YachtWorld releases new iPad App

YachtWorld
December 6, 2012
Filed under News

New iPad app gives users easy access to 130,000+ brokerage boats

Norfolk, VA – (December 5, 2012) – YachtWorld, the world’s largest internet yacht brokerage portal and a division of Dominion Marine Media, announced today the release of a new iPad app that gives users easy and immediate access to the largest selection of yachts for sale online.

The Apple iPad generates the most traffic to YachtWorld.com of any mobile device. In October, iPads accounted for over 18 percent of boat buyers visiting YachtWorld.com. In addition to searching the largest selection of brokerage boats, users can: save searches for one-touch access, add yachts to a Favorites list for easy viewing and monitoring, access full-screen viewing of all pictures in landscape orientation and browse editorial featuring a collection of spotlighted yachts, reviews, and destinations from YachtWorld’s award-winning journalists.

“The YachtWorld iPad app is the latest mobile enhancement we have made as part of our commitment to optimize the boat buying experience – no matter what device our users choose,” said Ian Atkins, senior vice president and general manager, Dominion Marine Media. “With a significant number of users utilizing iPads to browse YachtWorld.com, this app is designed to give users all the information they need to be able to communicate effectively with their broker.”

The YachtWorld iPad app is free and can be downloaded in the iTunes store.

Comments

3 Responses to “YachtWorld releases new iPad App”

  1. Bruce on December 6th, 2012 2:16 pm

    Can you please make this new Yachtworld app available from the New Zealand App Store. Many thanks in advance, Bruce, Auckland, NZ

    [Reply]

  2. Thomas Brooking on December 7th, 2012 11:17 am

    There is a major difference between visiting the Yachtworld website from your iPad versus downloading the Yachtworld app to your iPad…two different consumptions of content.

    They are experiencing lift visits to their website from the iPad device…yet, creating the same content for an app that needs to be downloaded – not sure if this behavior will translate effectively.

    Will the user now go to the itunes store to download the app versus just hitting the website with their iPad?

    If you have the same content from the website on the app…the best bet my friends is to make your website “auto-detect” the iPad and deliver the site content accordingly instead of duplicating content in a downloadable version.

    [Reply]

  3. Brian Blazer on April 19th, 2013 2:38 pm

    Is it possible to add ‘sold boats’ for us subscribers?

    [Reply]

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