Social media: 66 tips and tools to grow your business
Jonathan Sweet, Editor-in-Chief
May 1, 2013
Pinterest, Facebook, YouTube, like, SEM, poke, Tweet, fan, hashtag, SEO, Instagram, Google+, graph, feed – it’s easy to get lost in the world of social media and digital marketing. Whether you’re trying to get started in social media or just looking to do it better, it can be a daunting task. In... Read more »
Winning the Culture War
Tom Kaiser, Senior Editor
May 1, 2013
Make your workplace one where your team has fun, and your back Any engaged business leader wants his or her company to be a positive environment where employees are happy, customers pick up on the good vibes and turnover is minimized. Much has been made about the Apples, Facebooks and Googles of the... Read more »
The integrated helm
Brent Renneke, Managing Editor
May 1, 2013
Driven by technological advancements, helm displays have become all-in-one solutions offering more than many ever thought possible. Innovation in technology has made the seemingly impossible commonplace. And those never-dreamt-of capabilities in smartphones, homes and cars are not lost on the marine... Read more »
Outboards getting technical
Tom Kaiser, Senior Editor
May 1, 2013
Buying patterns, tech advances favor outboard power, with electric lurking in the shadows Inextricably linked to growing segments like pontoons and aluminum fishing boats, outboard motors shed fewer sales during the recession than inboards and sterndrives, and have even posted slight year-over-year sales... Read more »
8 Tools to impress on social media
Brent Renneke, Managing Editor
May 1, 2013
Boat Trader Marketing Solutions This tool is a social media management platform that allows you to source, curate and distribute content to your social networks from a central dashboard. With a team of Boat Trader writers to craft content specific to your business, finding content to post is... Read more »
At the Helm: Get social
Jonathan Sweet, Editor-in-Chief
May 1, 2013
Way back in 2009, I first started presenting to business owners on the topic of social media. The reaction back then to this new-fangled technology was predictably confused. I was often asked why companies should spend their time worrying about social media. After all, the user numbers were miniscule:... Read more »
15 Twitter accounts you should follow today
Jonathan Sweet, Editor-in-Chief
May 1, 2013
15 Twitter accounts you should follow today: @BoatingIndustry – official Twitter account of Boating Industry magazine @boatsdotcom – Boats.com @BoatUS – Boat Owners Association of the United States @calculatedrisk – Calculated Risk economics blog @ChrisKourtakis – social media consultant @discoverboating... Read more »
8 Marine industry companies that get it
Jonathan Sweet, Editor-in-Chief
May 1, 2013
Besides the companies we talked to for this article (see Social media: 66 tips and tools to grow your business), there are several others in the marine industry that are doing a great job with their social media. Check out these eight companies to see what’s working for them. Bayliner’s... Read more »
New Sea Ray president aims for new energy within the brand
May 1, 2013
Formerly with Boston Whaler, Tim Schiek aims to leverage his experience in the higher-end boat market, as well as improve dealer relations within Sea Ray’s network. Recently, Brunswick named former Boston Whaler President Tim Schiek as the next president of the company’s Sea Ray brand. With the appointment,... Read more »
Lobbying for a change
Liz Walz, Columnist
May 1, 2013
Regardless of political affiliation, I don’t think many Americans that content with the state of the economy or the health of the federal government these days. But there is only so much you can do. You have work of your own, right? Running a marine business is a tough job. A full-time job. Here’s... Read more »
