BRP named MRAA Platinum Partner
Marine Retailers Association of the Americas and Bombardier Recreational Products Inc.
October 3, 2012
Filed under News
MINNEAPOLIS — BRP, a world leader in the outboard engine market, has signed on as a Platinum Member of the Marine Retailers Association of the Americas, the highest level of support for the association.
“With the recent news of BRP’s $15 million investment in its Evinrude outboard engine facility, it’s clear the company is planning a bright future in the boating business, ” says Matt Gruhn, President of MRAA. “We are thrilled to be a part of that future by partnering with an industry leader that is also committed to supporting the dealer body.”
The Evinrude outboard engine division is owned and operated by BRP, which also owns several other recreational and powersports brands including Can-Am Roadster, Can-Am ATV and SSV, Sea-Doo, Ski-Doo, Lynx and Rotax engines. BRP’s newly renovated campus in Sturtevant, Wis., unites the entire Evinrude team under one roof, including those responsisble for R&D, manufacturing, procurement, sales and marketing. One hundred percent of Evinrude E-TEC outboard engine final production takes place at the Evinrude campus.
“Through constant innovation and manufacturing excellence, Evinrude is commited to providing its dealer network with the highest-performing outboard engines on the water,” says Steve Laham, North American Vice President, Evinrude Sales, Marketing and After-Sales. “Our sponsorship and partnership with the MRAA represents another way BRP is able to support our dealers and invest in their success.”