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YachtWorld introduces new marketing solution for brokers

YachtWorld
February 8, 2013
Filed under News

YACHTWORLD MARKETING SOLUTIONS – A NEW FULL-SERVICE SOLUTION OFFERING SOCIAL MEDIA, REPUTATION MANAGEMENT & ONLINE MARKETING FOR BROKERS

Seattle, WA – (February 8, 2013)– YachtWorld, the world’s largest Internet yacht brokerage portal and part of Dominion Marine Media, today announced its new full-service marketing suite, YachtWorld Marketing Solutions.

YachtWorld Marketing Solutions products and services are designed to help brokers promote their brands, generate more traffic, engage with customers and build a positive reputation online.  “Our customers have asked for a customized marketing solution designed to fit their needs and budget, and we’ve listened. Our team of experts analyzes brokers’ current marketing plans to identify the best solution to ensure maximum results at each stage of the sales funnel,” said Sonya Schweitzer, director of Marketing Solutions, Dominion Marine Media. “Although there are many companies that offer similar solutions, YachtWorld Marketing Solutions has a team of marine marketing specialists with more than 40 years in the boating business. We understand how boat buyers shop and how the brokers can best engage with them.”

The suite of products includes professionally developed websites, from basic turnkey sites to mobile sites and fully customizable sites. Brokers have the opportunity to target and generate additional traffic by leveraging additional services such as search engine optimization and paid search marketing.

Brokers who are interested in furthering their engagement with customers and prospects can take advantage of the social media and email marketing offerings. YachtWorld Marketing Solutions creates and distributes unique content across social media networks, while the email marketing product allows brokers to target customers and prospects more specifically based on preferences. Most importantly, YachtWorld Marketing Solutions’ reputation management offering allows brokers to build, monitor and manage their online reputation, which is quickly becoming a very important part of a boat buyer’s decision process.

For more information about YachtWorld Marketing Solutions, please contact marketingsolutions@yachtworld.com.

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