Ranger Boats, Lucas Oil announce partnership
November 27, 2012
Filed under News
Legendary boat builder and premier oil, additive company join forces
FLIPPIN, Ark. (November 27, 2012) – Ranger Boats, the nation’s premier manufacturer of fiberglass fishing boats, announces a partnership with Lucas Oil, the leading manufacturer of high-quality petroleum additives and oils for high-performance engines.
The alignment of the two iconic brands includes several joint initiatives, including a new “Factory Fill” program, which centers on the use of several key Lucas products in the Ranger manufacturing process. This includes the use of Lucas hydraulic steering fluid, grease and marine engine oil at the factory. In addition, each Ranger boat will come equipped with a pre-packaged sample kit of Lucas Oil products, including their highly acclaimed Slick Mist speed wax and interior detailer along with samples of Lucas fishing reel oil, fuel injector cleaner, ethanol treatment and trim and tire shine. The kit will be packaged in a convenient bucket with lid for long-lasting use and boasts a retail value of over $50. The Factory Fill program also includes opportunity for all authorized Ranger dealers to carry Lucas Oil products in their showroom.
“We’re proud to elevate our relationship with Lucas Oil to this level,” said Ranger Boats President Randy Hopper. “The Lucas brand shares so many similarities with Ranger. From the quality of their products and people, to a shared passion of competitive fishing and time on the water – we’re excited to pass along the benefits of working with a great brand to our loyal family of Ranger owners.”
Among other things, the new partnership also includes several joint promotional sponsorships. With a shared interest in several key organizations, focusing especially on competitive angling, the two brands are providing even more value to Ranger owners with quality products and joint programs with Lucas Oil.
“We’re passionate about fishing and boating,” said Jamie Devney, Director of Sales and Marketing/Team Lucas. “It doesn’t matter if you’re a weekend angler or serious tournament fisherman; Lucas Oil marine products enhance the performance of any boat. Combine that with so many award winning products designed to help take care of tow vehicles, and we feel like our partnership with Ranger Boats is a perfect fit.”