Mercury marketing unveils new brand standards
Christopher Gerber (CGerber@BoatingIndustry.com)
October 5, 2012
Filed under News
FOND DU LAC, Wis. –Mercury Marine has introduced new branding that includes a refresh of its corporate logo.
Mercury understands the value of its logos and word marks and introduces this change to replace the previous logo in nearly all instances.
“The update to our logo and other brand assets more closely align with the contemporary look of our products. We felt the new look needed to be a reflection of our focus on continued development, innovation and growth,” said Mike Shedivy, Mercury Marine President EMEA, Mercury Marine. “This is an investment in our most valuable asset, our brand.”
The new branding is being rolled out globally on Mercury’s Digital Asset Manager (DAM) system, which can be accessed by media, dealers, boatbuilders and other partners.