How to grow with interesting offers, improved customer experiences


By Matt Sellhorst
June 2, 2015

Last week we covered how to identify your target market and get them to raise their hand so you could guide them down the Educational Spectrum of a Boat Buyer. During the third step, Educate and Motivate, we discussed ways to automate that process so it wasn’t all manual effort by your sales team.... Read more »

Economic Snapshot: New home sales rebound after April declines

New Home Construction

By Brianna Liestman
May 27, 2015

New home sales have rebounded from April, now back on track for huge year-over-year gains that were seen at the beginning of 2015. Consumer confidence also increased after an April decline and is up year-over-year, but it continues to increase and decrease month-to-month for 2015.  New home sales  Single-family... Read more »

Premier Pontoons shares innovations for preventing invasive species


By Brianna Liestman
May 27, 2015

Whenever there is a persisting issue for recreational boating, it is imperative that everyone works together to solve it in order to preserve the health of the industry. This was something considered by Premier Pontoons when the company decided to share its unique pontoon design that help to combat... Read more »

Weekly 5: GE Capital speeds up sales process


Boating Industry
May 26, 2015

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on 1. GE Capital speeds up sales process GE plans to finish the divestiture of its GE Capital division earlier than expected, CEO Jeff... Read more »

7 steps to a more profitable business building system


By Matt Sellhorst
May 26, 2015

How many of these 7 steps do you use in your business building plan? Improving or adding any of these can take your boat business from being unpredictable day to day, month to month and year to year to more like “Old Faithful.” often driving more revenue in the off-season. So, let’s look at each... Read more »

Economic Snapshot: Record-breaking housing starts after harsh winter

Oregon Husky

By Brianna Liestman
May 21, 2015

Remember those concerning housing starts numbers in February and March? Those appear to be a result of seasonal blues that are now behind us, as we are seeing huge month-to-month and year-over-year growth in housing starts for April. Housing starts Privately-owned housing starts in April were at a seasonally... Read more »

Q&A with Dominion Marine Media president Ian Atkins

Ian Atkins

Jonathan Sweet
May 20, 2015

Dominion Marine Media touches many parts of the marine market through its network of websites (Yachtworld,, Boat Trader), its web services, social media solutions and more. We talked to Dominion Marine Media President Ian Atkins about some of the technology and industry trends the company is... Read more »

Gulf Coast dealers optimistic five years after oil spill

Oil Capping party 018

By Brianna Liestman
May 19, 2015

The Deepwater Horizon oilrig exploded in April 2010, setting off an 87-day spill of millions of gallons of oil into the Gulf of Mexico. The story dominated the news cycle for months and is known as one of the worst environmental disasters in U.S. history. Recovery was not easy for boat businesses in... Read more »

Weekly 5: Florida leads nation in boating fatalities


Jonathan Sweet
May 18, 2015

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on 1. Florida leads nation in boating fatalities With 581 crashes and 70 deaths in 2014, Florida tops the list of boating accidents and... Read more »

Economic Snapshot: Year-over-year unemployment declines continue


By Brianna Liestman
May 14, 2015

Unemployment continues its declines this month, albeit at a slow pace. Job openings also continue to increase year-over-year, which is a good sign for the labor market, and small business optimism is coming back after a rough start at the beginning of 2015. Employment situation Total nonfarm payroll... Read more »

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