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Weekly 5: Seattle dealer wins lawsuit over libelous emails

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Boating Industry
October 21, 2014

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1. Seattle dealer wins lawsuit over libelous emails A British Columbia man has been ordered to pay $40,000 in damages for sending... Read more »

Sea Ray honors Bill McGill with lifetime achievement award

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By Brianna Liestman
October 21, 2014

MarineMax runs its business with the idea that boating changes people’s lives. While the company’s goal is to change the lives of MarineMax’s customers, this idea is certainly true for the life of its CEO. Bill McGill, CEO, chairmain and president of MarineMax, received the C.N.... Read more »

Correct Craft acquires PCM, Crusader engine brands

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Jonathan Sweet
October 20, 2014

Correct Craft, owner of the Nautique Boat Company, announced Monday that it acquired both the PCM Marine Engines and Crusader Engines brands from Pleasure Craft Marine Engine Co. Correct Craft now owns 100 percent of both PCM Marine Engines and Crusader Engines. Correct Craft CEO Bill Yeargin said the... Read more »

Economic Snapshot: Housing market index, small business optimism dip slightly

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By Brianna Liestman
October 16, 2014

Both the housing market index and the small business optimism index declined slightly this month after consistent increases in previous months, though home builders still view conditions as good overall and small businesses believe now is the time to expand.  Housing market index The National Association... Read more »

If you want bigger sales in ’15 plan for them now

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By Jim Ackerman
October 16, 2014

The vast majority of independent boat dealers have no marketing plan. Odds are you’re one of them. Which means you have no plan for increasing sales; no plan for bringing in a specific number of new customers; no plan for maximizing your average transaction; no plan for getting existing customers to... Read more »

Lightspeed joins ADP spinoff CDK Global

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By Liz Keener
October 14, 2014

What was formerly known as ADP Lightspeed is now operating under a new name with a new company. Though the marine, powersports and RV division of the new company will keep the Lightspeed branding for its products, the division will be known as CDK Global Recreation. The change comes as the Dealer Services... Read more »

Weekly 5: Arkansas dealer ordered to pay up in consignment dispute

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Boating Industry
October 14, 2014

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Arkansas dealer ordered to pay up in consignment dispute Gary Eubanks, owner of Edgemont Marine, an apparently now-defunct Arkansas... Read more »

Profit-Based marketing for the Boating Industry – Part Six

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By Thaddeus Kubis
October 9, 2014

Editor’s note: Over the past several weeks, Boating Industry has presented a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is the final installment – click here to read Part One, Part Two, Part Three, Part... Read more »

Economic Snapshot: Employment sees pre-recession levels

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By Brianna Liestman
October 9, 2014

We heard some great news at the end of last week with the national unemployment rate reporting under six percent in September. The jobless rate fell 0.2 percentage points to 5.9 percent, the lowest level since July 2008. This is a stark contract from the near 10 percent unemployment we saw five years... Read more »

The educational spectrum of a boat buyer

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By Matt Sellhorst
October 7, 2014

I’m in the process of upgrading my laptop. My Dell is 3 years old, ancient in today’s fast-paced world. But away I go, considering my options. Do I stay with a Dell (it’s been good)? Do I become a hipster Apple guy? Or do I try to get another year or so out of what I have? As I pondered my options,... Read more »

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