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Volvo Penta unveils new Forward Drive engine

Volvo Miami2015

Jonathan Sweet
February 11, 2015

Looking to take advantage of the growing water sports market, Volvo Penta introduced its new Forward Drive technology Wednesday in Miami. “This is a transformative technology that will be as innovative as IPS was 10 years ago,” said Ron Huibers, president of Volvo Penta of the Americas, referring... Read more »

How to generate more leads and sell more boats with video

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By Matt Sellhorst
February 10, 2015

Where do most of your leads come from? Maybe BoatTrader? Referrals? Your website? Boat shows? There is a little used strategy that’s virtually free in today’s high tech world that pours fuel on the fire to those listed above. And gives you more opportunity to put money in the bank each and every... Read more »

Weekly 5: National Marine Sanctuary proposed for California Central Coast

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Boating Industry
February 10, 2015

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1. National Marine Sanctuary proposed for California Central Coast A large stretch of coast in California has been proposed... Read more »

Economic Snapshot: Advance estimates indicate GDP expanded 2.6 percent in fourth quarter

Hand Money

By Brianna Liestman
February 5, 2015

We are seeing small dips in gross domestic product growth from the last quarter and in ADP employment and ISM manufacturing from December to January, but these numbers are not too shocking as we enter the winter months. And as we know, we need to really be paying attention to year-over-year comparisons,... Read more »

Q&A with Navico’s executive team

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By Jonathan Sweet
February 5, 2015

Navico – the parent company of the Simrad, Lowrance and B&G brands – recently hosted the boating press at an event to show off its latest products and what’s coming later this year. Boating Industry was there and while we can’t share information on many of the products for a few months, we... Read more »

Online inventory checkup

Online-Inventory

By Justin Di Vilio
February 3, 2015

I am an avid online researcher and shopper. I typically will not step foot into a store to make a major purchase without clicking away on my keyboard or swiping through my iPhone. As such, one of my biggest pet peeves as a “have it now” Millennial is not finding exactly what I saw online in the physical... Read more »

Weekly 5: NMMA: Diesel engine shipments decreased in 2014

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Boating Industry
February 3, 2015

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1. NMMA: Diesel engine shipments decreased in 2014 Shipments of diesel engines decreased 5.5 percent in 2014 for NMMA’s control... Read more »

Economic Snapshot: Consumer confidence highest since August 2007

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By Brianna Liestman
January 29, 2015

Hopefully everyone has seen and will see the effects of consumer confidence’s 7.5-year high at boat shows. Paired with positive annual growth in new and existing home sales, opportunities are high for this to be a productive season.  Consumer confidence  Consumer confidence rose in January, now standing... Read more »

Self-marketing: The salesperson’s other job

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By John Graham
January 29, 2015

Even highly experienced and successful salespeople can have a blind spot. So intent on what they want to accomplish, it’s easy to ignore how others view them. And it isn’t always complimentary. “Oh, don’t take Sally seriously. Just remember that she’s in sales.” This is one reason why year-after-year... Read more »

All in the Family

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Kelsey Houle
January 27, 2015

How marine businesses manage relationships and plan for the future At the “A Contrarian Strategy for Preserving Wealth” session during the Marine Dealers Conference and Expo in November, Tom Deans, Ph.D., provided some potentially concerning statistics: Only 12 percent of family owned businesses... Read more »

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