Halyard announces major re-brand
May 22, 2013
Filed under News
22 May 2013 - Europe’s leading manufacturer of marine exhaust systems, Halyard, has undergone the biggest transformation of its corporate identity in the company’s history, with an overall re-brand designed to define and illustrate its strategic sales channels, in all communications.
For over 35 years, Halyard has perfected the art of reducing engine and generator vibration noise on all types of marine craft, from small sailboats through to military and commercial vessels, and some of the largest superyachts in the world.
The new brand identity reflects Halyards commitment in providing a superior consultation, design and implementation service, enabling it to create the very best bespoke marine exhaust solutions for its global customer base. Whilst maintaining Halyard’s extensive marine heritage, the re-brand has provided the company with a fresh and distinctive identity to take it forward into new and emerging markets, as well as furthering existing relationships within its three core sales channels – Commercial, Superyacht and Pleasure Craft.
The re-brand illustrates more than just a visual brand alignment. To ensure clear communication of its core sales channels to the consumer, each of the company’s sectors are now clearly represented by three separate colourways, displayed throughout the company’s newly designed array of marketing collateral.
The completely modernised and user friendly, website (www.halyard.eu.com) seeks to increase Halyard’s online presence and communications with current and prospective clients. All of the company’s newly designed product brochures and manuals can be downloaded from the website at the simple click of a button, as well access to all of Halyard’s key products, services, events and news stories.
Explaining the new logo, website and series of marketing creatives, including brochures, adverts and banners, Sales Director Andrew Davies says, “The re-brand has given Halyard the opportunity to have sector specific marketing assets that enable differentiation across our targeted channels. Each sector has its own dedicated brochure and web page which offers the ability for different messages to be communicated.”