Brunswick and Engaged! launch exclusive social media management offering

Brunswick Corporation and Engaged!
October 9, 2012
Filed under News

Press Release

(Thomson Reuters ONE via COMTEX) — LAKE FOREST, Ill., Oct. 9, 2012 – Brunswick Corporation’s BC -2.12% dealer services team is now offering social media management services with exclusive pricing advantages, through Brunswick Dealer Advantage and together with Engaged!, for the entire Brunswick marine dealer network. Specializing in the marine industry, Engaged! offers multiple levels of social media management tools and services to build stronger customer relationships, leads and sales for dealerships of all sizes and all levels of expertise.

For dealers comfortable handling their own social media, Engaged! offers a powerful, proprietary, all-in-one Social Media Marketing Dashboard. It is a unique tool that allows dealers to manage, create, and monitor messaging across all of their social media services from one easy to use online dashboard.

For dealers who are new to social media or for those who lack the time to manage it, Engaged! offers complete Social Media Management services for all social media channels. Engaged! creates and posts relevant, personalized content tailored to each dealer’s business. The dealer reviews and offers any input before it is posted, plus receives extensive reporting and analytics to prove their return on investment.

“Brunswick Dealer Advantage is all about helping our dealers succeed,” said Dustan E. McCoy, Brunswick chairman and chief executive officer. “We are pleased to be able to offer exclusive pricing advantages on the latest social media services that let our marine dealers connect with more customers in new ways. Innovative solutions like Engaged! provide our dealers with powerful tools that make it easier to use social media to develop and manage leads and grow sales.”

Brunswick Dealer Advantage offers a broad and growing menu of leading dealer services to its U.S. marine dealership community, all designed to help dealers attract more customers, retain employees, improve operations and lower costs. Brunswick uses its negotiating strength to offer exclusive discounts on many of these services for its dealers.

“We are always looking for solutions that will help drive dealer growth and improve the customer experience,” said Brunswick Boat Group President Andy Graves. “Engaged! lets dealers reach more customers on a new and more personal level, using the latest social media channels to grow and strengthen customer relationships. Engaged! makes it easy for our dealers to take full advantage of this powerful and evolving communication platform.”

Engaged! is the latest addition to a list of what is now 32 Brunswick Dealer Advantage Official Providers for Brunswick marine dealers. This includes providers like Blue Water Finance, Brunswick Product Protection Corporation, Brunswick Dealer Certification, BoatTrader.com and iBoats.com advertising services, ARI (formerly Channel Blade) website services, AT&T and Sprint cellular, Ford and GM vehicles, ADP Lightspeed and Constellation Dealership Software, Aramark uniforms, UPS, Staples and much more.

“We are very pleased to be able to provide our social media management services to Brunswick’s leading marine dealer network through Brunswick Dealer Advantage,” said Engaged! Founder and CEO, Josh Chiles. “We see the power of social media in driving new leads and customer interest for the marine dealers we serve every day. We look forward to helping Brunswick dealers use the power of social media to strengthen their online presence and connect with new and existing boating enthusiasts in their community for increased sales.”

There is no cost to the dealer to participate in Brunswick Dealer Advantage, and dealers can choose the number of programs that fits their unique business needs. Dealers can contact Engaged! directly for more information about their services and pricing by calling 1-888-845-8608 or visiting www.startengaging.com . Dealers can learn more about all the marine dealer services offered through Brunswick Dealer Advantage by calling 1-877-462-3884 or by visiting www.brunswickdealeradvantage.com .

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