Crestliner Receives Fifth Consecutive NMMA CSI Recognition Award For Excellence In Customer Satisfaction For Aluminum Boats

Brunswick Corporation
September 18, 2012
Filed under News

Press Release

Little Falls, Minn., Sept. 17, 2012 - For the fifth year in a row, Crestliner has been recognized for excellence in customer satisfaction and the pursuit of continuous improvement with a Marine Industry CSI Recognition Award, given by the National Marine Manufacturers Association (NMMA). This prestigious award honors boat builders whose customer-satisfaction scores, based on independent surveys of all their new boat customers, are among the best in the industry.

Based on a program survey of more than 32,000 consumers across the industry, Crestliner received the 2012 NMMA CSI Recognition Award in the category of Aluminum Outboard Boats. A total of 41 boat and engine manufacturers were recognized across all categories.

“We at Crestliner couldn’t be more proud of our five consecutive CSI Awards,” said Lori Kneeland, Crestliner’s marketing manager. “We strive to deliver products that are ‘Built Right’ for our customers and their boating lifestyles. This honor is an ongoing testament to the success of those efforts. We also share this award with our outstanding network of dealers, whose tireless service contributes greatly to customer loyalty and support.”

Crestliner will be recognized along with other award recipients at the 2012 International BoatBuilders’ Exhibition and Conference (IBEX) in Louisville, Ky., Oct. 2 – 4, 2012. As the official NMMA release notes:

“The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2011 and March 31, 2012.”

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