Economic Snapshot: Consumer confidence highest since 2007, housing slows


By Brianna Liestman
July 31, 2014

The housing market is seeing a lag in its pending home sales and home appreciation, but with consumer confidence at an almost seven-year high, we can’t be too disappointed. Consumer confidence: A reason to rejoice The Consumer Confidence Index is seeing an increase to 90.9, much higher than economists... Read more »

Is it the right time to hire?


July 31, 2014

A recent email from Neal Harrell over at Brooks Marine Group, a recruiting firm for the boating industry, got us thinking again about the ways the job market has changed. Here’s some of what Neal had to say: We’re happy to report that hiring is way, way up across the recreational marine industry.... Read more »

Weekly 5: New Jersey dealer missing in boat crash


Nicholas Upton
July 29, 2014

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on   1. New Jersey dealer missing in boat crash Andrew Biddle, a champion powerboat racer and manager of New Jersey’s Professional... Read more »

Strong international presence at Chris-Craft dealer meeting


By Craig Ritchie
July 29, 2014

Dealers from 23 different countries gathered in Sarasota, Fla., in mid-July to see the latest offerings from Chris-Craft as the company celebrates its 140th anniversary. More than 120 dealer principals and senior staff attended Chris-Craft’s annual dealer meeting, representing dealerships from the... Read more »

Email marketing best practices update


By Bob McCann
July 24, 2014

My mantra for email marketing has always focused on sending the right message to the right audience at the right time. With new rules regarding email marketing being thrown at you from Canada, I need to add another guideline to the list: only send your emails to those who consent to receive them! (Want... Read more »

Economic Snapshot: Home sale numbers could mean slowdown on the way


By Jonathan Sweet
July 24, 2014

The latest report of new home sales could portend choppy waters ahead for the housing market. Released today by the Commerce Department, new home sales were down sharply in June to a seasonally adjusted annual rate of 406,000. That was down 8.1 percent from May’s 442,000 and, more importantly, down... Read more »

Weekly 5: Sportsman Boats doubling plant size


Nicholas Upton
July 22, 2014

The BI Weekly 5 is a collection of news, tips and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on   1. Sportsman Boats adding 150 jobs, doubling plant size With demand growing for its saltwater fishing boat line, Sportsman... Read more »

Marketing and sales ideas that get us into trouble


By John Graham
July 21, 2014

Marketing and sales initiatives are a company’s lifeblood. Yet, the top leadership in many companies harbors serious doubts about the effectiveness of such initiatives. The confidence level among some executives is so low that they’re not sure it would make much difference if they stopped most of... Read more »

Economic Snapshot: Party like it’s 2007


By Jonathan Sweet
July 17, 2014

The recovery may not be as robust as any of us would like, but we continue to creep back to those pre-recessionary days of yore. The latest encouraging number is weekly unemployment claims, which dropped to 302,000 for last week. The four week-average, which is what is generally used as a more accurate... Read more »

Creating a social media strategy


By Jonathan Sweet
July 17, 2014

It’s not enough to be on social media. Having a Facebook, Twitter or LinkedIn account is simply the price of entry to communicate with many buyers today. To be truly successful in social media marketing, you have to have a plan on what you are going to achieve and how you are going to get it done. Boating... Read more »

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