Friday Economic Snapshot: Looking Healthy

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By Tom Kaiser
April 18, 2014

All things considered, the American economy is looking healthier than it has since the beginning of the Great Recession. While the stock market has shown increased volatility and some economists are predicting a market correction, key economic indicators show economic activity is increasing, manufacturing... Read more »

Benefits of offering clear coating

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By William Rice of Vivilon Coatings
April 18, 2014

Using no new equipment or people and an easily applied clear coating rejuvenation system, you can restore “like new” color and shine to your boating customers while making a nice profit in the process. Because every boat owner wants their watercraft to look as clean & shiny as the first... Read more »

Marketing Corner: Which social media offer best engagement?

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By Jonathan Sweet
April 15, 2014

So you’ve got 5,000 Facebook fans or 3,000 Twitter followers – good job. But how much do those likes, followers and plus-ones matter? Without engagement, not much. A new study from Shareaholic might help us determine which networks drive the most engagement. According to their analysis, it’s YouTube,... Read more »

Weekly 5: NMMA reports outboard sales growth

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April 15, 2014

The BI Weekly 5 is a collection of news, tips and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1. NMMA reports outboard sales growth Outboard engine shipments were up 5.1 percent for the last 12 months through March for the... Read more »

Friday Economic Snapshot: Glowing optimism

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By Tom Kaiser
April 11, 2014

Maybe it’s just here in Minneapolis, but the sun is out, the barren ground is about to turn bright green and it’s clear the seasons have shifted. Seemingly in kind, this week’s economic data is almost exclusively positive. A glowing report from notably bearish Goldman Sachs chief economic Jan Hatzius,... Read more »

Weekly 5: Montana boat dealer heads to jail

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April 8, 2014

The BI Weekly 5 is a collection of news, tips and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1. Montana boat dealer heads to jail Shawn William Corbett, owner of Maximum Marine in Helena, Mont., pled guilty to a felony... Read more »

Lessons from other Industries: Boost email marketing with a webinar

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By Nicholas Upton
April 8, 2014

Marketing is a complex part of any business, and email marketing is even more complex. According to the inbound marketing firm Hubspot, email list sizes degrade an average of 25 percent each year as people unsubscribe, change emails or just get bored and send you to the spam folder.  So businesses need... Read more »

Friday Economic Snapshot: Back on track

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By Tom Kaiser
April 4, 2014

Earthquakes have been rattling the West Coast, talk of the missing jetliner has been replaced by another high-profile shooting, General Motors is in crisis, the Supreme Court further loosened campaign finance requirements and the stock market is at a record high —America is officially back on track. In... Read more »

Q&A with Roy W. Olivier, president & CEO, ARI

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By Jonathan Sweet
April 4, 2014

From websites to social media to online reputation management, digital marketing is rapidly evolving. With its recent acquisitions and product releases, ARI is increasing its investment in those areas. To read the full Q&A with Olivier, be sure to check out the May issue of Boating Industry. Boating... Read more »

Weekly 5: Hobie Cat founder dies

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April 1, 2014

  The BI Weekly 5 is a collection of news, tips and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1. Hobie Cat founder dies Hobart Alter, surfing innovator and inventor of the namesake Hobie Cat, passed away Saturday... Read more »

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