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Ryan Estis shares strategies to help dealers win more business

Marine Dealer Conference & Expo
November 21, 2014

After three powerful days of education and networking at the industry’s premier annual dealer event, attendees of the 2014 Marine Dealer Conference & Expo in Orlando, Fla., were treated to an inspiring Closing Keynote address delivered by world-renowned business performance expert Ryan Estis. Estis... Read more »

Q&A with MDCE keynote speaker Chester Elton

Chester Elton

Jonathan Sweet
October 30, 2014

Chester Elton is a global expert on workplace trends, internationally known for books such as “The Carrot Principle,” “24-Carrot Manager” and “The Orange Revolution.” At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., dealers have a chance to hear... Read more »

Rethink your target market at MDCE 2014

Marine Retailers Association of the Americas
October 2, 2014

MINNEAPOLIS — U.S. demographics aren’t just starting to shift; they already have. If marine dealerships want to capitalize on the changing faces of today’s market, they need real-world, implementable strategies for reaching these new prospects in a way that resonates with their individual needs,... Read more »

Young professionals: Carve a path to success at MDCE 2014

Marine Retailers Association of the Americas
September 29, 2014

MINNEAPOLIS — Today’s young professionals are the future of the retail marine industry. But if the next generation is not ready to face the unique challenges that come with being a dealership proprietor, it risks jeopardizing business stability and making the march forward an uphill climb. At the... Read more »

MDCE 2014 Early Bird registrations hit record high

Marine Dealer Conference & Expo
September 23, 2014

Registrations for the 2014 Marine Dealer Conference & Expo are at a record high of 683 following the close of the event’s Early Bird registration period, which ended at midnight Central Time on Friday, Sept. 19. This number represents a 14.4-percent increase over registration figures at the same... Read more »

Plan for peak performance at MDCE 2014

Marine Retailers Association of the Americas
September 19, 2014

MINNEAPOLIS — Everyone seeks to improve and grow their business, whether the focus is revenue, profits, customer loyalty, employee satisfaction, or all of the above. But without smart goals and a step-by-step plan to reach them, it’s unlikely you’ll move the needle. At the 2014 Marine Dealer Conference... Read more »

Explore the future of digital marketing at MDCE 2014

Marine Retailers Association of the Americas
September 18, 2014

MINNEAPOLIS — In today’s rapidly changing digital marketing environment, it can be a challenge for even the savviest of marine dealerships to stay atop the latest Internet trends. Dealers may question whether their efforts are paying off, if they’re using the available tools to their maximum capacity,... Read more »

Test your dealership’s digital performance at MDCE 2014

Marine Retailers Association of the Americas
July 30, 2014

MINNEAPOLIS — In today’s business climate, online results are critical to marine dealer success. Dealerships that perform solidly across the digital platforms most used by consumers gain access to far more leads than those with lackluster internet visibility. At the 2014 Marine Dealer Conference... Read more »

Get more out of social media at MDCE 2014

Marine Retailers Association of the Americas
July 28, 2014

MINNEAPOLIS — In today’s marketplace, getting noticed online has become at least as important as grabbing attention offline at boat shows, in print advertisements, through billboards, and the like. If your dealership isn’t taking search engine optimization (SEO) seriously, chances are you’re... Read more »

Make bank on trade-ins at MDCE 2014

Marine Retailers Association of the Americas
July 25, 2014

MINNEAPOLIS — Accepting a trade-in for a new boat purchase can help dealers win more business; however, it can quickly turn from financial gain to strain without the right trade-in process. With more consumers trading in used boats to buy new these days, it’s increasingly important for dealerships... Read more »

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