Email marketing best practices update


By Bob McCann
July 24, 2014

My mantra for email marketing has always focused on sending the right message to the right audience at the right time. With new rules regarding email marketing being thrown at you from Canada, I need to add another guideline to the list: only send your emails to those who consent to receive them! (Want... Read more »

Economic Snapshot: Home sale numbers could mean slowdown on the way


By Jonathan Sweet
July 24, 2014

The latest report of new home sales could portend choppy waters ahead for the housing market. Released today by the Commerce Department, new home sales were down sharply in June to a seasonally adjusted annual rate of 406,000. That was down 8.1 percent from May’s 442,000 and, more importantly, down... Read more »

Marketing and sales ideas that get us into trouble


By John Graham
July 21, 2014

Marketing and sales initiatives are a company’s lifeblood. Yet, the top leadership in many companies harbors serious doubts about the effectiveness of such initiatives. The confidence level among some executives is so low that they’re not sure it would make much difference if they stopped most of... Read more »

Economic Snapshot: Party like it’s 2007


By Jonathan Sweet
July 17, 2014

The recovery may not be as robust as any of us would like, but we continue to creep back to those pre-recessionary days of yore. The latest encouraging number is weekly unemployment claims, which dropped to 302,000 for last week. The four week-average, which is what is generally used as a more accurate... Read more »

Creating a social media strategy


By Jonathan Sweet
July 17, 2014

It’s not enough to be on social media. Having a Facebook, Twitter or LinkedIn account is simply the price of entry to communicate with many buyers today. To be truly successful in social media marketing, you have to have a plan on what you are going to achieve and how you are going to get it done. Boating... Read more »

Facebook changes mean more original content, smaller reach


By Liz Keener
July 15, 2014

Facebook business page users with a firm grasp on their insights have likely noticed a change over the past few months. Facebook has implemented another update, again filtering content that’s delivered to newsfeeds, leading many to see a decrease in their organic (non-paid) reach. “They’ve changed... Read more »

Economic Snapshot: Fed likely to end stimulus efforts


By Jonathan Sweet
July 10, 2014

Another light week for economic data as we come out of the holiday stupor. The biggest news, in fact, came out of the minutes from June’s Federal Open Market Committee, where most of the members seem to be in favor of ending the Fed’s bond-buying program by this fall. The move is seen as a sign of... Read more »

Catching up with the RBLC advocacy subcommittee


By Nicholas Upton
July 10, 2014

Advocacy is a slow moving, confusing process. Jeff Gabriel is the first to admit that. He and the Recreational Boating Leadership Council advocacy subcommittee he co-chairs are looking to give the boating community some more insight into the process. He said advocacy is hugely important to the industry,... Read more »

Lessons from Other Industries: Boot camp transformations


By Nicholas Upton
July 8, 2014

Transformation is fundamental to stay grounded on the shifting sands of business. To that end, the idea of a boot camp has expanded to nearly every industry. Doctors attend boot camps before working with patients, web developers use them to learn new skills, new fathers learn to be a better parent and... Read more »

From the Archives: Boating safety a dealer’s responsibility

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Nicholas Upton
July 3, 2014

As we head into the busiest boating weekend of the year in the United States, boating safety is sure to be in the headlines again next week. Smart dealers and manufacturers realize it’s part of the industry’s job to make sure boaters get the training they need to be safe on the water. In this 2013... Read more »

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