The educational spectrum of a boat buyer


By Matt Sellhorst
October 7, 2014

I’m in the process of upgrading my laptop. My Dell is 3 years old, ancient in today’s fast-paced world. But away I go, considering my options. Do I stay with a Dell (it’s been good)? Do I become a hipster Apple guy? Or do I try to get another year or so out of what I have? As I pondered my options,... Read more »

5 ways to maximize your YouTube video marketing


By Tim Claxton
October 7, 2014

Do you want a better return from your YouTube marketing? YouTube is the second most popular search engine after Google but often lower priority for marketing. Over 100 hours of video are uploaded every minute, so the challenge is how do you make your boat videos visible to potential consumers amongst... Read more »

Economic Snapshot: Six months of consecutive job growth


By Brianna Liestman
October 2, 2014

The ADP National Employment Report showed private sector employment increased by 213,000 jobs in September. This marks the sixth consecutive month of employment gains above 200,000 and is comparable to the number of jobs added in September 2013. Small businesses led the way this month with 88,000 jobs... Read more »

Tangible marketing leads to increased boat sales


By Brianna Liestman
October 2, 2014

The tangible is always more enticing and that’s particularly true in the marine industry. Getting a customer in front of or on a boat invigorates and excites them about being on the water. Fish Tale Sales & Service took this to heart with their marketing and chose to put their boats in front... Read more »

2014 Boating Industry Movers & Shakers

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Jonathan Sweet, Editor in Chief
September 30, 2014

As the industry continues its recovery in 2014, it’s clear that a spirit of innovation has taken hold for many companies. The Movers & Shakers awards are all about recognizing those innovators, those companies and leaders that have embraced change and adapted to today’s radically different boating... Read more »

Boating Industry’s 2014 Bold Moves

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Jonathan Sweet
September 30, 2014

Boating Industry’s 2014 Bold Moves With a record number of nominations for the Movers & Shakers awards this year, there were many great individuals and companies we weren’t able to recognize as one of our finalists for Mover & Shaker of the Year. Once again, the team at Boating Industry... Read more »

Wakes still driving towed watersports


Nicholas Upton, Associate Editor
September 30, 2014

The summer of 2014 has given the industry a great look at the state of watersports. Despite the long, rainy spring, the weather was good enough to get a real taste of what the watersports segment was doing. According to the Sports & Fitness Industry Association participation reports from 2013, the... Read more »

The magic and myth of the nouveau media


Jim Ackerman, Contributing Writer
September 30, 2014

Digital marketing is important, but don’t ignore the traditional In the last couple of months, the latest reports to come out about the effectiveness of the digital media, and social media in particular, confirm a belief that I’ve held since the advent of those media, and that I have written about... Read more »

Why 20 Groups are good for dealers and manufacturers


David Parker, Contributing Writer
September 30, 2014

A boat manufacturer recently shared his concern about the perception of 20 Groups among some of his peers. Beyond you’ll find my response, which will hopefully clear up some common misperceptions about 20 groups and illustrate the benefits to both manufacturers and their dealers. Misperception —... Read more »

Lack of minorities not a concern for many


Jonathan Sweet, Editor in Chief
September 30, 2014

Industry more worried about aging buyers, survey says The white, baby boomer male has been a very good demographic for the boating industry as they bought millions of boats over the last few decades. But younger buyers — and those of other ethnicities — have not embraced boating in the same way.... Read more »

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