8 Marine industry companies that get it
Besides the companies we talked to for this article (see Social media: 66 tips and tools to grow your business), there are several others in the marine industry that are doing a great job with their social media. Check out these eight companies to see what’s working for them.
The boat builder posts frequently on every major platform and quickly responds to customer complaints and comments.
The Indiana-based boat dealer promotes the boating lifestyle to followers through contests, video, photos and more.
The 2012 Boating Industry Top 100 Dealer of the Year incorporates its social media efforts into its website with frequent updates to drive business to its Florida locations.
The engine maker engages its fans with interesting photos, videos and posts that drive comments and shares.
Prince William Marina
The Virginia-based dealer (and Top 100 Hall of Fame member) uses social media to drive customers to its many events and drive more sales.
As the leader in on-water assistance, Sea Tow uses social media to communicate with clients and potential clients. The company has also launched a mobile app to make it even easier for clients to reach them from the water.
With locations across the country, Skipper Bud’s uses social media to promote events, deliver news and info and provide customer service. Most locations have their own Facebook page to tailor a local message.
The company uses videos and other tools to demonstrate its new technology and encourages its fans to share the information widely, garnering plenty of attention for the brand.