Correct Craft signs on as MRAA Partner Member
MRAA and Correct Craft
January 18, 2013
Filed under News
MINNEAPOLIS — Correct Craft Inc., the manufacturer of the Nautique boat brand, has been named a Partner Member of the Marine Retailers Association of the Americas.
“Correct Craft may be known among boaters for its many design innovations, but within the marine industry, the company has developed a reputation for its innovative approach to business,” says Matt Gruhn, President of MRAA. “Its leaders are not afraid to make bold moves when they feel it’s the right path for the company, its customers, and its dealers. Correct Craft does a lot to support the dealer community, and we are proud that they have chosen to partner with MRAA as one element of this strategy.”
Headquartered in Orlando, Fla., Correct Craft has an 88-year history of innovation in the boating industry. In 2012, the Water Sports Industry Association named the company Manufacturer of the Year and recognized its G-Series as Most Innovative Product. Just last week, the company announced its latest innovation, the Nautique Surf System.
“We’ve found that one of the best ways to support our dealers is to provide them with high quality, cutting edge product that drives traffic into their businesses,” says Bill Yeargin, President and CEO of Correct Craft. “However, we also recognize that success in today’s marketplace requires studying the latest trends and technologies. By partnering with MRAA, together we can offer dealers the resources and educational opportunities to help them reach and exceed their goals.”