Record number of brokers attend YachtWorld University in Ft. Lauderdale
February 4, 2013
Filed under News
Seminar offers insight into marketing via an increasingly mobile and social Internet
Seattle, WA – (February 4, 2013)– YachtWorld, the world’s largest Internet yacht brokerage portal and part of Dominion Marine Media, announced today that the first YachtWorld University event of 2013, held last week in Ft. Lauderdale, drew a record number of professional yacht brokers for a day of training in online marketing and the use of YachtWorld brokerage services. Co-sponsored by the Florida Yacht Brokers Association, the seminar attracted YachtWorld member brokers from as far away as Connecticut and Chicago for educational sessions presented by company staff and other industry experts.
“We are extremely pleased with such a high turnout at this year’s event,” said Ian Atkins, senior vice president and general manager, YachtWorld. “Not only is it encouraging that brokers are interested in how to better use our product suite, but also it’s a testament to the commitment our broker members make to develop professionally.”
During the all-day event, brokers were given an exclusive look into the YachtWorld product road map for 2013, as well as YachtWorld’s global market data. Key takeaways included how soon mobile internet usage would surpass PC usage (in two years), how much faster boats sell with videos on their listings (17 percent), and recommendations on how to use the increasing number of marketing channels available. Brokers also had networking opportunities and the chance to engage with a broker’s panel via live polling technology activated by text messaging, voting on topics ranging from legal and statutory to brokerage best practices.
As a bonus, attending brokers received the 2012 YachtWorld Market Index, an annual summary of sales activity in the U.S. and European brokerage markets as reported by the majority of YachtWorld’s 2,496 brokerage members. The Index also showed that Florida brokers continued to dominate the luxury end of the market; on behalf of their clients, they completed 18 percent of the brokerage transactions in the United States, and those transactions were worth 43 percent of the $3.26 billion in total price paid.