Email marketing best practices update

Marketing-ROI

By Bob McCann
July 24, 2014

My mantra for email marketing has always focused on sending the right message to the right audience at the right time. With new rules regarding email marketing being thrown at you from Canada, I need to add another guideline to the list: only send your emails to those who consent to receive them! (Want... Read more »

Economic Snapshot: Home sale numbers could mean slowdown on the way

ForSaleByOwner

By Jonathan Sweet
July 24, 2014

The latest report of new home sales could portend choppy waters ahead for the housing market. Released today by the Commerce Department, new home sales were down sharply in June to a seasonally adjusted annual rate of 406,000. That was down 8.1 percent from May’s 442,000 and, more importantly, down... Read more »

Weekly 5: Sportsman Boats doubling plant size

Weekly-5-07222014

Nicholas Upton
July 22, 2014

The BI Weekly 5 is a collection of news, tips and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1. Sportsman Boats adding 150 jobs, doubling plant size With demand growing for its saltwater fishing boat line, Sportsman... Read more »

Marketing and sales ideas that get us into trouble

Graph-dirkcuys

By John Graham
July 21, 2014

Marketing and sales initiatives are a company’s lifeblood. Yet, the top leadership in many companies harbors serious doubts about the effectiveness of such initiatives. The confidence level among some executives is so low that they’re not sure it would make much difference if they stopped most of... Read more »

Economic Snapshot: Party like it’s 2007

Confetti-Kim

By Jonathan Sweet
July 17, 2014

The recovery may not be as robust as any of us would like, but we continue to creep back to those pre-recessionary days of yore. The latest encouraging number is weekly unemployment claims, which dropped to 302,000 for last week. The four week-average, which is what is generally used as a more accurate... Read more »

Creating a social media strategy

Social-Media-MKHMarketing

By Jonathan Sweet
July 17, 2014

It’s not enough to be on social media. Having a Facebook, Twitter or LinkedIn account is simply the price of entry to communicate with many buyers today. To be truly successful in social media marketing, you have to have a plan on what you are going to achieve and how you are going to get it done. Boating... Read more »

Facebook changes mean more original content, smaller reach

Samantha-Scott

By Liz Keener
July 15, 2014

Facebook business page users with a firm grasp on their insights have likely noticed a change over the past few months. Facebook has implemented another update, again filtering content that’s delivered to newsfeeds, leading many to see a decrease in their organic (non-paid) reach. “They’ve changed... Read more »

Weekly 5: Chicago boat club sued in fatal accident

Weekly-5-07122014

Nicholas Upton
July 15, 2014

The BI Weekly 5 is a collection of news, tips and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1. Chicago boat club sued in fatal accident The only known survivor of a May boat fire and sinking on Lake Michigan is suing... Read more »

Economic Snapshot: Fed likely to end stimulus efforts

The-fed-William-Warby

By Jonathan Sweet
July 10, 2014

Another light week for economic data as we come out of the holiday stupor. The biggest news, in fact, came out of the minutes from June’s Federal Open Market Committee, where most of the members seem to be in favor of ending the Fed’s bond-buying program by this fall. The move is seen as a sign of... Read more »

Catching up with the RBLC advocacy subcommittee

RBLC-Blurb

By Nicholas Upton
July 10, 2014

Advocacy is a slow moving, confusing process. Jeff Gabriel is the first to admit that. He and the Recreational Boating Leadership Council advocacy subcommittee he co-chairs are looking to give the boating community some more insight into the process. He said advocacy is hugely important to the industry,... Read more »

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