Digital strategies mini-conference highlights MDCE

Press Release

November 13, 2012 — Five digital marketing experts shared their tips for building business this week at the Marine Dealer Conference & Expo in Orlando.

Moderated by Don Cooper, The Sales Heretic, the panel demonstrated to more than 150 boat dealers how they could make the most of their digital efforts.

• Mike Menne & Troy Brandt of Take it to Eleven on How to Develop a Standout Website
• David Fox Jensen of Lighthouse Media on Geolocation Marketing
• Courtney Chalmers of Dominion Media on Pinterest
• Carl Schellbach of BoaterRated on Leveraging Online Reviews
• Evan Davis of nukleus on Text Messaging to Grow Sales

The digital mini-conference was one of just 22 all-new education sessions at this year’s MDCE.

MDCE was held this week at Orlando’s Orange County Convention Center and is co-produced by the Marine Retailers Association of the Americas and Boating Industry. For more information, visit www.boatingindustry.com/mdce.