to most investors and that only gets more difficult when there isn’t a next generation in the family to hand it down to. Top 100 dealer Oak Hill Marina recently completed its ownership transition, with founders... Read more »

Q&A with Ian Atkins, president, Dominion Marine Media

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Jonathan Sweet, Editor in chief
June 9, 2015

Dominion Marine Media touches many parts of the marine market through its network of websites (Yachtworld, boats.com, BoatTrader), its web services, social media solutions and more. We talked to Dominion Marine Media President Ian Atkins about some of the technology and industry trends the company is... Read more »

At the Helm: Go where your customers are

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Jonathan Sweet, Editor in chief
June 9, 2015

The simplest way of looking at social media and other digital marketing is to think of it like any other type of marketing: If your customers are there, you need to be there. In this month’s cover story, Digital Fitness Plan, Brianna Liestman and Nicholas Upton take a look at some of the important... Read more »

Miami show moves forward

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Jonathan Sweet, Editor in chief
June 9, 2015

NMMA says show is a go at new location Plans to move the Miami International Boat Show to the Miami Marine Stadium Park & Basin face a number of challenges, but show organizers are confident the 2016 show will offer a number of benefits to attendees and exhibitors. The show needs to relocate from... Read more »

How to maximize the lifetime value of your clients for boat dealers

Growth-Sellhorst

By Matt Sellhorst
June 9, 2015

Over the last few weeks, we’ve been discussing the seven steps to a more profitable business by building systems for boat dealers. Previous Stories: 7 steps to a more profitable business building system | How to grow with interesting offers Before we begin, let’s quickly review each step. Determine... Read more »

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