X

Social Proof: The missing link to a more profitable 2015

Social-Proof-Ricardo-Alarcon

By Matt Sellhorst
January 8, 2015

As I covered the 24/7 Selling Machine, you heard me talk a lot about the use of testimonials or what I call Social Proof. Today, I’m going to share why this may be the missing link to a more profitable 2015. As I write this, I’m down at the MDCE in Orlando getting ready to present tomorrow for hundreds... Read more »

Economic Snapshot: Full employment by 2016?

help wanted sign

By Brianna Liestman
January 8, 2015

Let’s kick off 2015’s economic coverage with some good news, shall we? To start, we’ll look at private sector employment. According to Mark Zandi, chief economist of Moody’s Analytics, at the current pace of job growth, the economy will be back to full employment by this time next year. Expansion... Read more »

Weekly 5: Dealers optimistic at Houston boat show

Weekly-5-01052015

Boating Industry
January 6, 2015

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Dealers optimistic at Houston boat show Early reports from the Houston International Boat, Sport & Travel Show have dealers... Read more »

Why you are losing sales in today’s boat sales world

Machine-Catherine

By Matt Sellhorst
January 6, 2015

We were talking about the components to a 24/7 Selling Machine when I ended last time (with the Shock & Awe Package and Boat Buyer’s Guide). Today, I have a lot of valuable info to cover, so let’s jump right in. Here are the major components of a 24/7 Selling Machine: Shock & Awe Package Boat... Read more »

2015 Industry Outlook

ForecastLead-new-digital610x300

Jonathan Sweet, Editor in Chief
December 31, 2014

From optimism to confidence Even though boat sales bottomed out in 2011, even though the boating industry has continued to grow since then, the last couple of years have been ones of what can best be described as cautious optimism. But with an improving economy, and another year of robust boat sales... Read more »

2015 Challenges & Solutions

Challenges-new-digital610x300

Jonathan Sweet
December 31, 2014

Industry leaders share their thoughts on the top issues facing the boating industry this year To go beyond the numbers, we asked several industry leaders what they saw as the key challenges the marine industry will be dealing with in 2015 and beyond. In the print edition, some answers were edited for... Read more »

Q&A with Correct Craft president & CEO Bill Yeargin

Bill Yeargin

Jonathan Sweet, Editor in Chief
December 31, 2014

Although small, the wake segment has recovered more quickly than other parts of the market and is getting plenty of attention. Boating Industry talked to Bill Yeargin, president and CEO of Correct Craft, parent company of Nautique Boat Company, one of the biggest players in that segment. Correct Craft... Read more »

Evolution vs. Revolution

Chaparral0794-lead610x300

Brianna Liestman, Managing Editor
December 31, 2014

Two engine manufacturers take different design paths and aim to bring innovation to the sterndrive market As the economy is slowly improving, the sterndrive segment is seeing more innovation and change. With this innovation comes a turning point for marine engine manufacturing. The automotive industry... Read more »

Opportunities in boat clubs, sharing

p38x42-BI15JAN-BoatClubs.indd

Nicholas Upton, Associate Editor
December 31, 2014

Creating synergies and new profit centers Not long ago, boat rental was seen as the competition of boat dealers. But in the shadow of the great recession, drastic changes have brought clubs and rentals into the realm of traditional boat dealers and stakeholders. That novel alliance has created new synergies... Read more »

Economic Snapshot: Consumer confidence improves, strong year-over-year gains in pending home sales

ForSaleByOwner

By Brianna Liestman
December 31, 2014

To close out 2014, we have some positive news in consumer confidence and pending home sales. Hopefully this confidence will provide strong economic momentum going into 2015. Consumer confidence Consumer confidence improved in December to 92.6, which is up from 91.0 in November and marks the second-highest... Read more »

« Previous PageNext Page »