If you want bigger sales in ’15 plan for them now


By Jim Ackerman
October 16, 2014

The vast majority of independent boat dealers have no marketing plan. Odds are you’re one of them. Which means you have no plan for increasing sales; no plan for bringing in a specific number of new customers; no plan for maximizing your average transaction; no plan for getting existing customers to... Read more »

Lightspeed joins ADP spinoff CDK Global

CDK for Web

By Liz Keener
October 14, 2014

What was formerly known as ADP Lightspeed is now operating under a new name with a new company. Though the marine, powersports and RV division of the new company will keep the Lightspeed branding for its products, the division will be known as CDK Global Recreation. The change comes as the Dealer Services... Read more »

Weekly 5: Arkansas dealer ordered to pay up in consignment dispute


Boating Industry
October 14, 2014

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Arkansas dealer ordered to pay up in consignment dispute Gary Eubanks, owner of Edgemont Marine, an apparently now-defunct Arkansas... Read more »

Profit-Based marketing for the Boating Industry – Part Six


By Thaddeus Kubis
October 9, 2014

Editor’s note: Over the past several weeks, Boating Industry has presented a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is the final installment – click here to read Part One, Part Two, Part Three, Part... Read more »

Economic Snapshot: Employment sees pre-recession levels

help wanted sign

By Brianna Liestman
October 9, 2014

We heard some great news at the end of last week with the national unemployment rate reporting under six percent in September. The jobless rate fell 0.2 percentage points to 5.9 percent, the lowest level since July 2008. This is a stark contract from the near 10 percent unemployment we saw five years... Read more »

The educational spectrum of a boat buyer


By Matt Sellhorst
October 7, 2014

I’m in the process of upgrading my laptop. My Dell is 3 years old, ancient in today’s fast-paced world. But away I go, considering my options. Do I stay with a Dell (it’s been good)? Do I become a hipster Apple guy? Or do I try to get another year or so out of what I have? As I pondered my options,... Read more »

5 ways to maximize your YouTube video marketing


By Tim Claxton
October 7, 2014

Do you want a better return from your YouTube marketing? YouTube is the second most popular search engine after Google but often lower priority for marketing. Over 100 hours of video are uploaded every minute, so the challenge is how do you make your boat videos visible to potential consumers amongst... Read more »

Economic Snapshot: Six months of consecutive job growth


By Brianna Liestman
October 2, 2014

The ADP National Employment Report showed private sector employment increased by 213,000 jobs in September. This marks the sixth consecutive month of employment gains above 200,000 and is comparable to the number of jobs added in September 2013. Small businesses led the way this month with 88,000 jobs... Read more »

Tangible marketing leads to increased boat sales


By Brianna Liestman
October 2, 2014

The tangible is always more enticing and that’s particularly true in the marine industry. Getting a customer in front of or on a boat invigorates and excites them about being on the water. Fish Tale Sales & Service took this to heart with their marketing and chose to put their boats in front... Read more »

2014 Boating Industry Movers & Shakers

MoversShakers lead-610x300

Jonathan Sweet, Editor in Chief
September 30, 2014

As the industry continues its recovery in 2014, it’s clear that a spirit of innovation has taken hold for many companies. The Movers & Shakers awards are all about recognizing those innovators, those companies and leaders that have embraced change and adapted to today’s radically different boating... Read more »

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