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The educational spectrum of a boat buyer

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By Matt Sellhorst
October 7, 2014

I’m in the process of upgrading my laptop. My Dell is 3 years old, ancient in today’s fast-paced world. But away I go, considering my options. Do I stay with a Dell (it’s been good)? Do I become a hipster Apple guy? Or do I try to get another year or so out of what I have? As I pondered my options,... Read more »

5 ways to maximize your YouTube video marketing

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By Tim Claxton
October 7, 2014

Do you want a better return from your YouTube marketing? YouTube is the second most popular search engine after Google but often lower priority for marketing. Over 100 hours of video are uploaded every minute, so the challenge is how do you make your boat videos visible to potential consumers amongst... Read more »

Economic Snapshot: Six months of consecutive job growth

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By Brianna Liestman
October 2, 2014

The ADP National Employment Report showed private sector employment increased by 213,000 jobs in September. This marks the sixth consecutive month of employment gains above 200,000 and is comparable to the number of jobs added in September 2013. Small businesses led the way this month with 88,000 jobs... Read more »

Tangible marketing leads to increased boat sales

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By Brianna Liestman
October 2, 2014

The tangible is always more enticing and that’s particularly true in the marine industry. Getting a customer in front of or on a boat invigorates and excites them about being on the water. Fish Tale Sales & Service took this to heart with their marketing and chose to put their boats in front... Read more »

2014 Boating Industry Movers & Shakers

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Jonathan Sweet, Editor in Chief
September 30, 2014

As the industry continues its recovery in 2014, it’s clear that a spirit of innovation has taken hold for many companies. The Movers & Shakers awards are all about recognizing those innovators, those companies and leaders that have embraced change and adapted to today’s radically different boating... Read more »

Boating Industry names Jim Lane, Buck Pegg Movers & Shakers of the Year

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By Jonathan Sweet
September 30, 2014

TAMPA – Chaparral and Robalo’s Jim Lane and Buck Pegg were named the Boating Industry Movers & Shakers of the Year in a ceremony here Tuesday morning. Editor-in-chief Jonathan Sweet presented the marine industry veterans with their awards during the annual IBEX Industry Breakfast, as well as... Read more »

Boating Industry’s 2014 Bold Moves

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Jonathan Sweet
September 30, 2014

Boating Industry’s 2014 Bold Moves With a record number of nominations for the Movers & Shakers awards this year, there were many great individuals and companies we weren’t able to recognize as one of our finalists for Mover & Shaker of the Year. Once again, the team at Boating Industry... Read more »

Wakes still driving towed watersports

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Nicholas Upton, Associate Editor
September 30, 2014

The summer of 2014 has given the industry a great look at the state of watersports. Despite the long, rainy spring, the weather was good enough to get a real taste of what the watersports segment was doing. According to the Sports & Fitness Industry Association participation reports from 2013, the... Read more »

MDCE Preview 2014

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Kelsey Houle
September 30, 2014

Expanded conference offers more education, expo time We’re only weeks away from what promises to be the biggest Marine Dealer Conference & Expo yet, with more educational sessions for attendees, an expanded expo hall schedule and plenty of networking opportunities. MDCE 2014, scheduled to take... Read more »

Profit-Based Marketing for the Boating Industry – Part Five

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By Thaddeus Kubis
September 30, 2014

Editor’s note: Over the past several weeks, Boating Industry has presented a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is Part Five – click here to read Part One, Part Two, Part Three and Part Four.... Read more »

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