Brunswick signs on as MRAA Platinum Partner
Marine Retailers Association of the Americas
August 2, 2012
Filed under News
MINNEAPOLIS — Brunswick Corporation, a leader in the recreational marine industry, has signed on as a Platinum Member of the Marine Retailers Association of the Americas (MRAA), the highest level of support for the association.
“Brunswick’s leadership within the marine industry makes the company an invaluable partner for our association,” says Matt Gruhn, president of MRAA. “We appreciate their commitment to the dealer body, and look forward to exploring innovative ways we can work together to improve the experiences of our members and their customers.”
Since it entered the marine industry in 1960, Brunswick Corporation has demonstrated its commitment to its Brunswick Boat Group and Mercury Marine dealer partners, introducing innovative offerings such as Brunswick Dealer Advantage to support dealers’ long-term success.
“Brunswick Corporation understands that to be successful as a company and as an industry, our dealers must also be successful,” says Andy Graves, president of Brunswick Boat Group. “Our partnership with the MRAA is one way we can help ensure a healthy, profitable dealer body.”
About Marine Retailers Association of the Americas
Celebrating its 40th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit www.MRAA.com.
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visitwww.brunswick.com.