|FORT LAUDERDALE, Fla.– Show Management, the company that manages and produces five major boat shows in Florida, including the Fort Lauderdale International Boat Show, the largest in-water boat show in the world, is pleased to announce that its mobile app, MyBoatShow, has won a 2012 W3 Gold Award from the International Academy of the Visual Arts (IAVA). Fewer than 10 percent of more than 3,000 entries were selected as Gold Winners.
The W3 Awards are sanctioned and judged by the IAVA, an invitation-only body consisting of top-tier professionals from media, interactive, advertising, public relations and marketing firms. Members include executives from organizations such as Brandweek, Disney, HBO, Wired and Yahoo!, among others. The awards honor outstanding web and mobile marketing submitted by marketing firms and web designers around the world. MyBoatShow was judged based on creativity, usability, navigation, functionality, visual design and ease of use.
Launched at the 2011 Fort Lauderdale International Boat Show, the free app, available on iPhone and Android platforms, provides show maps and allows attendees to search for exhibitors, manufacturers, product categories and boats by specifications and size. The app, which is available for all Show Management produced boat shows, also provides the show schedule, seminar information, show transportation schedules and maps, food and drink locations, restroom locations, and emergency services. It also can be used to purchase show tickets and see the latest show news.
New features for MyBoatShow, set to debut at the 2012 Fort Lauderdale International Boat Show from October 25-29, include the following:
- a new search feature allowing attendees to search for boats by name;
- an upgraded “favorite” feature enabling users to see which boats they favored at other Show Management produced boat shows;
- a contact form renamed “Connect,” allowing users to connect with Show Management, access their YouTube page, Twitter, Facebook and the ability to subscribe to the Show Management e-newsletter.