MDCE keynote focuses on how the best get better
Marine Dealer Conference & Expo
November 13, 2012
Filed under News
The 2012 Marine Dealer Conference & Expo kicked off Monday night with a keynote presentation by veteran speaker Robert Stevenson.
Stevenson, a former All-American athlete, CEO of multiple companies, and best-selling author, focused his remarks on the relentless pursuit of excellence. The topic was a perfect fit for the event’s audience, who come to MDCE with that goal in mind, as well as the theme of the 2012 event, which is “Moving You Beyond.”
Stevenson talked about the need for change and new ideas even in successful businesses, pointing out that many of the largest and most powerful companies from the last century have not only fallen off, many are no longer in business.
As an example, he pointed to the A&P, which at one time dominated the grocery business but refused to change with the times and now has only a fraction of the locations it once did.
He noted that past success is no guarantee of inevitable future success, noting that as a former athlete he learned that you’re only as good as your next game.
He emphasized the dealers should not be selling boats but rather selling a lifestyle, since that is what their customers really want to buy.
“If you don’t like change, you’re going to hate extinction,” Stevenson said.
MDCE continues through Wednesday, Nov. 14, with two more days of educational content and networking. The event, which boasts a record number of attendees this year, is jointly produced by Boating Industry magazine and the Marine Retailers Association of the Americas.