Ladies, Let’s Go Fishing sets sights on national efforts through partnerships with NMMA, RBFF

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By Brianna Liestman
July 30, 2015

Ladies, Let’s Go Fishing recently announced partnerships with the National Marine Manufacturers Association (NMMA) and the Recreating Boating and Fishing Foundation (RBFF). Ladies, Let’s Go Fishing is an organization founded in 1997 dedicated to attracting more women to sportfishing and to promoting... Read more »

Economic Snapshot: Pending home sales at third highest ranking of 2015

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By Brianna Liestman
July 30, 2015

While pending home sales declined in June, the numbers are not far off from last month’s reading, which was the highest reading since April 2006. Pending home sales The Pending Home Sales Index fell 1.8 percent to 110.3 in June. The index is still 8.2 percent above June 2014 and, despite the decline,... Read more »

Weekly 5: Flagler Beach not giving up on Sea Ray challenge

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Jonathan Sweet
July 27, 2015

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Flagler Beach not giving up on Sea Ray challenge Flagler County, Fla., voted last week to rezone Sea Ray’s property there to... Read more »

Nautique launches new G23 and G25 boats

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By Brianna Liestman
July 23, 2015

Nautique released the new G23 and G25 towboats on July 17 with an in-person launch party in Austin, Texas, a live webcast and a live Periscope stream. Nautique chose to launch the boats in such a social way, using the hashtag #gamechanger, because they wanted to reach customers all around the world. “In... Read more »

Economic Snapshot: Existing home sales reach eight-year high

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By Brianna Liestman
July 23, 2015

It’s hard not to be optimistic about the housing market this week, as we take a look at pre-recession levels of existing home sales and double-digit year-over-year growth for housing starts. Existing home sales Existing home sales increased 3.2 percent to a seasonally adjusted annual rate of 5.49 million... Read more »

Video: Mercury rolls out new sterndrives, engine features

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Jonathan Sweet
July 22, 2015

Mercury Marine introduced the latest iterations of its purpose-built sterndrive engines this week, adding two V8s to the line-up. Mercury showed the new 6.2-liter V8 300hp and 350hp engines at a media event in Charlotte, N.C., Tuesday morning, followed by testing on Lake Wylie, adding to the product... Read more »

Stingray launches new deck boat models

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By Craig Ritchie
July 21, 2015

Stingray Boats unveiled three new outboard-powered deck boats at its 2016 model-year dealer meeting, held on July 12 and 13 at the company’s Hartsville, North Carolina facility. The company welcomed representatives from more than 40 Stingray dealerships plus some new dealer prospects, some traveling... Read more »

Record ICAST show bodes well for marine industry

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Craig Ritchie
July 17, 2015

A record turnout at the 2015 ICAST show, held at the Orange County Convention Center in Orlando from July 15 to 17, bodes well for the marine industry, according to manufacturers exhibiting at the event. More than 12,000 dealers, retailers, reps and distributors had pre-registered for the world’s largest... Read more »

Economic Snapshot: Builder confidence reaches highest level since 2005

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By Brianna Liestman
July 16, 2015

This week we take a look at the state of confidence and optimism for homebuilders and small businesses, both of which look wildly different from one another for the month. Housing market index Builder confidence in July rose to a level of 60, the highest level for the Housing Market Index since November... Read more »

Discover Boating marketing campaign shows early signs of success in 2015

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By Brianna Liestman
July 16, 2015

Discover Boating’s marketing campaign is on pace to finish the year with huge success, thanks in part to the Stories of Discovery and the organization’s partnership with boating ambassador and country music star Jake Owen. As of date, the Stories of Discovery video views are seeing a 90 percent increase... Read more »

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