Shifting Marina Design Trends

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Tom Kaiser, Senior Editor
April 1, 2014

Add diversity and focus on design to keep your boaters entertained Some of the marine industry’s best speakers encourage their audiences to focus on selling “the big show.” It’s an attitude that’s become more pervasive in an American economy driven by services, which make up approximately 75... Read more »

Washington Update

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April 1, 2014

A closer look at the key issues facing the marine industry It’s easy to be frustrated or turned off by the partisan politics, government shutdowns and other Washington goings-on that make the headlines in our nation’s capital. While we could choose to ignore Washington, the reality is that Washington... Read more »

Government weighing on industry growth

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Jonathan Sweet, Editor in Chief
April 1, 2014

Most feel regulations, policies hurting their companies Thom Dammrich, president of the National Marine Manufacturers Association, said at the Miami International Boat Show that the two things that worried him most were “weather and Washington.” Clearly, he’s not alone as the latest Boating Industry... Read more »

18 solutions to boost sales

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April 1, 2014

Boat dealers share their best ideas for selling more the marine industry may be recovering, but there’s still plenty of room for growth. As more buyers come back into the market, the best dealers are positioning their companies to get a bigger share of the pie. We gathered information from dealers... Read more »

Capital matters

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April 1, 2014

The boating industry heads to Washington for ABC 2014 One of the best opportunities for the marine industry to affect public policy is coming up next month in Washington, D.C. This year’s American Boating Congress will be May 5-7 at the Liaison Capitol Hill, just a short walk from the Capitol. ABC... Read more »

Consumer financing stabilizes

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Liz Keener, Managing Editor
April 1, 2014

Prime and subprime customers receive loan approvals, though lenders are being more diligent Consumer financing has leveled out. It’s great news for consumers trying to get loans, dealers and manufacturers selling units and anyone else in the industry that relies on increased boat sales. Customers with... Read more »

Q&A with Jim Lane, president, Chaparral & Robalo

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Jonathan Sweet, Editor in Chief
April 1, 2014

While not immune to the boating market crash, the Chaparral and Robalo boat brands have weathered the downturn better than many. Jim Lane, president at Chaparral since 1977, has seen his share of ups and downs in the boating market, but says he is confident about the future of the company’s brands.... Read more »

Friday Economic Snapshot: Spring brings warm news

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By Tom Kaiser
March 28, 2014

As winter begins retracting its unusually sharp claws, we’ve seen a raft of economic data blowing in that suggests this past season did indeed have an outsized effect on North American economic activity, but that growth appears to be heating up. In the last few days, we’ve got information suggesting... Read more »

From The Archives: Event marketing

Events

By Nicholas Upton
March 28, 2014

Creating a fun or educational atmosphere through an event will put get customers energized about being on the water and put them in the buying mood. What could be better! A well-executed event not only brings customers back, but those customers bring friends too. It’s also an easy way to extend the... Read more »

Leveraging local media

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By Bob McCann
March 25, 2014

According to a recent Cross-Platform Report from Nielson, the average American adult spends 11 hours a day consuming electronic media, with TV and radio continuing to claim the top spots — that’s nearly all of our waking hours! While advertising on these platforms can quickly exhaust your marketing... Read more »

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