Chaparral and Robalo introduce mobile app designed by Jester Communications

Jester Communications and Marine Products Corporation
October 2, 2012
Filed under News

Press Release

Jestercom to Show Mobile Apps and Websites for Boatbuilders and Dealers at IBEX 2012

LOUISVILLE, Ky. – Oct. 1, 2012 – (Marine NewsWire) Jester Communications (Jestercom), the developer of award-winning mobile apps for the marine industry, has developed a custom app for the Chaparral and Robalo boat brands.

The app, which runs on the Apple iPad platform, provides a powerful tool for boatbuilders to communicate with their dealers and for dealers to manage leads and sales with their customers.

“Our goal was to develop an iPad app that would provide each dealership access to all information in regards to our product line in a user-friendly format,” said Jim Lane, president of Chaparral Boats and Robalo Boats. “We believe this powerful yet intuitive interface will help our dealers sell more effectively in today’s challenging environment.”

Using the Jestercom Application Management System, the dealership can synchronize and manage leads end-to-end through the selling process. They can create customized brochures and videos, walk the customer through boat-by-boat selections, produce detailed comparison charts against competitive products, calculate finance terms and sell add-ons. The app manages all communication between dealer and customer with online chat sessions as well as social feeds via Facebook, Twitter and Owners Clubs.

In addition, the app permits the boatbuilder to manage what information goes to which dealers, see analytics on how dealers are using the app and how the app is having the most impact for end customers and synchronize leads across the dealer network. It also provides a mechanism for distributing brochures, videos, logos, images and other marketing materials to dealers, as well as product alerts and service bulletins.

“The dealer app provides a tool for boatbuilders to increase sales and brand loyalty through enhanced communication with the dealer network, keeping the brand relevant with updates, alerts, sales tools, info packets and visuals sent to mobile devices,” said Jared Jester, president of Jester Communications.

Jestercom apps have been honored with numerous industry awards, including the National Marine Manufacturers Association Innovation Award, Marine Marketers of America Neptune Award and National Favorite Website Award.

Jestercom will showcase its range of mobile app and Web-based capabilities for the marine industry at the International BoatBuilders’ Exhibition and Conference (IBEX) at the Kentucky Exposition Center in Louisville, Ky., Oct. 2-4, 2012. The booth number is 1167.

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