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BoatTrader introduces new marketing solution for dealers

BoatTrader
February 13, 2013
Filed under News

BOAT TRADER MARKETING SOLUTIONS – A NEW FULL-SERVICE SOLUTION OFFERING SOCIAL MEDIA, REPUTATION MANAGEMENT AND ONLINE MARKETING FOR BOAT DEALERS

Norfolk, VA – (February 13, 2013)– – Boat Trader, a Dominion Marine Media business advertising the widest selection of boats for sale in the U.S., today announced the launch of its new full-service marketing suite, Boat Trader Marketing Solutions.

Boat Trader Marketing Solutions is specifically designed to help dealers promote the brands they carry, as well as their additional business offerings including financing, service, parts and accessories. For example, the Search Engine Optimization tools capture consumers searching for the brands a dealer carries, while the paid search marketing product simultaneously delivers relevant advertising that will generate 40% of all click-throughs.  The Marketing Solution suite of products also includes professionally developed websites with multiple levels of customization from basic turnkey sites to fully customized mobile experiences.

“Boat dealers have asked for a customized marketing solution designed to fit their needs and budget, and we’ve listened. Our team of experts analyzes dealers’ current marketing plans to identify the best solution to ensure maximum results at each stage of the sales funnel,” said Sonya Schweitzer, director of Marketing Solutions, Dominion Marine Media. “Although there are many companies offering similar solutions, Boat Trader Marketing Solutions has a team of marine marketing specialists with more than 40 years in the boating business. We understand how boat buyers shop and how dealers can best engage with them.”

Dealers who are interested in furthering their engagement with customers and prospects can take advantage of the social media and email marketing offerings. Boat Trader Marketing Solutions creates and distributes unique content across social media networks, while the email marketing product allows dealers who carry multiple manufacturers, lengths and types to reach an audience specifically selected for each product. Most importantly, Boat Trader Marketing Solutions’ reputation management offering allows brokers to build, monitor and manage their online reputation, which is quickly becoming a very important part of a boat buyer’s decision process.

For more information about Boat Trader Marketing Solutions, please contact marketingsolutions@boattrader.com.

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