NMMA Customer Satisfaction Index Program recognizes 41 boat and engine manufacturers with Marine Industry CSI awards

National Marine Manufacturers Association
September 13, 2012
Filed under News

Press Release

CHICAGO – September 11, 2012 – The National Marine Manufacturers Association (NMMA) today recognized recipients of the 2012 Marine Industry CSI Awards for the award period from April 2011 through March 2012. A total of 41 boat and engine manufacturers were recognized for excellence in customer satisfaction as part of NMMA’s Customer Satisfaction Index (CSI) program.

Award recipients will be acknowledged during the annual Industry Breakfast at the 2012 International BoatBuilders’ Exhibition and Conference (IBEX) in Louisville, Kentucky.

The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2011 and March 31, 2012.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 32,000 consumers.

“It is an honor to recognize these manufacturers for their outstanding focus on the creation of quality products and an enjoyable customer experience,” notes Terry Leitz, NMMA’s director of CSI programs. “Recipients of the CSI Awards are leading the recreational boating industry forward by ensuring feedback from their customers is an integral part of their planning and manufacturing functions.”

The following companies are being honored with 2012 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

AVALON\TAHOE
Pontoon Boats

BAYLINER
Sterndrive Bowrider Boats
Sterndrive Cuddy and Express Boats

BENNINGTON MARINE
Pontoon Boats
BOSTON WHALER
Fiberglass Outboard Boats

CHAPARRAL BOATS
Deck Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy and Express Boats

CRESTLINER BOATS
Aluminum Outboard Boats

CYPRESS CAY
Pontoon Boats

FOREST RIVER MARINE
Pontoon Boats

FORMULA BOATS
Sterndrive Bowrider Boats
Sterndrive Cuddy and Express Boats

G3 BOATS
Pontoon Boats
Aluminum Outboard Boats

GODFREY PONTOONS
Pontoon Boats

GRADY-WHITE BOATS
Fiberglass Outboard Boats

HARRIS FLOTEBOTE
Pontoon Boats

HONDA MARINE
Outboard Engines

HURRICANE
Deck Boats

INDMAR PRODUCTS
Inboard Engines

LOWE BOATS
Aluminum Outboard Boats
Deck Boats
Pontoon Boats

LUND BOATS
Aluminum Outboard Boats
Fiberglass Outboard Boats

MALIBU BOATS / AXIS WAKE RESEARCH
Inboard Watersports Boats

MANITOU BOATS
Pontoon Boats

MASTERCRAFT BOATS
Inboard Watersports Boats

MERCURY MARINE
Outboard Engines
Inboard Engines
Sterndrive Engines

MONTEREY BOATS
Sterndrive Bowrider Boats

MOOMBA BOATS
Inboard Watersports Boats

NAUTIQUE BOATS
Inboard Watersports Boats

PALM BEACH MARINECRAFT
Pontoon Boats

POLAR KRAFT BOATS
Aluminum Outboard Boats

PREMIER MARINE
Pontoon Boats

PURSUIT BOATS
Fiberglass Outboard Boats

REGAL MARINE
Deck Boats
Inboard Express Cruisers Boats
Sterndrive Bowrider Boats

REGULATOR MARINE
Fiberglass Outboard Boats

ROBALO BOATS
Fiberglass Outboard Boats

SEA RAY BOATS
Deck Boats
Inboard Express Cruisers Boats
Inboard Motor Yachts and Trawlers
Sterndrive Bowrider Boats
Sterndrive Cuddy and Express Boats

SKEETER BOATS
Fiberglass Bass Boats
Fiberglass Outboard Boats

SUPRA BOATS
Inboard Watersports Boats

SUZUKI MOTOR CORP., AMERICAN
Outboard Engines

TIARA YACHTS
Inboard Express Cruiser Boats
Inboard Fishing Express Boats

TIGE BOATS
Inboard Watersports Boats

TROPHY MARINE
Fiberglass Outboard Boats

VOLVO PENTA
Sterndrive Engines

YAMAHA OUTBOARDS
Outboard Engines

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