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Canadian boat and engines sales dipped in 2013

Kelsey Houle
March 1, 2014
Filed under Features

Retail sales of new boats and outboard engines in Canada totaled $2 billion last year, a 2 percent decrease compared to 2012.

That’s according to the National Marine Manufacturer Association’s 2013 Canadian Statistical Abstract, which uses data tabulated from October 1, 2012 to September 30, 2013.

Other highlights from the report:

• Pre-owned boat retail sales declined two percent from 2012
• Aluminum pontoon outboard retail sales increased 12 percent and accounted for 27 percent of total metal outboard boats sold in 2013
• Inflatable boats experienced the second largest increase in retail sales after aluminum pontoons, with a sales increase of eight percent in 2013
• An estimated 15 million Canadian adults, equating to 44 percent of the population, went boating last year. That compares with 37.8 percent of U.S. adults, or 88 million.

In 2012, Canada’s new boat and engine retail sales were estimated to have increased by 13 percent over the prior year, according to NMMA Canada. Sales were strong across the board with a 14 percent increase in shipments of fiberglass units and a 16 percent gain in aluminum boats.

The 2013 decline in Canada is in contrast to the numbers for the U.S. boating market, where new powerboat sales grew an estimated 5 percent in 2013 after a 10.1 percent increase in 2012, according to NMMA.

Canadian and U.S. NMMA members can purchase a printed copy of the abstract for $85. Non-members can purchase the abstract for $950.

“The 2013 Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the Canadian recreational boating industry, providing an unparalleled resource for industry stakeholders,” said Sara Anghel, executive director/vice-president government relations, NMMA Canada. “The Abstract provides the industry with one common set of numbers to reference when assessing the Canadian recreational marine market. It is an invaluable tool for our industry in understanding the economics of boating and getting a comprehensive look at how all segments of our industry are faring.”

Containing the most current market facts and figures available, the abstract presents detailed charts and graphs on sales, participation, the retail market, imports/exports, the pre-owned boat market and more. The data, which cover 2009 through 2013, are analyzed by market segment, region and province, enabling businesses to identify regional and segment trends. For more information about the abstract, visit nmma.ca.

 

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