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8 Marine industry companies that get it

Jonathan Sweet, Editor-in-Chief
May 1, 2013
Filed under Features, May 2013 Social Media Resources

 

Besides the companies we talked to for this article (see Social media: 66 tips and tools to grow your business), there are several others in the marine industry that are doing a great job with their social media. Check out these eight companies to see what’s working for them.

 

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Bayliner’s social media (Click image to view larger)


Bayliner

The boat builder posts frequently on every major platform and quickly responds to customer complaints and comments.

Facebook.com/baylinerboats
YouTube.com/baylinerboating
Plus.google.com/+bayliner
Twitter.com/baylinerboats
Pinterest.com/baylinerboats

B&E Marine
The Indiana-based boat dealer promotes the boating lifestyle to followers through contests, video, photos and more.

Facebook.com/BEmarine
YouTube.com/BandEmarine1
Twitter.com/BEmarine

Legendary Marine
The 2012 Boating Industry Top 100 Dealer of the Year incorporates its social media efforts into its website with frequent updates to drive business to its Florida locations.

Facebook.com/LegendaryMarine
YouTube.com/destinboatgirl
Twitter.com/legendarymarine

Mercury Marine
The engine maker engages its fans with interesting photos, videos and posts that drive comments and shares.

Facebook.com/MercuryMarine
Youtube.com/mercurymarinetv
Twitter.com/mercurymarine

Prince William Marina
The Virginia-based dealer (and Top 100 Hall of Fame member) uses social media to drive customers to its many events and drive more sales.

Facebook.com/pwmarina
Youtube.com/PWMarina
Twitter.com/pwmarina

Sea Tow
As the leader in on-water assistance, Sea Tow uses social media to communicate with clients and potential clients. The company has also launched a mobile app to make it even easier for clients to reach them from the water.

Facebook.com/SeaTow
Twitter.com/seatow

Skipper Bud’s
With locations across the country, Skipper Bud’s uses social media to promote events, deliver news and info and provide customer service. Most locations have their own Facebook page to tailor a local message.

Twitter.com/SkipperBuds

Yamaha
The company uses videos and other tools to demonstrate its new technology and encourages its fans to share the information widely, garnering plenty of attention for the brand.

Facebook.com/yamahaoutboards
Youtube.com/yamahaoutboardsusa
Twitter.com/yamahaoutboards

 

Comments

One Response to “8 Marine industry companies that get it”

  1. amanda kanas on May 9th, 2013 3:55 pm

    Another company that really gets it…Boston Whaler

    [Reply]

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